{"id":586158,"date":"2026-08-20T10:28:29","date_gmt":"2026-08-20T03:28:29","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=586158"},"modified":"2026-08-20T10:28:29","modified_gmt":"2026-08-20T03:28:29","slug":"apple-dan-dau-thi-truong-dong-ho-thong-minh","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/apple-dan-dau-thi-truong-dong-ho-thong-minh\/","title":{"rendered":"Apple v\u1eabn gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh"},"content":{"rendered":"

B\u1ea5t ch\u1ea5p nh\u1eefng bi\u1ebfn \u0111\u1ed9ng chung c\u1ee7a n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u, m\u1ea3ng thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh v\u1eabn ghi nh\u1eadn nh\u1eefng di\u1ec5n bi\u1ebfn v\u00f4 c\u00f9ng s\u00f4i \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn. C\u00e1c b\u00e1o c\u00e1o ph\u00e2n t\u00edch m\u1edbi nh\u1ea5t cho th\u1ea5y Apple v\u1eabn gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh<\/strong> v\u1edbi th\u1ecb ph\u1ea7n v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. D\u00f9 ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng \u0111ang ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb chi ph\u00ed linh ki\u1ec7n t\u0103ng cao, ph\u00e2n kh\u00fac n\u00e0y v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd nh\u1edd nhu c\u1ea7u l\u1edbn t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1m \u0111u\u1ed5i c\u0169ng t\u1ea1o n\u00ean cu\u1ed9c \u0111ua v\u00f4 c\u00f9ng k\u1ecbch t\u00ednh trong th\u1eddi gian t\u1edbi.<\/p>\n

B\u1ee9c tranh t\u1ed5ng quan v\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a Apple tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh<\/strong><\/h2>\n

Vi\u1ec7c d\u1ef1 \u0111o\u00e1n s\u1ef1 s\u1ee5t gi\u1ea3m l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng to\u00e0n c\u1ea7u c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh hay m\u00e1y t\u00ednh b\u1ea3ng trong qu\u00fd g\u1ea7n \u0111\u00e2y l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 d\u00e0ng. Nguy\u00ean nh\u00e2n ch\u00ednh xu\u1ea5t ph\u00e1t t\u1eeb gi\u00e1 c\u1ea3 t\u0103ng cao c\u00f9ng nh\u1eefng n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m ch\u01b0a th\u1ef1c s\u1ef1 b\u1ee9t ph\u00e1 trong kho\u1ea3ng s\u00e1u th\u00e1ng qua. Tuy nhi\u00ean, b\u00e1o c\u00e1o m\u1edbi v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p thi\u1ebft b\u1ecb \u0111eo \u0111\u01b0\u1ee3c l\u1ea1i v\u1ebd n\u00ean m\u1ed9t b\u1ee9c tranh \u0111a d\u1ea1ng v\u00e0 h\u1ea5p d\u1eabn h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ea3ng kinh doanh \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi chi ph\u00ed linh ki\u1ec7n t\u0103ng cao h\u01a1n \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n

\"thi-truong-dong-ho-thong-minh-3\"<\/p>\n

M\u1ed9t s\u1ed1 m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u00f4i ch\u00fat so v\u1edbi c\u00e1c phi\u00ean b\u1ea3n ti\u1ec1n nhi\u1ec7m. D\u00f9 v\u1eady, m\u1ee9c t\u0103ng n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i khi\u00eam t\u1ed1n v\u00e0 ch\u01b0a ph\u1ea3n \u00e1nh r\u00f5 trong nghi\u00ean c\u1ee9u to\u00e0n c\u1ea7u c\u1ee7a Omdia d\u00e0nh cho giai \u0111o\u1ea1n th\u00e1ng 4 \u0111\u1ebfn th\u00e1ng 6 n\u0103m 2026. C\u00e1c m\u1eabu m\u00e1y c\u0169 h\u01a1n v\u1eabn gi\u1eef nguy\u00ean m\u1ee9c gi\u00e1 ni\u00eam y\u1ebft trong khi c\u00e1c thi\u1ebft b\u1ecb theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng si\u00eau r\u1ebb ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u1ed9 ph\u1ed5 bi\u1ebfn cao.<\/p>\n

Kho\u1ea3ng 46% l\u01b0\u1ee3ng \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh xu\u1ea5t x\u01b0\u1edfng tr\u00ean to\u00e0n c\u1ea7u trong qu\u00fd v\u1eeba qua thu\u1ed9c v\u1ec1 d\u00f2ng Apple Watch. C\u1ea7n l\u01b0u \u00fd \u0111\u00e2y l\u00e0 s\u1ed1 li\u1ec7u xu\u1ea5t x\u01b0\u1edfng (shipments) t\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i, kh\u00f4ng ph\u1ea3i doanh s\u1ed1 b\u00e1n t\u1edbi tay ng\u01b0\u1eddi d\u00f9ng. D\u00f9 con s\u1ed1 n\u00e0y c\u00f3 gi\u1ea3m nh\u1eb9 so v\u1edbi m\u1ee9c 48% c\u1ee7a c\u00f9ng k\u1ef3 qu\u00fd 2 n\u0103m 2025, kho\u1ea3ng c\u00e1ch v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 nh\u00ec v\u1eabn v\u00f4 c\u00f9ng l\u1edbn.<\/p>\n

Cu\u1ed9c \u0111ua tranh gi\u00e0nh v\u1ecb tr\u00ed th\u1ee9 hai \u0111\u1ea7y k\u1ecbch t\u00ednh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/strong><\/h2>\n

Kho\u1ea3ng c\u00e1ch qu\u00e1 xa gi\u1eefa nh\u00e0 v\u00f4 \u0111\u1ecbch v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i t\u1ea1o n\u00ean t\u00e2m l\u00fd b\u00e1m \u0111u\u1ed5i quy\u1ebft li\u1ec7t \u1edf nh\u00f3m ph\u00eda sau. Kh\u00e1c v\u1edbi th\u1eddi \u0111i\u1ec3m n\u0103m ngo\u00e1i, hi\u1ec7n c\u00f3 hai th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang c\u00f9ng m\u01a1 \u01b0\u1edbc thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi g\u00e3 kh\u1ed5ng l\u1ed3 Cupertino. S\u1ef1 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 gi\u00fap cho di\u1ec7n m\u1ea1o ng\u00e0nh c\u00f4ng nghi\u1ec7p ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Garmin hi\u1ec7n \u0111\u00e3 ti\u1ebfn r\u1ea5t g\u1ea7n v\u00e0 g\u1ea7n nh\u01b0 ngang b\u1eb1ng v\u1edbi Samsung \u1edf v\u1ecb tr\u00ed th\u1ee9 hai tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng. Trong khi Samsung ch\u1ee9ng ki\u1ebfn th\u1ecb ph\u1ea7n s\u1ee5t gi\u1ea3m t\u1eeb 17% xu\u1ed1ng c\u00f2n 15%, Garmin l\u1ea1i ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng t\u1eeb 11% l\u00ean 15%. S\u1ef1 b\u1ee9t ph\u00e1 n\u00e0y \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o m\u1ee9c t\u0103ng 6% theo n\u0103m c\u1ee7a ri\u00eang ph\u00e2n kh\u00fac \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh.<\/p>\n

\"thi-truong-dong-ho-thong-minh-2\"<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t trong \u0111\u1ecbnh ngh\u0129a v\u1ec1 thi\u1ebft b\u1ecb \u0111eo gi\u1eefa c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u \u0111\u00f4i khi \u0111\u01b0a ra nh\u1eefng con s\u1ed1 kh\u00e1c bi\u1ec7t. Counterpoint Research t\u1eebng \u01b0\u1edbc t\u00ednh g\u00e3 kh\u1ed5ng l\u1ed3 M\u1ef9 ch\u1ec9 chi\u1ebfm kho\u1ea3ng 23% th\u1ecb ph\u1ea7n trong giai \u0111o\u1ea1n t\u1eeb th\u00e1ng 1 \u0111\u1ebfn th\u00e1ng 3 n\u0103m 2026. S\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa c\u00e1c b\u00e1o c\u00e1o ph\u1ea3n \u00e1nh c\u00e1ch t\u00ednh to\u00e1n ph\u1ee9c t\u1ea1p \u0111\u1ed1i v\u1edbi t\u1eebng ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m ri\u00eang bi\u1ec7t.<\/p>\n

X\u00e9t tr\u00ean to\u00e0n b\u1ed9 nh\u00f3m thi\u1ebft b\u1ecb \u0111eo c\u1ed5 tay n\u00f3i chung, Huawei m\u1edbi l\u00e0 c\u00e1i t\u00ean d\u1eabn \u0111\u1ea7u v\u1edbi kho\u1ea3ng 18% th\u1ecb ph\u1ea7n, t\u0103ng m\u1ed9t \u0111i\u1ec3m ph\u1ea7n tr\u0103m so v\u1edbi m\u1ee9c 17% c\u1ee7a qu\u00fd 2 n\u0103m 2025. Theo sau l\u1ea7n l\u01b0\u1ee3t l\u00e0 Xiaomi v\u00e0 Apple, trong khi Samsung l\u00f9i v\u1ec1 v\u1ecb tr\u00ed th\u1ee9 t\u01b0 v\u00e0 \u0111\u1ee9ng s\u00e1t k\u1ec1 b\u00ean Garmin. S\u1ef1 \u0111\u1ea3o chi\u1ec1u n\u00e0y h\u1ee9a h\u1eb9n m\u1ed9t cu\u1ed9c c\u1ea1nh tranh gay g\u1eaft h\u01a1n n\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh<\/strong> trong t\u01b0\u01a1ng lai.<\/p>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a m\u1ea3ng thi\u1ebft b\u1ecb \u0111eo c\u01a1 b\u1ea3n v\u00e0 tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng<\/strong><\/h2>\n

C\u00e1c nh\u00e0 ph\u00e2n t\u00edch t\u1eeb Omdia kh\u00f4ng k\u1ef3 v\u1ecdng d\u00f2ng s\u1ea3n ph\u1ea9m Pixel Watch s\u1ebd t\u1ea1o ra s\u1ef1 b\u00f9ng n\u1ed5 doanh s\u1ed1 \u0111\u1ed9t bi\u1ebfn trong n\u0103m nay. Thay v\u00e0o \u0111\u00f3, m\u1eabu Fitbit Air gi\u00e1 r\u1ebb c\u1ee7a Google l\u1ea1i b\u1ea5t ng\u1edd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng. S\u1ea3n l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y t\u0103ng nhanh, \u0111\u01b0a Fitbit Air tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u0111\u00e1ng c\u00e2n nh\u1eafc trong nh\u00f3m v\u00f2ng \u0111eo kh\u00f4ng m\u00e0n h\u00ecnh.<\/p>\n

\"thi-truong-dong-ho-thong-minh-1\"<\/p>\n

C\u00f9ng v\u1edbi m\u1eabu Cirqa c\u1ee7a Garmin, hai s\u1ea3n ph\u1ea9m n\u00e0y gi\u00fap nh\u00f3m v\u00f2ng \u0111eo kh\u00f4ng m\u00e0n h\u00ecnh chi\u1ebfm h\u01a1n 15% t\u1ed5ng l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng c\u1ee7a c\u00e1c lo\u1ea1i v\u00f2ng \u0111eo c\u01a1 b\u1ea3n trong qu\u00fd 2 n\u0103m 2026. \u0110\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng nh\u01b0ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o n\u00ean b\u01b0\u1edbc ngo\u1eb7t qu\u00e1 l\u1edbn.<\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y nh\u00f3m v\u00f2ng \u0111eo c\u01a1 b\u1ea3n \u0111\u00e3 gi\u1ea3m 9% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, trong khi nh\u00f3m \u0111\u1ed3ng h\u1ed3 c\u01a1 b\u1ea3n gi\u1ea3m 3%. M\u1ee9c gi\u1ea3m n\u00e0y \u0111\u00e3 v\u00f4 hi\u1ec7u h\u00f3a m\u1ee9c t\u0103ng 6% c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p, k\u00e9o to\u00e0n b\u1ed9 ng\u00e0nh h\u00e0ng gi\u1ea3m nh\u1eb9 2%. Tuy nhi\u00ean, \u0111\u00e2y ch\u1ec9 l\u00e0 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh t\u1ea1m th\u1eddi v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i trong c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo.<\/p>\n

D\u1ef1 b\u00e1o xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh<\/strong><\/h2>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p thi\u1ebft b\u1ecb \u0111eo \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd s\u1edbm kh\u00f4i ph\u1ee5c \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng nh\u1eb9 trong qu\u00fd 3 n\u0103m 2026. S\u1ef1 th\u00fac \u0111\u1ea9y n\u00e0y \u0111\u1ebfn t\u1eeb s\u1ee9c h\u00fat b\u1ec1n b\u1ec9 c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u00ednh nh\u01b0 Apple Watch, Garmin v\u00e0 Google Fitbit. Nhu c\u1ea7u n\u00e2ng c\u1ea5p thi\u1ebft b\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1eabn r\u1ea5t l\u1edbn khi c\u00e1c t\u00ednh n\u0103ng theo d\u00f5i s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n.<\/p>\n

\"thi-truong-dong-ho-thong-minh-5\"<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 c\u1ea3m bi\u1ebfn gi\u00fap c\u00e1c d\u00f2ng m\u00e1y \u0111eo tay tr\u1edf n\u00ean h\u1eefu \u00edch h\u01a1n trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c theo d\u00f5i ch\u1ec9 s\u1ed1 th\u1ec3 tr\u1ea1ng, gi\u1ea5c ng\u1ee7 v\u00e0 ch\u1ebf \u0111\u1ed9 v\u1eadn \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c l\u1edbn \u0111\u1ec3 c\u00e1c h\u00e3ng c\u00f4ng ngh\u1ec7 li\u00ean t\u1ee5c tung ra c\u00e1c b\u1ea3n n\u00e2ng c\u1ea5p gi\u00e1 tr\u1ecb.<\/p>\n

Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a ph\u00e2n kh\u00fac t\u1eeb gi\u00e1 r\u1ebb \u0111\u1ebfn cao c\u1ea5p gi\u00fap ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o ph\u1ea7n m\u1ec1m v\u00e0 h\u1ec7 sinh th\u00e1i \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. Cu\u1ed9c \u0111ua c\u00f4ng ngh\u1ec7 tr\u00ean c\u1ed5 tay h\u1ee9a h\u1eb9n s\u1ebd c\u00f2n mang l\u1ea1i nhi\u1ec1u b\u1ea5t ng\u1edd th\u00fa v\u1ecb trong th\u1eddi gian t\u1edbi.<\/p>\n

T\u1ea1m k\u1ebft<\/strong><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00f4ng tin Apple v\u1eabn gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh.<\/p>\n

H\u00e3y theo d\u00f5i trang tin t\u1ee9c\u00a0Ho\u00e0ng H\u00e0 Mobile<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t nh\u00e9.<\/p>\n

Theo phonearena<\/em><\/p>\n

Xem th\u00eam:<\/i><\/p>\n