{"id":576093,"date":"2026-08-04T07:05:14","date_gmt":"2026-08-04T00:05:14","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=576093"},"modified":"2026-08-04T08:21:46","modified_gmt":"2026-08-04T01:21:46","slug":"apple-thi-phan-doanh-thu-q2","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/apple-thi-phan-doanh-thu-q2\/","title":{"rendered":"Apple \u0111\u1ea1t k\u1ef7 l\u1ee5c 49% th\u1ecb ph\u1ea7n doanh thu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u trong qu\u00fd 2"},"content":{"rendered":"

T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1eeba ghi nh\u1eadn m\u1ed9t c\u1ed9t m\u1ed1c kinh doanh l\u1ecbch s\u1eed tr\u00ean th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng to\u00e0n c\u1ea7u. B\u1ea5t ch\u1ea5p nh\u1eefng bi\u1ebfn \u0111\u1ed9ng v\u00e0 s\u1ef1 s\u1ee5t gi\u1ea3m l\u01b0\u1ee3ng h\u00e0ng xu\u1ea5t x\u01b0\u1edfng c\u1ee7a to\u00e0n ng\u00e0nh, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t t\u1eeb Counterpoint Research \u0111\u00e3 ch\u1ec9 ra s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 x\u1ee9 Cupertino. Vi\u1ec7c Apple \u0111\u1ea1t k\u1ef7 l\u1ee5c 49% th\u1ecb ph\u1ea7n doanh thu \u0111i\u1ec7n tho\u1ea1i<\/strong> th\u00f4ng minh to\u00e0n c\u1ea7u trong qu\u00fd 2 \u0111\u00e3 thi\u1ebft l\u1eadp n\u00ean m\u1ed9t ti\u00eau chu\u1ea9n m\u1edbi v\u1ec1 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn trong ph\u00e2n kh\u00fac cao c\u1ea5p. Th\u00e0nh c\u00f4ng n\u00e0y \u0111\u1ebfn t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00f4ng minh, s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a d\u00f2ng flagship c\u00f9ng kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng xu\u1ea5t s\u1eafc tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh chi ph\u00ed linh ki\u1ec7n leo thang.<\/p>\n

B\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd gi\u00fap Apple \u0111\u1ea1t k\u1ef7 l\u1ee5c 49% th\u1ecb ph\u1ea7n doanh thu \u0111i\u1ec7n tho\u1ea1i to\u00e0n c\u1ea7u<\/strong><\/h2>\n

B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t \u0111\u00e3 ph\u1ea3n \u00e1nh s\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu \u1ea5n t\u01b0\u1ee3ng l\u00ean t\u1edbi 22% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc c\u1ee7a Apple<\/a>. Vi\u1ec7c chi\u1ebfm t\u1edbi g\u1ea7n m\u1ed9t n\u1eeda t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng to\u00e0n c\u1ea7u trong qu\u00fd 2 l\u00e0 m\u1ee9c th\u1ecb ph\u1ea7n doanh thu theo qu\u00fd 2 cao nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay m\u00e0 c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c. S\u1ee9c mua b\u00f9ng n\u1ed5 \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t trong s\u1ed1 n\u0103m t\u1eadp \u0111o\u00e0n s\u1ea3n xu\u1ea5t l\u1edbn nh\u1ea5t h\u00e0nh tinh.<\/p>\n

\"Apple-dat-ky-luc-49-thi-phan-doanh-thu-dien-thoai-2\"<\/p>\n

\u0110i \u0111\u00f4i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 t\u1ed5ng gi\u00e1 tr\u1ecb, gi\u00e1 b\u00e1n trung b\u00ecnh tr\u00ean m\u1ed7i thi\u1ebft b\u1ecb c\u1ee7a h\u00e3ng c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng \u0111\u00e1ng k\u1ec3 l\u00ean 946 \u0111\u00f4 la, so v\u1edbi con s\u1ed1 879 \u0111\u00f4 la c\u1ee7a c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. T\u1ed5ng doanh thu to\u00e0n ng\u00e0nh \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh d\u00f9 ch\u1ec9 t\u0103ng 7% so v\u1edbi c\u00f9ng k\u1ef3, nh\u01b0ng T\u00e1o khuy\u1ebft \u0111\u00e3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng kho\u1ea3ng c\u00e1ch v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed3ng th\u1eddi c\u1ea3 v\u1ec1 quy m\u00f4 l\u1eabn gi\u00e1 tr\u1ecb \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf \u0111\u1ed9c t\u00f4n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u00e2n kh\u00fac thi\u1ebft b\u1ecb cao c\u1ea5p.<\/p>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n th\u1ecb ph\u1ea7n xu\u1ea5t x\u01b0\u1edfng v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7<\/strong><\/h2>\n

B\u00ean c\u1ea1nh c\u1ed9t m\u1ed1c doanh thu, c\u00f4ng ty c\u0169ng thi\u1ebft l\u1eadp k\u1ef7 l\u1ee5c m\u1edbi v\u1ec1 t\u1ef7 tr\u1ecdng s\u1ea3n l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng trong qu\u00fd 2 khi t\u0103ng t\u1eeb 17% l\u00ean m\u1ee9c 21%. D\u00f9 v\u1eabn \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 hai sau Samsung v\u1edbi 23% th\u1ecb ph\u1ea7n xu\u1ea5t x\u01b0\u1edfng, th\u00e0nh t\u00edch n\u00e0y c\u1ee7a Apple v\u1eabn l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn v\u00f4 c\u00f9ng ngo\u1ea1n m\u1ee5c. Trong khi \u0111\u00f3, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u1ea1i trong nh\u00f3m n\u0103m nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u \u0111\u1ec1u \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 s\u1ee5t gi\u1ea3m s\u1ea3n l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3.<\/p>\n

\"Apple-dat-ky-luc-49-thi-phan-doanh-thu-dien-thoai-4\"<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, Xiaomi ghi nh\u1eadn m\u1ee9c s\u1ee5t gi\u1ea3m th\u1ecb ph\u1ea7n xu\u1ea5t x\u01b0\u1edfng m\u1ea1nh nh\u1ea5t, t\u1eeb 14% xu\u1ed1ng c\u00f2n 11%, t\u01b0\u01a1ng \u1ee9ng v\u1edbi l\u01b0\u1ee3ng h\u00e0ng giao gi\u1ea3m t\u1edbi 26% so v\u1edbi c\u00f9ng k\u1ef3. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng thi\u1ebfu h\u1ee5t b\u1ed9 nh\u1edb tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 bu\u1ed9c nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u1ea3i t\u0103ng gi\u00e1 b\u00e1n \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed s\u1ea3n xu\u1ea5t gia t\u0103ng. S\u1ef1 ki\u00ean \u0111\u1ecbnh trong ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a Apple \u0111\u00e3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u1ed5ng l\u1ed3, thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n sang s\u1eed d\u1ee5ng h\u1ec7 sinh th\u00e1i iOS. \u1ede ph\u00e2n kh\u00fac t\u1ea7m trung, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Android v\u1eabn li\u00ean t\u1ee5c tung ra m\u00e1y m\u1edbi, g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 Honor Play 11 Pro<\/a> v\u1edbi vi\u00ean pin 7.000mAh.<\/p>\n

S\u1ee9c h\u00fat b\u1ec1n v\u1eefng c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi g\u00f3p ph\u1ea7n gi\u00fap Apple \u0111\u1ea1t k\u1ef7 l\u1ee5c 49% th\u1ecb ph\u1ea7n doanh thu \u0111i\u1ec7n tho\u1ea1i<\/strong><\/h2>\n

S\u1ef1 b\u1ee9t ph\u00e1 th\u1ea7n t\u1ed1c v\u1ec1 ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y tr\u1ef1c ti\u1ebfp b\u1edfi nhu c\u1ea7u ti\u00eau d\u00f9ng t\u0103ng cao d\u00e0nh cho d\u00f2ng s\u1ea3n ph\u1ea9m iPhone 17. Trong \u0111\u00f3, phi\u00ean b\u1ea3n ti\u00eau chu\u1ea9n c\u00f9ng phi\u00ean b\u1ea3n cao c\u1ea5p iPhone 17 Pro Max d\u1eabn \u0111\u1ea7u doanh s\u1ed1 t\u1ea1i nhi\u1ec1u khu v\u1ef1c tr\u1ecdng \u0111i\u1ec3m. S\u1ee9c h\u00fat k\u00e9o d\u00e0i c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y gi\u00fap t\u1eadp \u0111o\u00e0n c\u1ee7ng c\u1ed1 v\u1eefng ch\u1eafc \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u00e2n kh\u00fac flagship \u0111\u1eaft gi\u00e1.<\/p>\n

\"Apple-dat-ky-luc-49-thi-phan-doanh-thu-dien-thoai-1\"<\/p>\n

Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t chi ph\u00ed linh ki\u1ec7n \u0111\u00e3 gi\u00fap c\u00f4ng ty tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 b\u00e1n \u0111\u1ed9t ng\u1ed9t nh\u01b0 c\u00e1c d\u00f2ng m\u00e1y Android. S\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 m\u1eb7t gi\u00e1 c\u1ea3 gi\u00fap gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m Apple tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n h\u1eb3n trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Trung Qu\u1ed1c, ch\u00e2u \u00c2u v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i. Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch t\u1eeb Counterpoint d\u1ef1 b\u00e1o c\u00f4ng ty c\u00f3 th\u1ec3 s\u1ebd \u0111i\u1ec1u ch\u1ec9nh t\u0103ng gi\u00e1 b\u00e1n trong nh\u1eefng qu\u00fd ti\u1ebfp theo \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o bi\u00ean l\u1ee3i nhu\u1eadn. Song song v\u1edbi ph\u1ea7n c\u1ee9ng, h\u00e3ng c\u0169ng li\u00ean t\u1ee5c b\u1ed5 sung t\u00ednh n\u0103ng m\u1edbi cho h\u1ec7 sinh th\u00e1i, ch\u1eb3ng h\u1ea1n iOS 27 mang \u0111\u1ebfn b\u1ed9 ch\u1ec9nh EQ t\u00f9y ch\u1ec9nh cho AirPods<\/a>.<\/p>\n

Th\u00e1ch th\u1ee9c chu\u1ed7i cung \u1ee9ng trong giai \u0111o\u1ea1n ti\u1ebfp theo<\/strong><\/h2>\n

M\u1eb7c d\u00f9 v\u1eeba thi\u1ebft l\u1eadp k\u1ef7 l\u1ee5c kinh doanh ch\u00f3i l\u1ecdi, t\u1eadp \u0111o\u00e0n c\u0169ng \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng c\u1ea3nh b\u00e1o th\u1eadn tr\u1ecdng cho giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ti\u1ebfp theo. Trong cu\u1ed9c h\u1ecdp b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh g\u1ea7n \u0111\u00e2y, ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty cho bi\u1ebft c\u00e1c r\u00e0o c\u1ea3n v\u1ec1 ngu\u1ed3n cung s\u1ebd gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong qu\u00fd ti\u1ebfp theo. Nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u0103ng l\u1ef1c cung \u1ee9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c bao g\u1ed3m iPhone, iPad v\u00e0 m\u00e1y t\u00ednh Mac.<\/p>\n

\"Apple-dat-ky-luc-49-thi-phan-doanh-thu-dien-thoai-3\"<\/p>\n

Vi\u1ec7c ki\u1ec3m so\u00e1t t\u1ed1t chu\u1ed7i cung \u1ee9ng s\u1ebd l\u00e0 ch\u00eca kh\u00f3a then ch\u1ed1t \u0111\u1ec3 t\u1eadp \u0111o\u00e0n duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng k\u1ef7 l\u1ee5c trong th\u1eddi gian t\u1edbi. B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n v\u1ec1 ngu\u1ed3n cung linh ki\u1ec7n, n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc c\u00f9ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1eabn l\u00e0 \u0111i\u1ec3m t\u1ef1a l\u1edbn. M\u1ee9c \u0111\u1ed9 k\u1ef7 lu\u1eadt trong v\u1eadn h\u00e0nh s\u1ebd ti\u1ebfp t\u1ee5c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u1eb7t h\u00e1i th\u00eam nhi\u1ec1u c\u1ed9t m\u1ed1c doanh thu m\u1edbi tr\u00ean b\u1ea3n \u0111\u1ed3 c\u00f4ng ngh\u1ec7 th\u1ebf gi\u1edbi. Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f2n \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf v\u1ec1 \u0111\u1ed9 b\u1ec1n, nh\u01b0 tr\u01b0\u1eddng h\u1ee3p chi\u1ebfc iPhone 17 Pro r\u01a1i t\u1eeb m\u00e1y bay<\/a> v\u1eabn ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng.<\/p>\n

T\u1ea1m k\u1ebft<\/strong><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00f4ng tin Apple \u0111\u1ea1t k\u1ef7 l\u1ee5c 49% th\u1ecb ph\u1ea7n doanh thu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u trong qu\u00fd 2.<\/p>\n

H\u00e3y theo d\u00f5i trang tin t\u1ee9c\u00a0Ho\u00e0ng H\u00e0 Mobile<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t nh\u00e9.<\/p>\n

Theo 9to5mac<\/em><\/p>\n

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