{"id":566062,"date":"2026-07-11T10:02:33","date_gmt":"2026-07-11T03:02:33","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=566062"},"modified":"2026-07-15T10:21:55","modified_gmt":"2026-07-15T03:21:55","slug":"doanh-so-ban-macbook-cua-apple-tang-truong-trong-quy-2-khi-hau-het-cac-nha-san-xuat-pc-khac-deu-sut-giam","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/doanh-so-ban-macbook-cua-apple-tang-truong-trong-quy-2-khi-hau-het-cac-nha-san-xuat-pc-khac-deu-sut-giam\/","title":{"rendered":"Doanh s\u1ed1 b\u00e1n MacBook c\u1ee7a Apple t\u0103ng tr\u01b0\u1edfng trong qu\u00fd 2, khi h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t PC kh\u00e1c \u0111\u1ec1u s\u1ee5t gi\u1ea3m"},"content":{"rendered":"

Trong th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh qu\u00fd 2 n\u0103m nay, ch\u1ec9 c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh chi\u1ebfn th\u1eafng, \u0111\u00f3 ch\u00ednh l\u00e0 Apple v\u1edbi s\u1ea3n ph\u1ea9m tr\u1ecdng t\u00e2m l\u00e0 MacBook. Gi\u1eefa b\u1ed1i c\u1ea3nh xu th\u1ebf chung \u1ea3m \u0111\u1ea1m khi h\u1ea7u h\u1ebft nh\u00e0 s\u1ea3n xu\u1ea5t PC kh\u00e1c \u0111\u1ec1u s\u1ee5t gi\u1ea3m th\u00ec c\u00f4ng ty T\u00e1o khuy\u1ebft l\u1ea1i t\u0103ng th\u1ecb ph\u1ea7n so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, khi l\u01b0\u1ee3ng h\u00e0ng xu\u1ea5t x\u01b0\u1edfng t\u0103ng 10,1%, theo b\u00e1o c\u00e1o m\u1edbi c\u1ee7a IDC.<\/p>\n

Doanh s\u1ed1 b\u00e1n MacBook c\u1ee7a Apple t\u0103ng tr\u01b0\u1edfng trong qu\u00fd 2<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n (PC) to\u00e0n c\u1ea7u v\u1eeba ch\u00ednh th\u1ee9c \u0111\u1ee9t chu\u1ed7i t\u0103ng tr\u01b0\u1edfng li\u00ean ti\u1ebfp khi b\u01b0\u1edbc v\u00e0o Qu\u00fd 2 n\u0103m nay.\u00a0<\/span><\/p>\n

Theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t t\u1eeb T\u1eadp \u0111o\u00e0n D\u1eef li\u1ec7u Qu\u1ed1c t\u1ebf (IDC), l\u01b0\u1ee3ng PC xu\u1ea5t x\u01b0\u1edfng trong Qu\u00fd 2 n\u0103m nay \u0111\u00e3 gi\u1ea3m 4,9% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, \u0111\u1ea1t m\u1ee9c 68,2 tri\u1ec7u \u0111\u01a1n v\u1ecb.<\/span><\/p>\n

Tuy nhi\u00ean, gi\u1eefa b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng x\u00e1m x\u1ecbt bao tr\u00f9m b\u1edfi c\u01a1n b\u00e3o thi\u1ebfu h\u1ee5t chip nh\u1edb (RAM), Apple<\/a> \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 l\u00e0 “nh\u00e0 v\u00f4 \u0111\u1ecbch” duy nh\u1ea5t c\u00f3 s\u1ef1 b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd v\u1ec1 c\u1ea3 th\u1ecb ph\u1ea7n l\u1eabn doanh s\u1ed1.<\/span><\/p>\n

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C\u1ee5 th\u1ec3, Apple \u0111\u00e3 xu\u1ea5t x\u01b0\u1edfng 6,7 tri\u1ec7u m\u00e1y MacBook trong qu\u00fd 2, chi\u1ebfm 9,9% th\u1ecb ph\u1ea7n, t\u0103ng so v\u1edbi 6,1 tri\u1ec7u m\u00e1y v\u00e0 8,5% th\u1ecb ph\u1ea7n trong qu\u00fd 2 n\u0103m 2025. Trong khi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t m\u00e1y t\u00ednh Windows \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi vi\u1ec7c t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m, c\u1ee5 th\u1ec3 l\u00e0 RAM c\u1ee7a ch\u00ednh h\u1ecd.<\/p>\n

Nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u1ed9t ng\u1ed9t c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng PC \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 do gi\u00e1 b\u00e1n c\u1ee7a c\u00e1c linh ki\u1ec7n c\u1ed1t l\u00f5i nh\u01b0 RAM v\u00e0 SSD li\u00ean t\u1ee5c t\u0103ng cao. S\u1ef1 leo thang v\u1ec1 chi ph\u00ed b\u1ed9 nh\u1edb \u0111\u00e3 \u0111\u1ea9y gi\u00e1 th\u00e0nh s\u1ea3n xu\u1ea5t l\u00ean m\u1ed9t ng\u01b0\u1ee1ng m\u1edbi, bu\u1ed9c nhi\u1ec1u h\u00e3ng c\u00f4ng ngh\u1ec7 ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh t\u0103ng gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 tr\u1ef1c ti\u1ebfp k\u00ecm h\u00e3m s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Ngo\u1ea1i tr\u1eeb ASUS n\u1ed7 l\u1ef1c gi\u1eef th\u1ebf c\u00e2n b\u1eb1ng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng nh\u1eb9 0,2%, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t m\u00e1y t\u00ednh ch\u1ea1y Windows l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u1ec1u ph\u1ea3i h\u1ee9ng ch\u1ecbu nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c trong Qu\u00fd 2. Ch\u1ec9 c\u00f3 duy nh\u1ea5t MacBook c\u1ee7a Apple nghi\u1ec5m nhi\u00ean t\u0103ng tr\u01b0\u1edfng.
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Th\u00e0nh c\u00f4ng c\u1ee7a Apple \u0111\u1ebfn t\u1eeb \u0111\u00e2u?<\/h2>\n

Trong khi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t m\u00e1y t\u00ednh ch\u1ea1y Windows li\u00ean t\u1ee5c ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh t\u0103ng gi\u00e1 b\u00e1n ngay t\u1eeb \u0111\u1ea7u qu\u00fd do chi ph\u00ed RAM v\u00e0 SSD leo thang, Apple \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u1ea7y t\u00ednh to\u00e1n h\u01a1n.<\/span><\/p>\n

H\u00e3ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng gi\u1eef nguy\u00ean m\u1ee9c gi\u00e1 b\u00e1n t\u1ed1i \u01b0u cho c\u00e1c d\u00f2ng Mac su\u1ed1t ph\u1ea7n l\u1edbn Qu\u00fd 2. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ecd thu h\u00fat to\u00e0n b\u1ed9 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u mua s\u1eafm nh\u01b0ng mu\u1ed1n tr\u00e1nh l\u00e0n s\u00f3ng b\u00e3o gi\u00e1.<\/span><\/p>\n

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Quy\u1ebft \u0111\u1ecbnh t\u0103ng gi\u00e1 MacBook ch\u1ec9 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o cu\u1ed1i th\u00e1ng 6, khi chu\u1ea9n b\u1ecb b\u01b0\u1edbc sang Qu\u00fd 3. Do \u0111\u00f3, to\u00e0n b\u1ed9 s\u1ed1 li\u1ec7u doanh s\u1ed1 b\u00e1n MacBook v\u00e0 l\u01b0\u1ee3ng h\u00e0ng xu\u1ea5t x\u01b0\u1edfng kh\u1ed5ng l\u1ed3 c\u1ee7a Qu\u00fd 2 ho\u00e0n to\u00e0n kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00e2m l\u00fd e ng\u1ea1i t\u0103ng gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ra m\u1eaft c\u1ee7a MacBook Neo<\/a> \u0111\u00e3 ho\u00e0n th\u00e0nh xu\u1ea5t s\u1eafc vai tr\u00f2 “k\u1ebb h\u1ee7y di\u1ec7t” ph\u00e2n kh\u00fac so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 Windows t\u1ea7m trung.\u00a0<\/span>\u0110\u01b0\u1ee3c trang b\u1ecb chip Apple A18 Pro m\u1ea1nh m\u1ebd k\u1ebft h\u1ee3p v\u1edbi Neural Engine 16 l\u00f5i, MacBook Neo mang l\u1ea1i hi\u1ec7u su\u1ea5t x\u1eed l\u00fd m\u01b0\u1ee3t m\u00e0 cho m\u1ecdi t\u00e1c v\u1ee5 t\u1eeb h\u1ecdc t\u1eadp, v\u0103n ph\u00f2ng cho \u0111\u1ebfn c\u00e1c t\u00e1c v\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o Apple Intelligence. M\u1ee9c gi\u00e1 \u0111\u1ec3 s\u1edf h\u1eefu m\u1eabu MacBook n\u00e0y c\u0169ng r\u1ea5t d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

B\u1edfi v\u1eady, d\u00f9\u00a0Apple c\u0169ng ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh t\u0103ng nh\u1eb9 gi\u00e1 b\u00e1n do chi ph\u00ed linh ki\u1ec7n leo thang, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m MacBook c\u00f3 h<\/span>i\u1ec7u n\u0103ng v\u01b0\u1ee3t tr\u1ed9i, kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m pin t\u1ed1i \u01b0u v\u00e0 \u0111\u1ed9 b\u1ec1n b\u1ec9 c\u1ee7a d\u00f2ng chip Apple Silicon.<\/span><\/p>\n

T\u1ed5ng k\u1ebft<\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 th\u00f4ng tin doanh s\u1ed1 b\u00e1n MacBook c\u1ee7a Apple t\u0103ng tr\u01b0\u1edfng trong qu\u00fd 2, khi h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t PC kh\u00e1c \u0111\u1ec1u s\u1ee5t gi\u1ea3m. Kh\u00f4ng h\u1ec1 qu\u00e1 l\u1eddi khi n\u00f3i r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y ti\u1ebfp t\u1ee5c l\u00e0 “b\u1ea3o ch\u1ee9ng v\u00e0ng” gi\u00fap h\u00e3ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb Windows sang macOS.<\/span><\/p>\n

H\u00e3y theo d\u00f5i trang tin t\u1ee9c Ho\u00e0ng H\u00e0 Mobile \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t nh\u00e9. V\u00e0 \u0111\u1eebng qu\u00ean truy c\u1eadp k\u00eanh YouTube Ho\u00e0ng H\u00e0 Channel \u0111\u1ec3 c\u1eadp nh\u1eadt nhi\u1ec1u h\u01a1n nh\u1eefng tin t\u1ee9c c\u00f4ng ngh\u1ec7 n\u00f3ng h\u1ed5i.<\/p>\n

Xem th\u00eam:<\/p>\n