{"id":549831,"date":"2026-05-27T11:35:56","date_gmt":"2026-05-27T04:35:56","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=549831"},"modified":"2026-05-27T11:35:56","modified_gmt":"2026-05-27T04:35:56","slug":"wifi-marketing-tai-chuoi-sieu-thi-aeon","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/wifi-marketing-tai-chuoi-sieu-thi-aeon\/","title":{"rendered":"Wifi Marketing T\u1ea1i Chu\u1ed7i Si\u00eau Th\u1ecb Aeon: Case Study 2026"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>Wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Aeon<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ec7 th\u1ed1ng wifi marketing l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, ph\u1ee5c v\u1ee5 h\u01a1n 5 tri\u1ec7u kh\u00e1ch m\u1ed7i th\u00e1ng qua c\u00e1c Aeon Mall v\u00e0 Aeon MaxValu. H\u1ec7 th\u1ed1ng t\u1eadn d\u1ee5ng wifi mi\u1ec5n ph\u00ed l\u00e0m \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, g\u1eedi th\u00f4ng b\u00e1o khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 tr\u1ea3i nghi\u1ec7m. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch c\u00e1ch Aeon tri\u1ec3n khai wifi marketing, c\u00f4ng ngh\u1ec7 s\u1eed d\u1ee5ng, hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf v\u00e0 b\u00e0i h\u1ecdc cho doanh nghi\u1ec7p Vi\u1ec7t Nam mu\u1ed1n \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Wifi marketing l\u00e0 g\u00ec? T\u1ea1i sao Aeon \u0111\u1ea7u t\u01b0 m\u1ea1nh?<\/b><\/h2>\n<p style=\"text-align: justify;\"><b>Wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Aeon<\/b><span style=\"font-weight: 400;\"> (c\u00f2n g\u1ecdi l\u00e0 Captive Portal Marketing) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng wifi mi\u1ec5n ph\u00ed l\u00e0m \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng (email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, s\u1edf th\u00edch)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u1eedi notification tr\u1ef1c ti\u1ebfp khi kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theo d\u00f5i h\u00e0nh vi (location heatmap, dwell time)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ea9y qu\u1ea3ng c\u00e1o tr\u00ean trang \u0111\u0103ng nh\u1eadp (login page ads)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng l\u01b0\u1ee3ng follower fanpage Facebook\/Zalo OA<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aeon Vi\u1ec7t Nam (Aeon Mall + MaxValu) \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng wifi marketing t\u1eeb n\u0103m 2018, hi\u1ec7n \u0111\u00e3 ph\u1ee7:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">9 Aeon Mall l\u1edbn: Long Bi\u00ean, H\u00e0 \u0110\u00f4ng, T\u00e2n Ph\u00fa, B\u00ecnh T\u00e2n, B\u00ecnh D\u01b0\u01a1ng Canary, H\u1ea3i Ph\u00f2ng, Hu\u1ebf, H\u00e0 T\u0129nh, \u0110\u00e0 N\u1eb5ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">27 MaxValu mini stores (H\u00e0 N\u1ed9i, TP.HCM, H\u1ea3i Ph\u00f2ng)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aeon Mall T\u00e2n An (Long An) &#8211; m\u1edbi khai tr\u01b0\u01a1ng 2024<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-551809\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-1.jpg\" alt=\"wifi-marketing-tai-chuoi-sieu-thi-aeon-1\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-1.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-1-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>C\u00e1ch Aeon tri\u1ec3n khai wifi marketing 2026<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>H\u1ea1 t\u1ea7ng wifi v\u1eadt l\u00fd<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">500+ Access Point Cisco Meraki t\u1ea1i m\u1ed7i Aeon Mall l\u1edbn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ee7 s\u00f3ng 100% di\u1ec7n t\u00edch b\u00e1n h\u00e0ng + b\u00e3i \u0111\u1ed7 xe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u0103ng th\u00f4ng 1Gbps \u0111\u01b0\u1eddng truy\u1ec1n ch\u00ednh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 30,000 thi\u1ebft b\u1ecb k\u1ebft n\u1ed1i \u0111\u1ed3ng th\u1eddi\/mall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wifi t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n gi\u1eefa AP (seamless roaming)<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Captive Portal \u0111\u0103ng nh\u1eadp<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi kh\u00e1ch k\u1ebft n\u1ed1i &#8220;Aeon_Free_Wifi&#8221;, tr\u00ecnh duy\u1ec7t s\u1ebd chuy\u1ec3n \u0111\u1ebfn trang \u0111\u0103ng nh\u1eadp v\u1edbi 4 l\u1ef1a ch\u1ecdn:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u0103ng nh\u1eadp b\u1eb1ng Aeon Loyalty Card<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u0103ng nh\u1eadp b\u1eb1ng Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u0103ng nh\u1eadp b\u1eb1ng <a href=\"https:\/\/hoanghamobile.com\/dien-thoai-di-dong\">\u0111i\u1ec7n tho\u1ea1i<\/a> + OTP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u0103ng nh\u1eadp b\u1eb1ng email + x\u00e1c nh\u1eadn<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed7i l\u1ea7n \u0111\u0103ng nh\u1eadp, Aeon thu \u0111\u01b0\u1ee3c: t\u00ean, email, S\u0110T, ng\u00e0y sinh (n\u1ebfu Facebook), gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed v\u00e0 th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Sau khi \u0111\u0103ng nh\u1eadp<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1ch \u0111\u01b0\u1ee3c redirect \u0111\u1ebfn landing page v\u1edbi:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner khuy\u1ebfn m\u00e3i s\u1ea3n ph\u1ea9m hot trong mall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1eddi m\u1eddi t\u1ea3i app AEON Wallet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form \u0111\u0103ng k\u00fd nh\u1eadn newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Survey ng\u1eafn 2-3 c\u00e2u (s\u1edf th\u00edch mua s\u1eafm)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coupon gi\u1ea3m gi\u00e1 5% cho l\u1ea7n mua \u0111\u1ea7u<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-551810\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-2.jpg\" alt=\"wifi-marketing-tai-chuoi-sieu-thi-aeon-2\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-2.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-2-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-2-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>C\u00f4ng ngh\u1ec7 tracking + analytics c\u1ee7a Aeon<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>Tracking kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi kh\u00e1ch k\u1ebft n\u1ed1i <\/span><b>Wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Aeon <\/b><span style=\"font-weight: 400;\">v\u00e0 di chuy\u1ec3n trong mall, h\u1ec7 th\u1ed1ng ghi nh\u1eadn:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Heatmap location:<\/b><span style=\"font-weight: 400;\"> Khu v\u1ef1c n\u00e0o \u0111\u00f4ng kh\u00e1ch nh\u1ea5t theo gi\u1edd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dwell time:<\/b><span style=\"font-weight: 400;\"> Th\u1eddi gian \u1edf m\u1ed7i c\u1eeda h\u00e0ng\/khu v\u1ef1c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visit frequency:<\/b><span style=\"font-weight: 400;\"> L\u1ea7n th\u1ee9 m\u1ea5y kh\u00e1ch \u0111\u1ebfn trong th\u00e1ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Path analysis:<\/b><span style=\"font-weight: 400;\"> L\u1ed9 tr\u00ecnh di chuy\u1ec3n t\u1eeb c\u1eeda v\u00e0o \u0111\u1ebfn c\u1eeda ra<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion zone:<\/b><span style=\"font-weight: 400;\"> C\u1eeda h\u00e0ng n\u00e0o t\u1ec9 l\u1ec7 &#8220;gh\u00e9 th\u0103m \u2192 mua&#8221; cao nh\u1ea5t<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Ph\u00e2n t\u00edch AI<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch b\u1edfi:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cisco Meraki MV Analytics (ph\u1ea7n m\u1ec1m OEM)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aeon Vietnam BI Dashboard (custom)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google BigQuery cho data warehouse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (RFM segmentation)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ea7u ra: B\u00e1o c\u00e1o cho m\u1ed7i c\u1eeda h\u00e0ng trong mall, dashboard cho ban gi\u00e1m \u0111\u1ed1c, predictive model cho marketing campaign.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>C\u00e1c campaign wifi marketing th\u1ef1c t\u1ebf c\u1ee7a Aeon<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>Campaign 1: Birthday Special<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1ch c\u00f3 sinh nh\u1eadt trong th\u00e1ng:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eadn SMS\/email 1 tu\u1ea7n tr\u01b0\u1edbc sinh nh\u1eadt v\u1edbi coupon \u0111\u1eb7c bi\u1ec7t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi kh\u00e1ch k\u1ebft n\u1ed1i wifi v\u00e0o ng\u00e0y sinh nh\u1eadt, hi\u1ec7n popup &#8220;Happy Birthday! M\u00e3 gi\u1ea3m 15%&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voucher t\u1ef1 \u0111\u1ed9ng th\u00eam v\u00e0o AEON Wallet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ec9 l\u1ec7 s\u1eed d\u1ee5ng: ~22% (cao h\u01a1n email marketing th\u01b0\u1eddng ~5x)<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Campaign 2: Geo-fenced Notification<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi kh\u00e1ch k\u1ebft n\u1ed1i <\/span><b>Wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Aeon <\/b><span style=\"font-weight: 400;\">v\u00e0 \u0111\u1ebfn g\u1ea7n c\u1eeda h\u00e0ng c\u1ee5 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aeon Eye (k\u00ednh m\u1eaft) nh\u1eadn notification khi kh\u00e1ch \u0111i qua food court<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;\u0110ang gi\u1ea3m 30% cho g\u1ecdng k\u00ednh, c\u00e1ch b\u1ea1n 50m&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ec9 l\u1ec7 click: ~8%, t\u1ec9 l\u1ec7 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng sau click: ~35%<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Campaign 3: Loyalty Tier Upgrade<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1ch \u0111\u1ebfn mall l\u1ea7n th\u1ee9 5 trong th\u00e1ng:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c n\u00e2ng tier t\u1eeb &#8220;Friend&#8221; l\u00ean &#8220;Gold&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notification ch\u00fac m\u1eebng + t\u1eb7ng ngay 50,000 VND v\u00e0o v\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng t\u1ec9 l\u1ec7 retention 40% so v\u1edbi kh\u00e1ch th\u01b0\u1eddng<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-551811\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-3.jpg\" alt=\"wifi-marketing-tai-chuoi-sieu-thi-aeon-3\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-3.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-3-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-3-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>Campaign 4: Cross-sell trong Food Court<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1ch order \u0111\u1ed3 \u0103n \u1edf MOS Burger:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">15 ph\u00fat sau khi thanh to\u00e1n, hi\u1ec7n coupon &#8220;Ho\u00e0n 20% n\u1ebfu mua kem Daiso t\u1ea7ng d\u01b0\u1edbi&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: ~12% (r\u1ea5t cao cho cross-sell)<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>Campaign 5: Win-back Inactive Customer<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1ch kh\u00f4ng \u0111\u1ebfn mall trong 60 ng\u00e0y:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email + SMS &#8220;Ch\u00fang t\u00f4i nh\u1edb b\u1ea1n! T\u1eb7ng 100k cho l\u1ea7n gh\u00e9 th\u0103m sau&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi kh\u00e1ch k\u1ebft n\u1ed1i wifi l\u1ea7n sau, voucher t\u1ef1 active<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ec9 l\u1ec7 &#8220;win back&#8221;: ~18%<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>B\u00e0i h\u1ecdc t\u1eeb Aeon cho doanh nghi\u1ec7p Vi\u1ec7t Nam<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>Wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Aeon <\/b><b>mi\u1ec5n ph\u00ed ph\u1ea3i c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Wifi Aeon t\u1ed1c \u0111\u1ed9 50-100 Mbps, kh\u00f4ng gi\u1edbi h\u1ea1n th\u1eddi gian, kh\u00f4ng qu\u1ea3ng c\u00e1o popup gi\u1eefa session. Kh\u00e1ch h\u00e0i l\u00f2ng \u2192 s\u1eb5n s\u00e0ng \u0111\u0103ng nh\u1eadp + cho ph\u00e9p thu th\u1eadp data.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Captive portal ph\u1ea3i \u0111\u01a1n gi\u1ea3n<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u0103ng nh\u1eadp trong 30 gi\u00e2y v\u1edbi 1-2 click. Tr\u00e1nh h\u1ecfi qu\u00e1 nhi\u1ec1u th\u00f4ng tin l\u1ea7n \u0111\u1ea7u (ch\u1ec9 c\u1ea7n email ho\u1eb7c Facebook).<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>C\u00e1 nh\u00e2n ho\u00e1 theo segment<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1ch Gold tier nh\u1eadn voucher kh\u00e1c Silver. Ph\u1ee5 n\u1eef 25-35 nh\u1eadn banner th\u1eddi trang. Nam gi\u1edbi nh\u1eadn banner \u0111\u1ed3 \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>\u0110o l\u01b0\u1eddng ROI c\u1ee5 th\u1ec3<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed7i campaign Aeon track 4 ch\u1ec9 s\u1ed1: impression, click, footfall (\u0111\u1ebfn c\u1eeda h\u00e0ng), transaction. B\u00e1o c\u00e1o h\u00e0ng th\u00e1ng cho c\u1eeda h\u00e0ng \u0111\u1ed1i t\u00e1c.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Tu\u00e2n th\u1ee7 GDPR v\u00e0 Lu\u1eadt An ninh m\u1ea1ng VN<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aeon y\u00eau c\u1ea7u kh\u00e1ch click &#8220;\u0110\u1ed3ng \u00fd ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt&#8221; tr\u01b0\u1edbc khi thu th\u1eadp data. C\u00f3 quy\u1ec1n y\u00eau c\u1ea7u xo\u00e1 data theo Lu\u1eadt An ninh m\u1ea1ng. Server \u0111\u1eb7t t\u1ea1i VN.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-551812\" src=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-4.jpg\" alt=\"wifi-marketing-tai-chuoi-sieu-thi-aeon-4\" width=\"800\" height=\"450\" srcset=\"https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-4.jpg 800w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-4-300x169.jpg 300w, https:\/\/hoanghamobile.com\/tin-tuc\/wp-content\/uploads\/2026\/05\/wifi-marketing-tai-chuoi-sieu-thi-aeon-4-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>Chi ph\u00ed tri\u1ec3n khai wifi marketing cho doanh nghi\u1ec7p Vi\u1ec7t<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Quy m\u00f4<\/b><\/td>\n<td><b>Setup ban \u0111\u1ea7u<\/b><\/td>\n<td><b>Chi ph\u00ed h\u00e0ng th\u00e1ng<\/b><\/td>\n<td><b>Ph\u00f9 h\u1ee3p v\u1edbi<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qu\u00e1n c\u00e0 ph\u00ea \/ shop nh\u1ecf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5-15 tri\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">500k-2tr<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1-2 chi nh\u00e1nh, 20-100 kh\u00e1ch\/ng\u00e0y<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chu\u1ed7i 5-10 c\u1eeda h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50-150 tri\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5-15 tri\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F&amp;B, retail v\u1eeba<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i nh\u1ecf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">200-500 tri\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20-50 tri\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mall 5,000-20,000m\u00b2<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">TTTM l\u1edbn (nh\u01b0 Aeon)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2-10 t\u1ec9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">200-500 tri\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mall 50,000m\u00b2+<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\"><b>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>Wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Aeon<\/b><b> c\u00f3 an to\u00e0n kh\u00f4ng? C\u00f3 theo d\u00f5i t\u00f4i kh\u00f4ng?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aeon thu th\u1eadp m\u1ed9t s\u1ed1 th\u00f4ng tin: ID thi\u1ebft b\u1ecb (MAC address), v\u1ecb tr\u00ed trong mall, th\u1eddi gian, trang web \u0111\u00e3 \u0111\u0103ng nh\u1eadp (ch\u1ec9 login captive portal, kh\u00f4ng c\u00f3 HTTPS sau \u0111\u00f3). H\u1ecd KH\u00d4NG xem \u0111\u01b0\u1ee3c n\u1ed9i dung tin nh\u1eafn, email c\u00e1 nh\u00e2n, ng\u00e2n h\u00e0ng. Tuy nhi\u00ean c\u1ea7n \u0111\u1ecdc Privacy Policy tr\u01b0\u1edbc khi \u0111\u0103ng nh\u1eadp.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>C\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i tracking kh\u00f4ng?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3. Khi \u0111\u0103ng nh\u1eadp, kh\u00f4ng tick &#8220;\u0110\u1ed3ng \u00fd nh\u1eadn th\u00f4ng tin marketing&#8221;. Ho\u1eb7c d\u00f9ng VPN tr\u00ean \u0111i\u1ec7n tho\u1ea1i tr\u01b0\u1edbc khi k\u1ebft n\u1ed1i. Aeon c\u0169ng c\u00f3 form &#8220;Xo\u00e1 data t\u00f4i&#8221; tr\u00ean website n\u1ebfu mu\u1ed1n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Wifi Aeon t\u1ed1c \u0111\u1ed9 bao nhi\u00eau? C\u00f3 gi\u1edbi h\u1ea1n?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">50-100 Mbps download, 20-50 Mbps upload. Kh\u00f4ng gi\u1edbi h\u1ea1n th\u1eddi gian, kh\u00f4ng gi\u1edbi h\u1ea1n dung l\u01b0\u1ee3ng. \u0110\u1ee7 xem Netflix 4K, g\u1ecdi video Zoom. M\u1ed9t s\u1ed1 Aeon Mall l\u1edbn (T\u00e2n Ph\u00fa, B\u00ecnh T\u00e2n) c\u00f3 t\u1ed1c \u0111\u1ed9 t\u1edbi 200 Mbps.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>T\u00f4i c\u00f3 n\u00ean \u0111\u0103ng k\u00fd Aeon Loyalty Card kh\u00f4ng?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khuy\u1ebfn ngh\u1ecb n\u1ebfu b\u1ea1n gh\u00e9 Aeon 1+ l\u1ea7n\/th\u00e1ng. L\u1ee3i \u00edch: t\u00edch \u0111i\u1ec3m 1% cho m\u1ecdi \u0111\u01a1n, voucher sinh nh\u1eadt, \u01b0u \u0111\u00e3i tier (Friend \u2192 Silver \u2192 Gold \u2192 Platinum). Chi ph\u00ed 0\u0111, \u0111\u0103ng k\u00fd 2 ph\u00fat qua app AEON.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Doanh nghi\u1ec7p nh\u1ecf c\u1ee7a t\u00f4i c\u00f3 n\u00ean tri\u1ec3n khai wifi marketing kh\u00f4ng?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu qu\u00e1n c\u00f3 50+ kh\u00e1ch\/ng\u00e0y v\u00e0 doanh thu tr\u00ean 50 tri\u1ec7u\/th\u00e1ng: N\u00caN. Setup 5-15 tri\u1ec7u (1 l\u1ea7n), monthly 500k-2tr. ROI th\u01b0\u1eddng th\u1ea5y sau 3-6 th\u00e1ng qua vi\u1ec7c t\u0103ng retention + upsell.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>C\u00f3 r\u1ee7i ro ph\u00e1p l\u00fd n\u00e0o khi tri\u1ec3n khai wifi marketing?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3. Ph\u1ea3i tu\u00e2n th\u1ee7: (1) Lu\u1eadt An ninh m\u1ea1ng VN &#8211; server data \u0111\u1eb7t t\u1ea1i VN, (2) GDPR (n\u1ebfu c\u00f3 kh\u00e1ch EU), (3) Ngh\u1ecb \u0111\u1ecbnh 13\/2023 v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n. C\u1ea7n c\u00f3 Privacy Policy r\u00f5 r\u00e0ng v\u00e0 quy\u1ec1n xo\u00e1 data c\u1ee7a user.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p style=\"text-align: justify;\"><b>Wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Aeon<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t case study ti\u00eau bi\u1ec3u v\u1ec1 vi\u1ec7c k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 marketing trong retail Vi\u1ec7t Nam. H\u1ec7 th\u1ed1ng mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u1ea3 kh\u00e1ch h\u00e0ng (wifi mi\u1ec5n ph\u00ed ch\u1ea5t l\u01b0\u1ee3ng cao) v\u00e0 doanh nghi\u1ec7p (thu th\u1eadp data, c\u00e1 nh\u00e2n ho\u00e1 tr\u1ea3i nghi\u1ec7m, t\u0103ng retention). Doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi 5 b\u00e0i h\u1ecdc ch\u00ednh: wifi ph\u1ea3i t\u1ed1t th\u1eadt, captive portal \u0111\u01a1n gi\u1ea3n, c\u00e1 nh\u00e2n ho\u00e1 segment, \u0111o l\u01b0\u1eddng ROI, tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Xem th\u00eam:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/tai-wifi-map\/\">\u1ee8ng d\u1ee5ng WiFi Map \u2013 Chia s\u1ebb v\u00e0 k\u1ebft n\u1ed1i wifi mi\u1ec5n ph\u00ed<\/a><\/li>\n<li><a href=\"https:\/\/hoanghamobile.com\/tin-tuc\/tai-driver-wifi-win-7\/\">Th\u1ee7 thu\u1eadt t\u1ea3i driver WiFi Win 7 kh\u00f4ng c\u1ea7n m\u1ea1ng d\u1ec5 d\u00e0ng nh\u1ea5t<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb Aeon l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ec7 th\u1ed1ng wifi marketing l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, ph\u1ee5c v\u1ee5 h\u01a1n 5 tri\u1ec7u kh\u00e1ch m\u1ed7i th\u00e1ng qua c\u00e1c Aeon Mall v\u00e0 Aeon MaxValu. H\u1ec7 th\u1ed1ng t\u1eadn d\u1ee5ng wifi mi\u1ec5n ph\u00ed l\u00e0m \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, g\u1eedi th\u00f4ng b\u00e1o khuy\u1ebfn [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":551808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"wifi marketing t\u1ea1i chu\u1ed7i si\u00eau th\u1ecb aeon","_yoast_wpseo_title":"Wifi Marketing Aeon Mall: Case Study 2026","_yoast_wpseo_metadesc":"Wifi marketing Aeon Mall Vi\u1ec7t Nam: h\u1ea1 t\u1ea7ng Cisco Meraki, captive portal, geo-fenced notification, 5 campaign case study.","footnotes":""},"categories":[30626,16],"tags":[],"class_list":["post-549831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phu-kien-tien-ich","category-thu-thuat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - 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