{"id":577448,"date":"2026-08-06T12:12:51","date_gmt":"2026-08-06T05:12:51","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=577448"},"modified":"2026-08-25T16:14:33","modified_gmt":"2026-08-25T09:14:33","slug":"thi-truong-la-gi","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/thi-truong-la-gi\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ch\u1ee9c n\u0103ng, ph\u00e2n lo\u1ea1i v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau"},"content":{"rendered":"<p><strong>Th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u01a1i di\u1ec5n ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. Theo ngh\u0129a r\u1ed9ng, th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 (nh\u01b0 ch\u1ee3, si\u00eau th\u1ecb) m\u00e0 c\u00f2n l\u00e0 t\u1ed5ng th\u1ec3 c\u00e1c m\u1ed1i quan h\u1ec7 cung \u2013 c\u1ea7u, n\u01a1i gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua s\u1ef1 th\u1ecfa thu\u1eadn gi\u1eefa c\u00e1c b\u00ean. Th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00e1i ni\u1ec7m n\u1ec1n t\u1ea3ng c\u1ee7a kinh t\u1ebf h\u1ecdc v\u00e0 kinh doanh, quy\u1ebft \u0111\u1ecbnh c\u00e1ch h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 ti\u00eau d\u00f9ng.<\/strong> B\u00e0i vi\u1ebft n\u00e0y gi\u1ea3i th\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec, ch\u1ee9c n\u0103ng, ph\u00e2n lo\u1ea1i v\u00e0 kh\u00e1i ni\u1ec7m th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<h2>Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng (market) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 quan h\u1ec7 trao \u0111\u1ed5i, mua b\u00e1n gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed1i v\u1edbi m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3. \u1ede ngh\u0129a h\u1eb9p, th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u01a1i c\u1ee5 th\u1ec3 nh\u01b0 ch\u1ee3, c\u1eeda h\u00e0ng, s\u00e0n giao d\u1ecbch. \u1ede ngh\u0129a r\u1ed9ng, th\u1ecb tr\u01b0\u1eddng l\u00e0 to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng cung \u2013 c\u1ea7u v\u00e0 c\u01a1 ch\u1ebf h\u00ecnh th\u00e0nh gi\u00e1 c\u1ea3, kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m \u2013 v\u00ed d\u1ee5 th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i, th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n, th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n, th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n<p>Trong th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi b\u00e1n cung c\u1ea5p h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5, ng\u01b0\u1eddi mua c\u00f3 nhu c\u1ea7u, v\u00e0 gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c cung \u2013 c\u1ea7u. Th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p <a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/canh-tranh-la-gi\/\">c\u1ea1nh tranh<\/a>, b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn. Hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 l\u00e0m kinh doanh, marketing v\u00e0 ph\u00e2n t\u00edch kinh t\u1ebf.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-577540\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-3.jpg\" alt=\"Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-3.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-3-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-3-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Ch\u1ee9c n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/h2>\n<ul>\n<li><strong>Trung gian trao \u0111\u1ed5i:<\/strong> k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, gi\u00fap giao d\u1ecbch di\u1ec5n ra.<\/li>\n<li><strong>H\u00ecnh th\u00e0nh gi\u00e1 c\u1ea3:<\/strong> gi\u00e1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh qua quan h\u1ec7 cung \u2013 c\u1ea7u.<\/li>\n<li><strong>\u0110i\u1ec1u ti\u1ebft s\u1ea3n xu\u1ea5t:<\/strong> t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t c\u00e1i g\u00ec, bao nhi\u00eau.<\/li>\n<li><strong>Th\u00f4ng tin:<\/strong> ph\u1ea3n \u00e1nh nhu c\u1ea7u, xu h\u01b0\u1edbng, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/li>\n<li><strong>Th\u00fac \u0111\u1ea9y c\u1ea1nh tranh:<\/strong> t\u1ea1o \u0111\u1ed9ng l\u1ef1c c\u1ea3i ti\u1ebfn, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n<h2>Cung, c\u1ea7u v\u00e0 gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>Ba y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i v\u1eadn h\u00e0nh th\u1ecb tr\u01b0\u1eddng l\u00e0 cung, c\u1ea7u v\u00e0 gi\u00e1 c\u1ea3. <strong>C\u1ea7u (demand)<\/strong> l\u00e0 nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t h\u00e0ng h\u00f3a \u1edf c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau. <strong>Cung (supply)<\/strong> l\u00e0 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a m\u00e0 ng\u01b0\u1eddi b\u00e1n s\u1eb5n s\u00e0ng cung c\u1ea5p \u1edf c\u00e1c m\u1ee9c gi\u00e1. <strong>Gi\u00e1 c\u1ea3<\/strong> \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1ea1i \u0111i\u1ec3m c\u00e2n b\u1eb1ng gi\u1eefa cung v\u00e0 c\u1ea7u. Khi c\u1ea7u t\u0103ng m\u00e0 cung kh\u00f4ng \u0111\u1ed5i, gi\u00e1 c\u00f3 xu h\u01b0\u1edbng t\u0103ng; khi cung v\u01b0\u1ee3t c\u1ea7u, gi\u00e1 c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m.<\/p>\n<p>Quy lu\u1eadt cung \u2013 c\u1ea7u n\u00e0y chi ph\u1ed1i h\u1ea7u h\u1ebft m\u1ecdi th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u1ea3i th\u00edch v\u00ec sao gi\u00e1 c\u1ea3 bi\u1ebfn \u0111\u1ed9ng. Doanh nghi\u1ec7p c\u1ea7n n\u1eafm quy lu\u1eadt n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1, d\u1ef1 b\u00e1o v\u00e0 ra quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t, kinh doanh h\u1ee3p l\u00fd. Hi\u1ec3u cung \u2013 c\u1ea7u c\u0169ng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00fd gi\u1ea3i s\u1ef1 l\u00ean xu\u1ed1ng c\u1ee7a gi\u00e1 h\u00e0ng h\u00f3a h\u1eb1ng ng\u00e0y.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-577541\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-1.jpg\" alt=\"Cung, c\u1ea7u v\u00e0 gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-1.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-1-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng<\/h2>\n<table>\n<thead>\n<tr>\n<th>C\u00e1ch ph\u00e2n lo\u1ea1i<\/th>\n<th>C\u00e1c lo\u1ea1i th\u1ecb tr\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Theo \u0111\u1ed1i t\u01b0\u1ee3ng<\/td>\n<td>Th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, lao \u0111\u1ed9ng, t\u00e0i ch\u00ednh\u2026<\/td>\n<\/tr>\n<tr>\n<td>Theo ph\u1ea1m vi<\/td>\n<td>Th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, qu\u1ed1c gia, qu\u1ed1c t\u1ebf<\/td>\n<\/tr>\n<tr>\n<td>Theo c\u1ea1nh tranh<\/td>\n<td>C\u1ea1nh tranh ho\u00e0n h\u1ea3o, \u0111\u1ed9c quy\u1ec1n, \u0111\u1ed9c quy\u1ec1n nh\u00f3m\u2026<\/td>\n<\/tr>\n<tr>\n<td>Theo h\u00ecnh th\u1ee9c<\/td>\n<td>Th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng (offline) v\u00e0 tr\u1ef1c tuy\u1ebfn (online)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/h2>\n<p>Trong kinh doanh v\u00e0 marketing, <strong>th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (target market)<\/strong> l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Thay v\u00ec c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m (theo \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, s\u1edf th\u00edch, khu v\u1ef1c\u2026) \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c marketing hi\u1ec7u qu\u1ea3.<\/p>\n<p>V\u00ed d\u1ee5, m\u1ed9t h\u00e3ng \u0111i\u1ec7n tho\u1ea1i cao c\u1ea5p c\u00f3 th\u1ec3 nh\u1eafm th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp kh\u00e1, y\u00eau c\u00f4ng ngh\u1ec7. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u2013 hi\u1ec3u r\u00f5 m\u00ecnh b\u00e1n cho ai s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00e1ch l\u00e0m s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-577542\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-2.jpg\" alt=\"Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-2.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-2-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-2-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research)<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 v\u00e0 xu h\u01b0\u1edbng nh\u1eb1m h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 c\u01a1 h\u1ed9i. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n qua kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, quan s\u00e1t, ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng ho\u1eb7c th\u00f4ng tin th\u1ee9 c\u1ea5p (b\u00e1o c\u00e1o, th\u1ed1ng k\u00ea).<\/p>\n<p>Nh\u1edd nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, \u0111\u1ecbnh gi\u00e1 h\u1ee3p l\u00fd, ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. B\u1ecf qua b\u01b0\u1edbc n\u00e0y d\u1ec5 d\u1eabn \u0111\u1ebfn s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. V\u00ec v\u1eady, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 marketing hi\u1ec7u qu\u1ea3, gi\u00fap gi\u1ea3m r\u1ee7i ro v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-577543\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-4.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-4.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-4-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/thi-truong-la-gi-4-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p><strong><a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/phan-khuc-thi-truong-la-gi\/\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/a> (market segmentation)<\/strong> l\u00e0 vi\u1ec7c chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m, nhu c\u1ea7u t\u01b0\u01a1ng \u0111\u1ed3ng, \u0111\u1ec3 doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 hi\u1ec7u qu\u1ea3 h\u01a1n. Th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac theo nhi\u1ec1u ti\u00eau ch\u00ed: <strong>nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong> (tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p), <strong>\u0111\u1ecba l\u00fd<\/strong> (khu v\u1ef1c, th\u00e0nh th\u1ecb\/n\u00f4ng th\u00f4n), <strong>h\u00e0nh vi<\/strong> (th\u00f3i quen mua, m\u1ee9c \u0111\u1ed9 trung th\u00e0nh) v\u00e0 <strong>t\u00e2m l\u00fd<\/strong> (s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng, gi\u00e1 tr\u1ecb).<\/p>\n<p>Sau khi ph\u00e2n kh\u00fac, doanh nghi\u1ec7p ch\u1ecdn ra ph\u00e2n kh\u00fac ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 l\u00e0m th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p ri\u00eang cho nh\u00f3m \u0111\u00f3. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 marketing, thay v\u00ec c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u2013 \u0111i\u1ec1u g\u1ea7n nh\u01b0 b\u1ea5t kh\u1ea3 thi. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc then ch\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 th\u1ecb tr\u01b0\u1eddng<\/h2>\n<h3>Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h3>\n<p>L\u00e0 n\u01a1i v\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c quan h\u1ec7 mua b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n.<\/p>\n<h3>Th\u1ecb tr\u01b0\u1eddng c\u00f3 nh\u1eefng ch\u1ee9c n\u0103ng g\u00ec?<\/h3>\n<p>Trung gian trao \u0111\u1ed5i, h\u00ecnh th\u00e0nh gi\u00e1 c\u1ea3, \u0111i\u1ec1u ti\u1ebft s\u1ea3n xu\u1ea5t, cung c\u1ea5p th\u00f4ng tin v\u00e0 th\u00fac \u0111\u1ea9y c\u1ea1nh tranh.<\/p>\n<h3>Cung v\u00e0 c\u1ea7u l\u00e0 g\u00ec?<\/h3>\n<p>C\u1ea7u l\u00e0 nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng; cung l\u00e0 l\u01b0\u1ee3ng h\u00e0ng ng\u01b0\u1eddi b\u00e1n s\u1eb5n s\u00e0ng cung c\u1ea5p.<\/p>\n<h3>Gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng h\u00ecnh th\u00e0nh th\u1ebf n\u00e0o?<\/h3>\n<p>\u0110\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh t\u1ea1i \u0111i\u1ec3m c\u00e2n b\u1eb1ng gi\u1eefa cung v\u00e0 c\u1ea7u; c\u1ea7u t\u0103ng gi\u00e1 t\u0103ng, cung v\u01b0\u1ee3t c\u1ea7u gi\u00e1 gi\u1ea3m.<\/p>\n<h3>C\u00f3 nh\u1eefng lo\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0o?<\/h3>\n<p>Ph\u00e2n theo \u0111\u1ed1i t\u01b0\u1ee3ng, ph\u1ea1m vi, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ho\u1eb7c h\u00ecnh th\u1ee9c (offline, online).<\/p>\n<h3>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/h3>\n<p>L\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 t\u1eadp trung b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<h3>V\u00ec sao c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau?<\/h3>\n<p>\u0110\u1ec3 truy\u1ec1n th\u00f4ng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng.<\/p>\n<h3>Th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn kh\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng th\u1ebf n\u00e0o?<\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn giao d\u1ecbch qua internet, kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ecba l\u00fd; truy\u1ec1n th\u1ed1ng di\u1ec5n ra t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>T\u00f3m l\u1ea1i, <strong>th\u1ecb tr\u01b0\u1eddng l\u00e0 h\u1ec7 th\u1ed1ng quan h\u1ec7 mua b\u00e1n gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, n\u01a1i gi\u00e1 c\u1ea3 h\u00ecnh th\u00e0nh theo cung \u2013 c\u1ea7u \u2013 n\u1ec1n t\u1ea3ng c\u1ee7a kinh t\u1ebf v\u00e0 kinh doanh<\/strong>. Hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap b\u1ea1n kinh doanh, marketing hi\u1ec7u qu\u1ea3 h\u01a1n. M\u1eddi b\u1ea1n tham kh\u1ea3o th\u00eam c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan nh\u01b0 Marketing l\u00e0 g\u00ec, C\u1ea1nh tranh l\u00e0 g\u00ec v\u00e0 Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec tr\u00ean chuy\u00ean m\u1ee5c tin t\u1ee9c c\u1ee7a Ho\u00e0ng H\u00e0 Mobile.<\/p>\n<p>Xem th\u00eam:<\/p>\n<p><a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/trade-la-gi\/\">Trade l\u00e0 g\u00ec? C\u00e1c th\u1ecb tr\u01b0\u1eddng, trader v\u00e0 ph\u00e2n bi\u1ec7t trade v\u1edbi \u0111\u1ea7u t\u01b0<\/a><\/p>\n<p><a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/apple-thong-tri-thi-truong-tai-nghe-khong-day\/\">Apple ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng tai nghe kh\u00f4ng d\u00e2y<\/a><br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"L\u00e0 n\u01a1i v\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c quan h\u1ec7 mua b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n.\"}},{\"@type\":\"Question\",\"name\":\"Th\u1ecb tr\u01b0\u1eddng c\u00f3 nh\u1eefng ch\u1ee9c n\u0103ng g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Trung gian trao \u0111\u1ed5i, h\u00ecnh th\u00e0nh gi\u00e1 c\u1ea3, \u0111i\u1ec1u ti\u1ebft s\u1ea3n xu\u1ea5t, cung c\u1ea5p th\u00f4ng tin v\u00e0 th\u00fac \u0111\u1ea9y c\u1ea1nh tranh.\"}},{\"@type\":\"Question\",\"name\":\"Cung v\u00e0 c\u1ea7u l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"C\u1ea7u l\u00e0 nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng; cung l\u00e0 l\u01b0\u1ee3ng h\u00e0ng ng\u01b0\u1eddi b\u00e1n s\u1eb5n s\u00e0ng cung c\u1ea5p.\"}},{\"@type\":\"Question\",\"name\":\"Gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng h\u00ecnh th\u00e0nh th\u1ebf n\u00e0o?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0110\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh t\u1ea1i \u0111i\u1ec3m c\u00e2n b\u1eb1ng gi\u1eefa cung v\u00e0 c\u1ea7u; c\u1ea7u t\u0103ng gi\u00e1 t\u0103ng, cung v\u01b0\u1ee3t c\u1ea7u gi\u00e1 gi\u1ea3m.\"}},{\"@type\":\"Question\",\"name\":\"C\u00f3 nh\u1eefng lo\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0o?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ph\u00e2n theo \u0111\u1ed1i t\u01b0\u1ee3ng, ph\u1ea1m vi, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ho\u1eb7c h\u00ecnh th\u1ee9c (offline, online).\"}},{\"@type\":\"Question\",\"name\":\"Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"L\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 t\u1eadp trung b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.\"}},{\"@type\":\"Question\",\"name\":\"V\u00ec sao c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0110\u1ec3 truy\u1ec1n th\u00f4ng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng.\"}},{\"@type\":\"Question\",\"name\":\"Th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn kh\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng th\u1ebf n\u00e0o?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn giao d\u1ecbch qua internet, kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ecba l\u00fd; truy\u1ec1n th\u1ed1ng di\u1ec5n ra t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u01a1i di\u1ec5n ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. Theo ngh\u0129a r\u1ed9ng, th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 (nh\u01b0 ch\u1ee3, si\u00eau th\u1ecb) m\u00e0 c\u00f2n l\u00e0 t\u1ed5ng th\u1ec3 c\u00e1c m\u1ed1i quan h\u1ec7 cung \u2013 c\u1ea7u, n\u01a1i gi\u00e1 c\u1ea3 [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":577544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec","_yoast_wpseo_title":"Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ch\u1ee9c n\u0103ng, ph\u00e2n lo\u1ea1i v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau","_yoast_wpseo_metadesc":"Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ch\u1ee9c n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1ch ph\u00e2n lo\u1ea1i v\u00e0 kh\u00e1i ni\u1ec7m th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau trong kinh doanh. Xem chi ti\u1ebft t\u1ea1i Ho\u00e0ng H\u00e0 Mobile.","footnotes":""},"categories":[29235,3910],"tags":[],"class_list":["post-577448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-to-mo","category-kham-pha"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ch\u1ee9c n\u0103ng, ph\u00e2n lo\u1ea1i v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/title>\n<meta name=\"description\" content=\"Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ch\u1ee9c n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1ch ph\u00e2n lo\u1ea1i v\u00e0 kh\u00e1i ni\u1ec7m th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau trong kinh doanh. 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