{"id":566455,"date":"2026-07-15T09:23:07","date_gmt":"2026-07-15T02:23:07","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=566455"},"modified":"2026-07-15T09:23:07","modified_gmt":"2026-07-15T02:23:07","slug":"apple-thi-phan-smartphone-q2-2026","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/apple-thi-phan-smartphone-q2-2026\/","title":{"rendered":"Apple \u0111\u00e3 chi\u1ebfm k\u1ef7 l\u1ee5c 20% th\u1ecb ph\u1ea7n \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u trong qu\u00fd 2 n\u0103m 2026"},"content":{"rendered":"

B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t t\u1eeb c\u01a1 quan ph\u00e2n t\u00edch d\u1eef li\u1ec7u Omdia v\u1eeba c\u00f4ng b\u1ed1 nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 c\u1ee5c di\u1ec7n ng\u00e0nh di \u0111\u1ed9ng to\u00e0n c\u1ea7u. B\u1ea5t ch\u1ea5p l\u00e0n s\u00f3ng suy gi\u1ea3m chung v\u00e0 chu\u1ed7i cung \u1ee9ng linh ki\u1ec7n g\u1eb7p nhi\u1ec1u tr\u1eafc tr\u1edf, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 M\u1ef9 v\u1eabn thi\u1ebft l\u1eadp m\u1ed9t c\u1ed9t m\u1ed1c m\u1edbi. Theo \u0111\u00f3, Apple \u0111\u00e3 chi\u1ebfm k\u1ef7 l\u1ee5c 20% th\u1ecb ph\u1ea7n \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/strong> to\u00e0n c\u1ea7u (t\u00ednh theo l\u01b0\u1ee3ng m\u00e1y b\u00e1n ra) trong qu\u00fd hai v\u1eeba qua, t\u0103ng m\u1ea1nh t\u1eeb m\u1ee9c 16% c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Th\u00e0nh t\u00edch n\u00e0y di\u1ec5n ra ngay trong b\u1ed1i c\u1ea3nh t\u1ed5ng l\u01b0\u1ee3ng m\u00e1y xu\u1ea5t x\u01b0\u1edfng to\u00e0n c\u1ea7u s\u1ee5t gi\u1ea3m kho\u1ea3ng 4% do cu\u1ed9c kh\u1ee7ng ho\u1ea3ng chip nh\u1edb k\u00e9o d\u00e0i.<\/p>\n

Apple chi\u1ebfm k\u1ef7 l\u1ee5c 20% th\u1ecb ph\u1ea7n \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, l\u1eadp qu\u00fd 2 t\u1ed1t nh\u1ea5t l\u1ecbch s\u1eed<\/strong><\/h2>\n

Th\u00e0nh t\u00edch \u1ea5n t\u01b0\u1ee3ng m\u00e0 Apple<\/a> v\u1eeba g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c ch\u00ednh l\u00e0 k\u1ebft qu\u1ea3 kinh doanh trong qu\u00fd hai t\u1ed1t nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay c\u1ee7a h\u00e3ng. \u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 c\u1ed9t m\u1ed1c n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0o giai \u0111o\u1ea1n v\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 th\u1ea5p \u0111i\u1ec3m nh\u1ea5t trong n\u0103m c\u1ee7a th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng. C\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch t\u1ea1i Omdia nh\u1eadn \u0111\u1ecbnh r\u1eb1ng s\u1ee9c b\u1eadt n\u00e0y \u0111\u1ebfn t\u1eeb s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd c\u1ee7a chu k\u1ef3 n\u00e2ng c\u1ea5p th\u1ebf h\u1ec7 iPhone 17. L\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng l\u00ean \u0111\u1eddi m\u00e1y m\u1edbi t\u0103ng cao \u0111\u00e3 t\u1ea1o ra m\u1ed9t b\u1ec7 ph\u00f3ng v\u1eefng ch\u1eafc cho doanh s\u1ed1 c\u1ee7a h\u00e3ng.<\/p>\n

\"Apple<\/p>\n

B\u00ean c\u1ea1nh s\u1ee9c h\u00fat t\u1eeb s\u1ea3n ph\u1ea9m m\u1edbi, chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd gi\u00e1 b\u00e1n nh\u1ea5t qu\u00e1n c\u0169ng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t gi\u00fap h\u00e3ng gia t\u0103ng s\u1ee9c c\u1ea1nh tranh. Apple \u0111\u00e3 gi\u1eef nguy\u00ean m\u1ee9c gi\u00e1 \u1ed5n \u0111\u1ecbnh tr\u00ean ph\u1ea7n l\u1edbn c\u00e1c bi\u1ebfn th\u1ec3 s\u1ea3n ph\u1ea9m trong su\u1ed1t n\u1eeda \u0111\u1ea7u n\u0103m nay. \u0110\u1ed9ng th\u00e1i n\u00e0y di\u1ec5n ra v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m m\u00e0 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp bu\u1ed9c ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh t\u0103ng gi\u00e1 b\u00e1n \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed linh ki\u1ec7n leo thang.<\/p>\n

Tuy nhi\u00ean, h\u00e3ng c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u0103ng gi\u00e1 nh\u1eb9 v\u1edbi m\u1ed9t v\u00e0i danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c trong h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y l\u00e0m d\u1ea5y l\u00ean nh\u1eefng \u0111\u1ed3n \u0111o\u00e1n v\u1ec1 vi\u1ec7c li\u1ec7u gi\u00e1 b\u00e1n c\u1ee7a th\u1ebf h\u1ec7 iPhone ti\u1ebfp theo c\u00f3 t\u0103ng v\u00e0o cu\u1ed1i n\u0103m hay kh\u00f4ng.<\/p>\n

Kh\u1ee7ng ho\u1ea3ng thi\u1ebfu h\u1ee5t chip nh\u1edb \u0111\u1ecbnh h\u00ecnh l\u1ea1i cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n<\/strong><\/h2>\n

B\u1ee9c tranh suy gi\u1ea3m tr\u00ean di\u1ec7n r\u1ed9ng c\u1ee7a to\u00e0n ng\u00e0nh di \u0111\u1ed9ng hi\u1ec7n nay b\u1eaft ngu\u1ed3n t\u1eeb t\u00ecnh tr\u1ea1ng khan hi\u1ebfm ngu\u1ed3n cung chip nh\u1edb. Vi\u1ec7c thi\u1ebfu h\u1ee5t c\u00e1c linh ki\u1ec7n b\u00e1n d\u1eabn c\u1ed1t l\u00f5i n\u00e0y \u0111\u00e3 \u0111\u1ea9y gi\u00e1 th\u00e0nh s\u1ea3n xu\u1ea5t li\u00ean t\u1ee5c leo thang l\u00ean nh\u1eefng m\u1ee9c cao m\u1edbi.<\/p>\n

\"Apple<\/p>\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng \u0111\u00f3, Samsung v\u00e0 Apple l\u00e0 hai nh\u00e0 cung c\u1ea5p l\u1edbn hi\u1ebfm hoi v\u1eabn gia t\u0103ng \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n. Samsung ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng to\u00e0n c\u1ea7u v\u1edbi 22% th\u1ecb ph\u1ea7n, c\u00f2n ba v\u1ecb tr\u00ed ti\u1ebfp theo l\u1ea7n l\u01b0\u1ee3t thu\u1ed9c v\u1ec1 Xiaomi (11%), OPPO (10%) v\u00e0 vivo (8%). S\u1ef1 v\u1eefng v\u00e0ng c\u1ee7a hai \u00f4ng l\u1edbn d\u1eabn \u0111\u1ea7u \u0111\u00e3 \u0111\u1ea9y nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u1ea1i v\u00e0o th\u1ebf ph\u1ea3i thu h\u1eb9p danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng gi\u00e1 b\u00e1n \u0111\u1ec3 duy tr\u00ec bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n

Ch\u00ednh s\u1ef1 ph\u00e2n h\u00f3a n\u00e0y \u0111\u00e3 gi\u1ea3i th\u00edch l\u00fd do v\u00ec sao Apple chi\u1ebfm k\u1ef7 l\u1ee5c 20% th\u1ecb ph\u1ea7n \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/strong> m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c. Ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u00f9ng kh\u1ea3 n\u0103ng bao ti\u00eau chu\u1ed7i cung \u1ee9ng t\u1eeb s\u1edbm \u0111\u00e3 gi\u00fap h\u00e3ng \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung linh ki\u1ec7n lu\u00f4n \u1edf tr\u1ea1ng th\u00e1i \u1ed5n \u0111\u1ecbnh.<\/p>\n

D\u1ef1 b\u00e1o b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng n\u1eeda cu\u1ed1i n\u0103m<\/strong><\/h2>\n

C\u00e1c chuy\u00ean gia t\u1ea1i Omdia \u0111\u01b0a ra nh\u1eefng d\u1ef1 b\u00e1o kh\u00e1 k\u00e9m l\u1ea1c quan v\u1ec1 t\u00ecnh h\u00ecnh ngu\u1ed3n cung c\u00f4ng ngh\u1ec7 trong hai qu\u00fd ti\u1ebfp theo. T\u00ecnh tr\u1ea1ng khan hi\u1ebfm nguy\u00ean li\u1ec7u b\u00e1n d\u1eabn \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd c\u00f2n di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p h\u01a1n so v\u1edbi giai \u0111o\u1ea1n v\u1eeba qua. \u0110i\u1ec3m b\u1ea5t l\u1ee3i l\u1edbn n\u1eb1m \u1edf ch\u1ed7 m\u00f9a mua s\u1eafm cao \u0111i\u1ec3m cu\u1ed1i n\u0103m s\u1ebd tr\u00f9ng kh\u1edbp v\u1edbi th\u1eddi \u0111i\u1ec3m ngu\u1ed3n cung to\u00e0n c\u1ea7u kh\u00f3 kh\u0103n nh\u1ea5t, t\u1ea1o \u00e1p l\u1ef1c n\u1eb7ng n\u1ec1 l\u00ean c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n

\"Apple<\/p>\n

\u0110\u1ec3 t\u1ef1 b\u1ea3o v\u1ec7 m\u00ecnh tr\u01b0\u1edbc r\u1ee7i ro, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang c\u00f3 xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m l\u00ean ph\u00e2n kh\u00fac cao c\u1ea5p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap h\u1ecd b\u00f9 \u0111\u1eafp s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng b\u1eb1ng gi\u00e1 tr\u1ecb cao h\u01a1n tr\u00ean m\u1ed7i m\u00e1y b\u00e1n ra. Tuy nhi\u00ean, h\u1ec7 qu\u1ea3 l\u00e0 th\u1ecb tr\u01b0\u1eddng s\u1ebd ng\u00e0y c\u00e0ng c\u00f3 \u00edt l\u1ef1a ch\u1ecdn \u0111i\u1ec7n tho\u1ea1i gi\u00e1 ph\u1ea3i ch\u0103ng d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n khi t\u00ecm mua m\u00e1y m\u1edbi.<\/p>\n

Th\u00e1ch th\u1ee9c chi ph\u00ed linh ki\u1ec7n tr\u01b0\u1edbc th\u1ec1m iPhone 18<\/strong><\/h2>\n

Nh\u1eefng di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ecb tr\u01b0\u1eddng ngu\u1ed3n cung hi\u1ec7n t\u1ea1i s\u1ebd cung c\u1ea5p th\u00eam nhi\u1ec1u d\u1eef li\u1ec7u quan tr\u1ecdng cho c\u00e1c chuy\u00ean gia theo d\u00f5i b\u01b0\u1edbc \u0111i ti\u1ebfp theo c\u1ee7a Apple. H\u00e3ng \u0111ang chu\u1ea9n b\u1ecb b\u01b0\u1edbc v\u00e0o chu k\u1ef3 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ebf h\u1ec7 iPhone 18, v\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u1ea7y th\u1eed th\u00e1ch khi chi ph\u00ed linh ki\u1ec7n \u0111\u1ea7u v\u00e0o \u0111ang t\u0103ng kh\u00f4ng ng\u1eebng. H\u00e3ng s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 gi\u00e1 b\u00e1n.<\/p>\n

\"Apple<\/p>\n

\u00c1p l\u1ef1c duy tr\u00ec bi\u00ean l\u1ee3i nhu\u1eadn trong b\u1ed1i c\u1ea3nh gi\u00e1 chip nh\u1edb leo thang s\u1ebd bu\u1ed9c c\u00e1c k\u1ef9 s\u01b0 ph\u1ea3i t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng. Nhi\u1ec1u ng\u01b0\u1eddi k\u1ef3 v\u1ecdng v\u00e0o nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 h\u00e3ng ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c t\u00ednh n\u0103ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u0169ng s\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. Cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n trong giai \u0111o\u1ea1n t\u1edbi ch\u1eafc ch\u1eafn s\u1ebd c\u00f2n nhi\u1ec1u di\u1ec5n bi\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n

T\u1ea1m k\u1ebft<\/strong><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00f4ng tin Apple chi\u1ebfm k\u1ef7 l\u1ee5c 20% th\u1ecb ph\u1ea7n \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u trong qu\u00fd 2 n\u0103m 2026.<\/p>\n

H\u00e3y theo d\u00f5i trang tin t\u1ee9c Ho\u00e0ng H\u00e0 Mobile<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t nh\u00e9.<\/p>\n

Theo PhoneArena<\/em><\/p>\n

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