{"id":574677,"date":"2026-08-04T07:43:38","date_gmt":"2026-08-04T00:43:38","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=574677"},"modified":"2026-08-04T07:43:38","modified_gmt":"2026-08-04T00:43:38","slug":"doanh-thu-la-gi","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/doanh-thu-la-gi\/","title":{"rendered":"Doanh thu l\u00e0 g\u00ec? C\u00e1ch t\u00ednh v\u00e0 ph\u00e2n bi\u1ec7t v\u1edbi l\u1ee3i nhu\u1eadn"},"content":{"rendered":"<p>Doanh thu (revenue) l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng h\u00f3a v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, tr\u01b0\u1edbc khi tr\u1eeb \u0111i c\u00e1c chi ph\u00ed li\u00ean quan. Doanh thu l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng ph\u1ea3n \u00e1nh quy m\u00f4 v\u00e0 kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;d\u00f2ng \u0111\u1ea7u ti\u00ean&#8221; tr\u00ean b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. Tuy nhi\u00ean, m\u1ed9t doanh nghi\u1ec7p c\u00f3 doanh thu cao ch\u01b0a ch\u1eafc \u0111\u00e3 thu v\u1ec1 l\u1ee3i nhu\u1eadn l\u1edbn, v\u00ec k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c chi ph\u00ed \u0111\u00e3 b\u1ecf ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch doanh thu l\u00e0 g\u00ec, c\u00e1ch t\u00ednh, ph\u00e2n bi\u1ec7t doanh thu v\u1edbi l\u1ee3i nhu\u1eadn c\u00f9ng c\u00e1c lo\u1ea1i doanh thu ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/p>\n<h2>Doanh thu l\u00e0 g\u00ec?<\/h2>\n<p>Doanh thu (revenue, turnover) l\u00e0 to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb ti\u1ec1n thu v\u1ec1 t\u1eeb vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t k\u1ef3 k\u1ebf to\u00e1n (th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m). \u0110\u00e2y l\u00e0 con s\u1ed1 ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t doanh nghi\u1ec7p b\u00e1n \u0111\u01b0\u1ee3c bao nhi\u00eau s\u1ea3n ph\u1ea9m v\u00e0 quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng \u0111ang \u1edf m\u1ee9c n\u00e0o. Doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc khi tr\u1eeb b\u1ea5t k\u1ef3 kho\u1ea3n chi ph\u00ed n\u00e0o (nh\u01b0 gi\u00e1 v\u1ed1n, chi ph\u00ed v\u1eadn h\u00e0nh hay thu\u1ebf), n\u00ean ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ea1i di\u1ec7n cho &#8220;\u0111\u1ea7u v\u00e0o&#8221; t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p ch\u1ee9 ch\u01b0a ph\u1ea3i kho\u1ea3n th\u1ef1c l\u1eddi.<\/p>\n<p>Tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, doanh thu th\u01b0\u1eddng n\u1eb1m \u1edf d\u00f2ng \u0111\u1ea7u ti\u00ean, l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 ti\u00eau quan tr\u1ecdng kh\u00e1c nh\u01b0 l\u1ee3i nhu\u1eadn. Ch\u1ec9 s\u1ed1 doanh thu l\u1edbn cho th\u1ea5y kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng t\u1ed1t v\u00e0 th\u1ecb ph\u1ea7n r\u1ed9ng m\u1edf. M\u1eb7c d\u00f9 v\u1eady, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n &#8220;s\u1ee9c kh\u1ecfe&#8221; t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f2n ph\u1ea3i xem x\u00e9t song h\u00e0nh c\u1ea3 y\u1ebfu t\u1ed1 chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn \u0111i k\u00e8m.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-575816 aligncenter\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-1.jpg\" alt=\"doanh-thu-la-gi-1\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-1.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-1-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>C\u00e1ch t\u00ednh doanh thu<\/h2>\n<p>C\u00f4ng th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 t\u00ednh doanh thu l\u00e0: Doanh thu = S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra \u00d7 \u0110\u01a1n gi\u00e1 b\u00e1n.<\/p>\n<ul>\n<li>V\u00ed d\u1ee5: M\u1ed9t c\u1eeda h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c 500 chi\u1ebfc \u00e1o v\u1edbi gi\u00e1 200.000 VN\u0110\/chi\u1ebfc, doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 500 x 200.000 = 100.000.000 VN\u0110.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p kinh doanh nhi\u1ec1u m\u1eb7t h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5, t\u1ed5ng doanh thu s\u1ebd l\u00e0 t\u1ed5ng c\u1ed9ng doanh thu t\u1eeb t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 hai kh\u00e1i ni\u1ec7m:<\/p>\n<ul>\n<li>Doanh thu thu\u1ea7n: L\u00e0 doanh thu thu v\u1ec1 sau khi \u0111\u00e3 tr\u1eeb \u0111i c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb doanh thu (nh\u01b0 chi\u1ebft kh\u1ea5u th\u01b0\u01a1ng m\u1ea1i, gi\u1ea3m gi\u00e1 h\u00e0ng b\u00e1n ho\u1eb7c h\u00e0ng b\u1ecb tr\u1ea3 l\u1ea1i).<\/li>\n<li>Doanh thu g\u1ed9p (T\u1ed5ng doanh thu): L\u00e0 to\u00e0n b\u1ed9 s\u1ed1 ti\u1ec1n b\u00e1n h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi tr\u1eeb c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb k\u1ec3 tr\u00ean.<\/li>\n<\/ul>\n<p>Trong ph\u00e2n t\u00edch t\u00e0i ch\u00ednh, doanh thu thu\u1ea7n th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh l\u1ee3i nhu\u1eadn v\u00ec ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c h\u01a1n s\u1ed1 ti\u1ec1n th\u1ef1c t\u1ebf doanh nghi\u1ec7p thu v\u1ec1 t\u1eeb ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-575817 aligncenter\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-2.jpg\" alt=\"doanh-thu-la-gi-2\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-2.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-2-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-2-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>C\u00e1c lo\u1ea1i doanh thu ph\u1ed5 bi\u1ebfn<\/h2>\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i doanh thu<\/th>\n<th>Ngu\u1ed3n h\u00ecnh th\u00e0nh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Doanh thu b\u00e1n h\u00e0ng<\/td>\n<td>T\u1eeb b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a<\/td>\n<\/tr>\n<tr>\n<td>Doanh thu cung c\u1ea5p d\u1ecbch v\u1ee5<\/td>\n<td>T\u1eeb cung c\u1ea5p d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td>Doanh thu t\u00e0i ch\u00ednh<\/td>\n<td>L\u00e3i ti\u1ec1n g\u1eedi, \u0111\u1ea7u t\u01b0, ch\u00eanh l\u1ec7ch t\u1ef7 gi\u00e1\u2026<\/td>\n<\/tr>\n<tr>\n<td>Doanh thu kh\u00e1c<\/td>\n<td>Thanh l\u00fd t\u00e0i s\u1ea3n, thu nh\u1eadp b\u1ea5t th\u01b0\u1eddng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Ph\u00e2n bi\u1ec7t doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/h2>\n<p>Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn l\u00e0 hai kh\u00e1i ni\u1ec7m r\u1ea5t d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn trong ho\u1ea1t \u0111\u1ed9ng kinh doanh:<\/p>\n<ul>\n<li>Doanh thu: L\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n thu v\u1ec1 t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 khi ch\u01b0a tr\u1eeb c\u00e1c kho\u1ea3n chi ph\u00ed.<\/li>\n<li>L\u1ee3i nhu\u1eadn: L\u00e0 ph\u1ea7n ti\u1ec1n c\u00f2n l\u1ea1i sau khi l\u1ea5y doanh thu tr\u1eeb \u0111i t\u1ea5t c\u1ea3 chi ph\u00ed ph\u00e1t sinh (gi\u00e1 v\u1ed1n, chi ph\u00ed v\u1eadn h\u00e0nh, thu\u1ebf\u2026).<\/li>\n<\/ul>\n<p>N\u00f3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, doanh thu \u0111\u1ea1i di\u1ec7n cho &#8220;ti\u1ec1n v\u00e0o&#8221;, c\u00f2n l\u1ee3i nhu\u1eadn \u0111\u1ea1i di\u1ec7n cho &#8220;ti\u1ec1n th\u1ef1c l\u1eddi&#8221;. M\u1ed9t doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea1t doanh thu r\u1ea5t cao nh\u01b0ng l\u1ee3i nhu\u1eadn l\u1ea1i th\u1ea5p (ho\u1eb7c th\u1eadm ch\u00ed thua l\u1ed7) n\u1ebfu chi ph\u00ed v\u1eadn h\u00e0nh qu\u00e1 l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t doanh nghi\u1ec7p s\u1edf h\u1eefu doanh thu v\u1eeba ph\u1ea3i nh\u01b0ng ki\u1ec3m so\u00e1t chi ph\u00ed hi\u1ec7u qu\u1ea3 v\u1eabn c\u00f3 th\u1ec3 thu v\u1ec1 m\u1ee9c l\u1ee3i nhu\u1eadn cao. V\u00ec v\u1eady, khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh, b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 nh\u00ecn v\u00e0o doanh thu m\u00e0 c\u1ea7n xem x\u00e9t c\u1ea3 l\u1ee3i nhu\u1eadn v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn. Doanh thu cho bi\u1ebft quy m\u00f4, trong khi l\u1ee3i nhu\u1eadn ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-575818 aligncenter\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-3.jpg\" alt=\"doanh-thu-la-gi-3\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-3.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-3-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-3-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>V\u00ec sao doanh thu quan tr\u1ecdng?<\/h2>\n<ul>\n<li>Ph\u1ea3n \u00e1nh quy m\u00f4 kinh doanh: cho bi\u1ebft doanh nghi\u1ec7p b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u hay \u00edt.<\/li>\n<li>C\u01a1 s\u1edf t\u00ednh l\u1ee3i nhu\u1eadn: l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 t\u00ednh l\u00e3i\/l\u1ed7.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 t\u0103ng tr\u01b0\u1edfng: so s\u00e1nh doanh thu qua c\u00e1c k\u1ef3 \u0111\u1ec3 th\u1ea5y xu h\u01b0\u1edbng.<\/li>\n<li>Thu h\u00fat \u0111\u1ea7u t\u01b0: doanh thu t\u0103ng tr\u01b0\u1edfng t\u1ed1t t\u1ea1o ni\u1ec1m tin cho nh\u00e0 \u0111\u1ea7u t\u01b0.<\/li>\n<li>Duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng: doanh thu l\u00e0 ngu\u1ed3n ti\u1ec1n \u0111\u1ec3 trang tr\u1ea3i chi ph\u00ed, v\u1eadn h\u00e0nh.<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/chiet-khau-la-gi\/\">Chi\u1ebft kh\u1ea5u l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i, c\u00e1ch t\u00ednh chi\u1ebft kh\u1ea5u ph\u1ea7n tr\u0103m<\/a><\/strong><\/p>\n<h2>C\u00e1ch t\u0103ng doanh thu cho doanh nghi\u1ec7p<\/h2>\n<p>\u0110\u1ec3 gia t\u0103ng ch\u1ec9 s\u1ed1 doanh thu, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai linh ho\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<ul>\n<li>Gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra: M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing &#8211; b\u00e1n h\u00e0ng.<\/li>\n<li>T\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng: \u00c1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt b\u00e1n th\u00eam (upsell), b\u00e1n k\u00e8m (cross-sell) ho\u1eb7c n\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/li>\n<li>\u0110a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m: Nghi\u00ean c\u1ee9u v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u01a1n.<\/li>\n<li>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169: X\u00e2y d\u1ef1ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chu \u0111\u00e1o v\u00e0 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh h\u1ed9i vi\u00ean \u0111\u1ec3 t\u1ea1o ra ngu\u1ed3n doanh thu l\u1eb7p l\u1ea1i \u1ed5n \u0111\u1ecbnh.<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a c\u00e1c k\u00eanh b\u00e1n h\u00e0ng: K\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (offline) v\u00e0 tr\u1ef1c tuy\u1ebfn (online) nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, vi\u1ec7c t\u0103ng doanh thu c\u1ea7n \u0111i \u0111\u00f4i v\u1edbi ki\u1ec3m so\u00e1t chi ph\u00ed h\u1ee3p l\u00fd, b\u1edfi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p lu\u00f4n l\u00e0 l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 doanh thu \u0111\u01a1n thu\u1ea7n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-575819 aligncenter\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-4.jpg\" alt=\"doanh-thu-la-gi-4\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-4.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-4-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-4-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Doanh thu trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh<\/h2>\n<p>Tr\u00ean b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh, doanh thu n\u1eb1m \u1edf ch\u1ec9 ti\u00eau \u0111\u1ea7u ti\u00ean v\u00e0 l\u00e0m ti\u1ec1n \u0111\u1ec1 cho c\u00e1c t\u00ednh to\u00e1n ti\u1ebfp theo. Tr\u00ecnh t\u1ef1 ghi nh\u1eadn c\u01a1 b\u1ea3n bao g\u1ed3m:<\/p>\n<ol>\n<li>Doanh thu b\u00e1n h\u00e0ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 &gt; Tr\u1eeb c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb &gt; Doanh thu thu\u1ea7n.<\/li>\n<li>Doanh thu thu\u1ea7n &gt; Tr\u1eeb gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n &gt; L\u1ee3i nhu\u1eadn g\u1ed9p.<\/li>\n<li>L\u1ee3i nhu\u1eadn g\u1ed9p &gt; Tr\u1eeb chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed qu\u1ea3n l\u00fd, chi ph\u00ed t\u00e0i ch\u00ednh v\u00e0 c\u1ed9ng doanh thu t\u00e0i ch\u00ednh, thu nh\u1eadp kh\u00e1c &gt; L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf.<\/li>\n<li>L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf &gt; Tr\u1eeb chi ph\u00ed thu\u1ebf &gt; L\u1ee3i nhu\u1eadn sau thu\u1ebf (L\u1ee3i nhu\u1eadn r\u00f2ng).<\/li>\n<\/ol>\n<p>V\u00ec doanh thu n\u1eb1m \u1edf d\u00f2ng tr\u00ean c\u00f9ng c\u1ee7a b\u00e1o c\u00e1o n\u00ean th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 top line, trong khi l\u1ee3i nhu\u1eadn r\u00f2ng n\u1eb1m \u1edf d\u00f2ng cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 bottom line. Khi ph\u00e2n t\u00edch doanh nghi\u1ec7p, nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 c\u1ea3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu l\u1eabn kh\u1ea3 n\u0103ng chuy\u1ec3n h\u00f3a doanh thu th\u00e0nh l\u1ee3i nhu\u1eadn. S\u1ef1 gia t\u0103ng doanh thu nh\u01b0ng l\u1ee3i nhu\u1eadn kh\u00f4ng t\u0103ng t\u01b0\u01a1ng \u1ee9ng c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y b\u1ed9 m\u00e1y chi ph\u00ed \u0111ang b\u1ecb ph\u00ecnh to.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-575820 aligncenter\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-5.jpg\" alt=\"doanh-thu-la-gi-5\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-5.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-5-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-5-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Ghi nh\u1eadn doanh thu khi n\u00e0o?<\/h2>\n<p>Trong c\u00f4ng t\u00e1c k\u1ebf to\u00e1n, th\u1eddi \u0111i\u1ec3m ghi nh\u1eadn doanh thu tu\u00e2n th\u1ee7 theo nh\u1eefng quy t\u1eafc nghi\u00eam ng\u1eb7t. V\u1ec1 nguy\u00ean t\u1eafc chung, doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn khi doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n giao ph\u1ea7n l\u1edbn r\u1ee7i ro c\u00f9ng l\u1ee3i \u00edch g\u1eafn li\u1ec1n v\u1edbi s\u1edf h\u1eefu h\u00e0ng h\u00f3a cho ng\u01b0\u1eddi mua (v\u00ed d\u1ee5 nh\u01b0 \u0111\u00e3 ho\u00e0n t\u1ea5t giao h\u00e0ng), ho\u1eb7c \u0111\u00e3 ho\u00e0n th\u00e0nh d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb kho\u1ea3n thu c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady.<\/p>\n<p>C\u1ea7n l\u01b0u \u00fd r\u1eb1ng th\u1eddi \u0111i\u1ec3m ghi nh\u1eadn doanh thu kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i tr\u00f9ng v\u1edbi th\u1eddi \u0111i\u1ec3m thu ti\u1ec1n. C\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p \u0111\u00e3 giao h\u00e0ng v\u00e0 ghi nh\u1eadn doanh thu nh\u01b0ng kh\u00e1ch h\u00e0ng ch\u01b0a thanh to\u00e1n (ph\u00e1t sinh kho\u1ea3n ph\u1ea3i thu). Ng\u01b0\u1ee3c l\u1ea1i, c\u00f3 tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn ti\u1ec1n \u1ee9ng tr\u01b0\u1edbc c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng ch\u01b0a giao h\u00e0ng th\u00ec ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e9p ghi nh\u1eadn doanh thu. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1eddi \u0111i\u1ec3m gi\u00fap doanh nghi\u1ec7p ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c b\u1ee9c tranh t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/outsource-la-gi\/\">Outsource l\u00e0 g\u00ec? L\u1ee3i \u00edch, r\u1ee7i ro v\u00e0 c\u00f4ng vi\u1ec7c th\u01b0\u1eddng thu\u00ea ngo\u00e0i<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-575821 aligncenter\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-6.jpg\" alt=\"doanh-thu-la-gi-6\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-6.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-6-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi-6-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 doanh thu<\/h2>\n<h3>Doanh thu l\u00e0 g\u00ec?<\/h3>\n<p>L\u00e0 t\u1ed5ng ti\u1ec1n doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb b\u00e1n h\u00e0ng, cung c\u1ea5p d\u1ecbch v\u1ee5 trong m\u1ed9t k\u1ef3, tr\u01b0\u1edbc khi tr\u1eeb chi ph\u00ed.<\/p>\n<h3>C\u00e1ch t\u00ednh doanh thu th\u1ebf n\u00e0o?<\/h3>\n<p>Doanh thu = s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra \u00d7 \u0111\u01a1n gi\u00e1; t\u1ed5ng doanh thu l\u00e0 t\u1ed5ng c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<h3>Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn kh\u00e1c nhau ra sao?<\/h3>\n<p>Doanh thu l\u00e0 ti\u1ec1n thu v\u1ec1 tr\u01b0\u1edbc chi ph\u00ed; l\u1ee3i nhu\u1eadn l\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i sau khi tr\u1eeb h\u1ebft chi ph\u00ed.<\/p>\n<h3>Doanh thu thu\u1ea7n l\u00e0 g\u00ec?<\/h3>\n<p>L\u00e0 doanh thu sau khi tr\u1eeb c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb nh\u01b0 chi\u1ebft kh\u1ea5u, gi\u1ea3m gi\u00e1, h\u00e0ng b\u1ecb tr\u1ea3 l\u1ea1i.<\/p>\n<h3>Doanh thu cao c\u00f3 ngh\u0129a l\u00e0 l\u00e3i nhi\u1ec1u kh\u00f4ng?<\/h3>\n<p>Kh\u00f4ng h\u1eb3n; doanh thu cao nh\u01b0ng chi ph\u00ed l\u1edbn v\u1eabn c\u00f3 th\u1ec3 l\u00e3i th\u1ea5p ho\u1eb7c l\u1ed7.<\/p>\n<h3>C\u00f3 nh\u1eefng lo\u1ea1i doanh thu n\u00e0o?<\/h3>\n<p>Doanh thu b\u00e1n h\u00e0ng, cung c\u1ea5p d\u1ecbch v\u1ee5, doanh thu t\u00e0i ch\u00ednh v\u00e0 doanh thu kh\u00e1c.<\/p>\n<h3>L\u00e0m sao t\u0103ng doanh thu?<\/h3>\n<p>T\u0103ng l\u01b0\u1ee3ng b\u00e1n, t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m, gi\u1eef ch\u00e2n kh\u00e1ch v\u00e0 t\u1ed1i \u01b0u k\u00eanh b\u00e1n.<\/p>\n<h3>Doanh thu t\u00e0i ch\u00ednh l\u00e0 g\u00ec?<\/h3>\n<p>L\u00e0 doanh thu t\u1eeb ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh nh\u01b0 l\u00e3i ti\u1ec1n g\u1eedi, \u0111\u1ea7u t\u01b0, ch\u00eanh l\u1ec7ch t\u1ef7 gi\u00e1.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>T\u00f3m l\u1ea1i, doanh thu l\u00e0 t\u1ed5ng ti\u1ec1n thu v\u1ec1 t\u1eeb b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 \u2013 ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh quy m\u00f4 kinh doanh nh\u01b0ng ch\u01b0a ph\u1ea3i kho\u1ea3n l\u1eddi th\u1ef1c s\u1ef1. Hi\u1ec3u r\u00f5 doanh thu v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi chi ph\u00ed, l\u1ee3i nhu\u1eadn s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u00fang hi\u1ec7u qu\u1ea3 kinh doanh. M\u1eddi b\u1ea1n tham kh\u1ea3o th\u00eam c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan nh\u01b0<strong> <a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/loi-nhuan-la-gi\/\">L\u1ee3i nhu\u1eadn l\u00e0 g\u00ec<\/a>, <a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/chi-phi-la-gi\/\">Chi ph\u00ed l\u00e0 g\u00ec<\/a> <\/strong>v\u00e0 <strong><a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/kpi-la-gi\/\">KPI l\u00e0 g\u00ec<\/a><\/strong> tr\u00ean chuy\u00ean m\u1ee5c tin t\u1ee9c c\u1ee7a <strong>Ho\u00e0ng H\u00e0 Mobile<\/strong>.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"FAQPage\",\n \"mainEntity\": [\n  {\n   \"@type\": \"Question\",\n   \"name\": \"Doanh thu l\u00e0 g\u00ec?\",\n   \"acceptedAnswer\": {\n    \"@type\": \"Answer\",\n    \"text\": \"L\u00e0 t\u1ed5ng ti\u1ec1n doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb b\u00e1n h\u00e0ng, cung c\u1ea5p d\u1ecbch v\u1ee5 trong m\u1ed9t k\u1ef3, tr\u01b0\u1edbc khi tr\u1eeb chi ph\u00ed.\"\n   }\n  },\n  {\n   \"@type\": \"Question\",\n   \"name\": \"C\u00e1ch t\u00ednh doanh thu th\u1ebf n\u00e0o?\",\n   \"acceptedAnswer\": {\n    \"@type\": \"Answer\",\n    \"text\": \"Doanh thu = s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra \u00d7 \u0111\u01a1n gi\u00e1; t\u1ed5ng doanh thu l\u00e0 t\u1ed5ng c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.\"\n   }\n  },\n  {\n   \"@type\": \"Question\",\n   \"name\": \"Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn kh\u00e1c nhau ra sao?\",\n   \"acceptedAnswer\": {\n    \"@type\": \"Answer\",\n    \"text\": \"Doanh thu l\u00e0 ti\u1ec1n thu v\u1ec1 tr\u01b0\u1edbc chi ph\u00ed; l\u1ee3i nhu\u1eadn l\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i sau khi tr\u1eeb h\u1ebft chi ph\u00ed.\"\n   }\n  },\n  {\n   \"@type\": \"Question\",\n   \"name\": \"Doanh thu thu\u1ea7n l\u00e0 g\u00ec?\",\n   \"acceptedAnswer\": {\n    \"@type\": \"Answer\",\n    \"text\": \"L\u00e0 doanh thu sau khi tr\u1eeb c\u00e1c kho\u1ea3n gi\u1ea3m tr\u1eeb nh\u01b0 chi\u1ebft kh\u1ea5u, gi\u1ea3m gi\u00e1, h\u00e0ng b\u1ecb tr\u1ea3 l\u1ea1i.\"\n   }\n  },\n  {\n   \"@type\": \"Question\",\n   \"name\": \"Doanh thu cao c\u00f3 ngh\u0129a l\u00e0 l\u00e3i nhi\u1ec1u kh\u00f4ng?\",\n   \"acceptedAnswer\": {\n    \"@type\": \"Answer\",\n    \"text\": \"Kh\u00f4ng h\u1eb3n; doanh thu cao nh\u01b0ng chi ph\u00ed l\u1edbn v\u1eabn c\u00f3 th\u1ec3 l\u00e3i th\u1ea5p ho\u1eb7c l\u1ed7.\"\n   }\n  },\n  {\n   \"@type\": \"Question\",\n   \"name\": \"C\u00f3 nh\u1eefng lo\u1ea1i doanh thu n\u00e0o?\",\n   \"acceptedAnswer\": {\n    \"@type\": \"Answer\",\n    \"text\": \"Doanh thu b\u00e1n h\u00e0ng, cung c\u1ea5p d\u1ecbch v\u1ee5, doanh thu t\u00e0i ch\u00ednh v\u00e0 doanh thu kh\u00e1c.\"\n   }\n  }\n ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doanh thu (revenue) l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng h\u00f3a v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, tr\u01b0\u1edbc khi tr\u1eeb \u0111i c\u00e1c chi ph\u00ed li\u00ean quan. Doanh thu l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng ph\u1ea3n \u00e1nh quy m\u00f4 v\u00e0 kh\u1ea3 n\u0103ng b\u00e1n [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":575815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"doanh thu l\u00e0 g\u00ec","_yoast_wpseo_title":"Doanh thu l\u00e0 g\u00ec? C\u00e1ch t\u00ednh doanh thu","_yoast_wpseo_metadesc":"Doanh thu l\u00e0 g\u00ec? B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch c\u00e1ch t\u00ednh doanh thu, c\u00e1c lo\u1ea1i doanh thu ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch ph\u00e2n bi\u1ec7t doanh thu v\u1edbi l\u1ee3i nhu\u1eadn trong kinh doanh.","footnotes":""},"categories":[29235,3910],"tags":[],"class_list":["post-574677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-to-mo","category-kham-pha"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Doanh thu l\u00e0 g\u00ec? C\u00e1ch t\u00ednh doanh thu<\/title>\n<meta name=\"description\" content=\"Doanh thu l\u00e0 g\u00ec? B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch c\u00e1ch t\u00ednh doanh thu, c\u00e1c lo\u1ea1i doanh thu ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch ph\u00e2n bi\u1ec7t doanh thu v\u1edbi l\u1ee3i nhu\u1eadn trong kinh doanh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hoanghamobile.com\/tin-tuc\/doanh-thu-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doanh thu l\u00e0 g\u00ec? C\u00e1ch t\u00ednh v\u00e0 ph\u00e2n bi\u1ec7t v\u1edbi l\u1ee3i nhu\u1eadn\" \/>\n<meta property=\"og:description\" content=\"Doanh thu l\u00e0 g\u00ec? B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch c\u00e1ch t\u00ednh doanh thu, c\u00e1c lo\u1ea1i doanh thu ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch ph\u00e2n bi\u1ec7t doanh thu v\u1edbi l\u1ee3i nhu\u1eadn trong kinh doanh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hoanghamobile.com\/tin-tuc\/doanh-thu-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Tin t\u1ee9c c\u00f4ng ngh\u1ec7 - HoangHaMobile\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hoanghamobilecom\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/hoanghamobilecom\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T00:43:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/08\/doanh-thu-la-gi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vo Giang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vo Giang\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hoanghamobile.com\\\/tin-tuc\\\/doanh-thu-la-gi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hoanghamobile.com\\\/tin-tuc\\\/doanh-thu-la-gi\\\/\"},\"author\":{\"name\":\"Vo Giang\",\"@id\":\"https:\\\/\\\/hoanghamobile.com\\\/tin-tuc\\\/#\\\/schema\\\/person\\\/72d0493d28396e6a0cdc358e9260c03c\"},\"headline\":\"Doanh thu l\u00e0 g\u00ec? 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