{"id":547402,"date":"2026-05-18T09:21:13","date_gmt":"2026-05-18T02:21:13","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=547402"},"modified":"2026-05-18T09:21:13","modified_gmt":"2026-05-18T02:21:13","slug":"apple-tang-doanh-so-ban-iphone-trong-khi-thi-truong-dien-thoai-thong-minh-suy-giam","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/apple-tang-doanh-so-ban-iphone-trong-khi-thi-truong-dien-thoai-thong-minh-suy-giam\/","title":{"rendered":"Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone trong khi th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh suy gi\u1ea3m"},"content":{"rendered":"

Trong khi th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ea1i M\u1ef9 \u0111ang ch\u1ee9ng ki\u1ebfn giai \u0111o\u1ea1n suy gi\u1ea3m m\u1ea1nh, Apple l\u1ea1i b\u1ea5t ng\u1edd ghi nh\u1eadn k\u1ebft qu\u1ea3 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c trong qu\u00fd \u0111\u1ea7u ti\u00ean n\u0103m 2026. D\u1eef li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb Counterpoint Research cho th\u1ea5y Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone,<\/strong>\u00a0m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 t\u1ea1o kho\u1ea3ng c\u00e1ch \u0111\u00e1ng k\u1ec3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 Android gi\u1eefa l\u00fac ng\u00e0nh c\u00f4ng nghi\u1ec7p smartphone \u0111\u1ed1i m\u1eb7t nhi\u1ec1u th\u00e1ch th\u1ee9c.<\/p>\n

Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone gi\u1eefa l\u00fac th\u1ecb tr\u01b0\u1eddng smartphone suy gi\u1ea3m<\/strong><\/h2>\n

Theo b\u00e1o c\u00e1o v\u1eeba \u0111\u01b0\u1ee3c Counterpoint Research c\u00f4ng b\u1ed1, Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone<\/a><\/strong> th\u00eam 1,3% trong qu\u00fd \u0111\u1ea7u ti\u00ean n\u0103m 2026 t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 k\u1ebft qu\u1ea3 \u0111\u00e1ng ch\u00fa \u00fd khi to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ea1i M\u1ef9 l\u1ea1i gi\u1ea3m t\u1edbi 5,7% trong c\u00f9ng kho\u1ea3ng th\u1eddi gian.<\/p>\n

S\u1ef1 tr\u00e1i ng\u01b0\u1ee3c n\u00e0y cho th\u1ea5y Apple<\/a> \u0111ang c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecbu t\u1ed1t h\u01a1n \u0111\u00e1ng k\u1ec3 tr\u01b0\u1edbc xu h\u01b0\u1edbng suy y\u1ebfu c\u1ee7a ng\u00e0nh. Trong khi c\u00e1c h\u00e3ng Android ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ee9c mua gi\u1ea3m, Apple v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh v\u00e0 h\u1ec7 sinh th\u00e1i ng\u00e0y c\u00e0ng g\u1eafn k\u1ebft.<\/p>\n

\"Apple-tang-doanh-so-ban-iPhone-4\"<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, doanh s\u1ed1 b\u00e1n c\u00e1c thi\u1ebft b\u1ecb Android gi\u1ea3m m\u1ea1nh t\u1edbi 14,4%, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 Apple m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n th\u00eam 4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 ti\u1ebfp t\u1ee5c \u01b0u ti\u00ean iPhone b\u1ea5t ch\u1ea5p b\u1ed1i c\u1ea3nh kinh t\u1ebf c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

Counterpoint nh\u1eadn \u0111\u1ecbnh hi\u1ec7u n\u0103ng c\u1ee7a d\u00f2ng iPhone 17<\/a> l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n gi\u00fap Apple \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c. Nh\u1eefng c\u1ea3i ti\u1ebfn v\u1ec1 t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd, kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u pin v\u00e0 t\u00ednh n\u0103ng AI m\u1edbi tr\u00ean thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u n\u00e2ng c\u1ea5p t\u1eeb ng\u01b0\u1eddi d\u00f9ng c\u0169.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, th\u1eddi \u0111i\u1ec3m Samsung ra m\u1eaft d\u00f2ng Galaxy S26 v\u00e0o th\u00e1ng 3 c\u0169ng v\u00f4 t\u00ecnh t\u1ea1o n\u00ean l\u1ee3i th\u1ebf cho Apple. Theo gi\u1edbi ph\u00e2n t\u00edch, vi\u1ec7c chu k\u1ef3 ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a Samsung ch\u01b0a \u0111\u1ee7 d\u00e0i \u0111\u1ec3 t\u1ea1o c\u00fa h\u00edch l\u1edbn trong qu\u00fd \u0111\u1ea7u n\u0103m \u0111\u00e3 gi\u00fap iPhone duy tr\u00ec s\u1ee9c b\u00e1n \u1ed5n \u0111\u1ecbnh h\u01a1n.<\/p>\n

V\u00ec sao Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone d\u00f9 Android s\u1ee5t gi\u1ea3m m\u1ea1nh?<\/strong><\/h2>\n

M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n l\u1edbn nh\u1ea5t gi\u00fap\u00a0Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone<\/strong> \u0111\u1ebfn t\u1eeb s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ea1i ba nh\u00e0 m\u1ea1ng l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 g\u1ed3m Verizon, AT&T v\u00e0 T-Mobile.<\/p>\n

D\u1eef li\u1ec7u cho th\u1ea5y iPhone hi\u1ec7n chi\u1ebfm t\u1edbi 75% t\u1ed5ng doanh s\u1ed1 b\u00e1n smartphone t\u1ea1i ba nh\u00e0 m\u1ea1ng n\u00e0y, trong khi Android ch\u1ec9 c\u00f2n n\u1eafm kho\u1ea3ng 25%. \u0110\u00e2y l\u00e0 kho\u1ea3ng c\u00e1ch kh\u00e1 l\u1edbn n\u1ebfu so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc khi th\u1ecb ph\u1ea7n gi\u1eefa hai h\u1ec7 \u0111i\u1ec1u h\u00e0nh c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i c\u00e2n b\u1eb1ng.<\/p>\n

Apple kh\u00f4ng ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u00e0 c\u00f2n duy tr\u00ec \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 b\u00e1n \u1ed5n \u0111\u1ecbnh. Counterpoint d\u1ef1 b\u00e1o doanh s\u1ed1 b\u00e1n iPhone trong th\u1eddi gian t\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u0103ng khi h\u00e3ng gi\u1eef nguy\u00ean gi\u00e1 c\u1ee7a iPhone 17e nh\u01b0ng l\u1ea1i t\u0103ng dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef cho thi\u1ebft b\u1ecb.<\/p>\n

\"Apple-tang-doanh-so-ban-iPhone-3\"<\/p>\n

Trong b\u1ed1i c\u1ea3nh nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t smartphone Android bu\u1ed9c ph\u1ea3i t\u0103ng gi\u00e1 \u0111\u1ec3 b\u00f9 \u0111\u1eafp bi\u00ean l\u1ee3i nhu\u1eadn ph\u1ea7n c\u1ee9ng ng\u00e0y c\u00e0ng m\u1ecfng, Apple \u0111ang t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u1edd ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh v\u00e0 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u chu\u1ed7i cung \u1ee9ng.<\/p>\n

Gi\u1edbi chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh n\u1ebfu Apple ti\u1ebfp t\u1ee5c tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ee3t t\u0103ng gi\u00e1 l\u1edbn, \u0111\u1ed3ng th\u1eddi duy tr\u00ec m\u1ee9c \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o v\u01b0\u1ee3t tr\u1ed9i, c\u00e1c h\u00e3ng Android s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c l\u1ea5y l\u1ea1i th\u1ecb ph\u1ea7n trong n\u0103m t\u1edbi.<\/p>\n

Kh\u00f4ng ch\u1ec9 b\u00e1n thi\u1ebft b\u1ecb, Apple c\u00f2n h\u01b0\u1edfng l\u1ee3i t\u1eeb h\u1ec7 sinh th\u00e1i iOS khi ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m nh\u01b0 iCloud, Apple Music hay App Store. \u0110i\u1ec1u n\u00e0y khi\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i sang Android th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n

D\u00f2ng iPhone 17 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi c\u1ee7a Apple<\/strong><\/h2>\n

Trong cu\u1ed9c h\u1ecdp c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh ng\u00e0y 30\/4, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Tim Cook cho bi\u1ebft d\u00f2ng iPhone 17 \u0111\u00e3 tr\u1edf th\u00e0nh d\u00f2ng s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t trong l\u1ecbch s\u1eed c\u00f4ng ty.<\/p>\n

Theo \u00f4ng Cook, s\u1ed1 li\u1ec7u t\u1eeb IDC c\u0169ng x\u00e1c nh\u1eadn Apple \u0111\u00e3 ti\u1ebfp t\u1ee5c gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n trong qu\u00fd \u0111\u1ea7u n\u0103m. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng nh\u1ea5t th\u1eddi m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111ang nghi\u00eang m\u1ea1nh v\u1ec1 ph\u00eda h\u00e3ng c\u00f4ng ngh\u1ec7 M\u1ef9.<\/p>\n

\"Apple-tang-doanh-so-ban-iPhone-2\"<\/p>\n

Nhu c\u1ea7u t\u0103ng m\u1ea1nh \u0111\u1ed1i v\u1edbi d\u00f2ng iPhone 17 th\u1eadm ch\u00ed c\u00f2n khi\u1ebfn Apple \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t ngu\u1ed3n cung trong qu\u00fd v\u1eeba qua. M\u1ed9t s\u1ed1 phi\u00ean b\u1ea3n cao c\u1ea5p ghi nh\u1eadn th\u1eddi gian giao h\u00e0ng k\u00e9o d\u00e0i h\u01a1n d\u1ef1 ki\u1ebfn t\u1ea1i nhi\u1ec1u khu v\u1ef1c.<\/p>\n

Tim Cook ti\u1ebft l\u1ed9 Apple g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1eb7t h\u00e0ng chip A19 v\u00e0 A19 Pro t\u1eeb TSMC do nh\u00e0 s\u1ea3n xu\u1ea5t n\u00e0y \u0111ang ph\u1ea3i \u01b0u ti\u00ean ngu\u1ed3n l\u1ef1c cho c\u00e1c d\u00f2ng chip ph\u1ee5c v\u1ee5 m\u00e1y ch\u1ee7 AI. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n l\u01b0\u1ee3ng iPhone trong ng\u1eafn h\u1ea1n.<\/p>\n

D\u00f9 v\u1eady, gi\u1edbi ph\u00e2n t\u00edch cho r\u1eb1ng Apple v\u1eabn \u0111ang c\u00f3 v\u1ecb th\u1ebf t\u1ed1t h\u01a1n nhi\u1ec1u h\u00e3ng smartphone kh\u00e1c nh\u1edd kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n m\u1ea1nh v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c s\u1ea3n xu\u1ea5t v\u00e0 chu\u1ed7i cung \u1ee9ng \u1ed5n \u0111\u1ecbnh h\u01a1n.<\/p>\n

Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone nh\u01b0ng v\u1eabn \u0111\u1ed1i m\u1eb7t th\u00e1ch th\u1ee9c cu\u1ed1i n\u0103m 2026<\/strong><\/h2>\n

D\u00f9 k\u1ebft qu\u1ea3 kinh doanh \u0111ang kh\u1ea3 quan, Apple v\u1eabn ch\u01b0a ho\u00e0n to\u00e0n tho\u00e1t kh\u1ecfi \u00e1p l\u1ef1c trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a n\u0103m 2026. Theo Tim Cook, gi\u00e1 b\u1ed9 nh\u1edb d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng \u201c\u0111\u00e1ng k\u1ec3\u201d, k\u00e9o theo nguy c\u01a1 chi ph\u00ed s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb leo thang.<\/p>\n

V\u1ecb CEO cho bi\u1ebft Apple \u0111ang xem x\u00e9t \u201cnhi\u1ec1u l\u1ef1a ch\u1ecdn\u201d nh\u1eb1m gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng t\u1eeb vi\u1ec7c gi\u00e1 linh ki\u1ec7n t\u0103ng cao. Tuy nhi\u00ean, \u00f4ng t\u1eeb ch\u1ed1i ti\u1ebft l\u1ed9 c\u1ee5 th\u1ec3 k\u1ebf ho\u1ea1ch c\u0169ng nh\u01b0 kh\u00f4ng \u0111\u01b0a ra b\u00ecnh lu\u1eadn v\u1ec1 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 iPhone trong th\u1eddi gian t\u1edbi.<\/p>\n

\"Apple-tang-doanh-so-ban-iPhone-1\"<\/p>\n

\u0110i\u1ec1u n\u00e0y khi\u1ebfn gi\u1edbi \u0111\u1ea7u t\u01b0 \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone<\/strong> c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c duy tr\u00ec n\u1ebfu h\u00e3ng bu\u1ed9c ph\u1ea3i n\u00e2ng gi\u00e1 s\u1ea3n ph\u1ea9m. Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng v\u1edbi chi ti\u00eau, b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o v\u1ec1 gi\u00e1 b\u00e1n c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh n\u00e2ng c\u1ea5p thi\u1ebft b\u1ecb.<\/p>\n

Tuy nhi\u00ean, v\u1edbi l\u1ee3i th\u1ebf th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, h\u1ec7 sinh th\u00e1i kh\u00e9p k\u00edn c\u00f9ng s\u1ee9c h\u00fat l\u1edbn t\u1eeb d\u00f2ng iPhone 17, nhi\u1ec1u chuy\u00ean gia v\u1eabn tin r\u1eb1ng Apple s\u1ebd ti\u1ebfp t\u1ee5c gi\u1eef \u0111\u01b0\u1ee3c \u01b0u th\u1ebf tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 Android trong \u00edt nh\u1ea5t m\u1ed9t n\u0103m t\u1edbi. Th\u1ef1c t\u1ebf hi\u1ec7n nay cho th\u1ea5y Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone<\/strong> kh\u00f4ng \u0111\u01a1n thu\u1ea7n \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m m\u1edbi, m\u00e0 c\u00f2n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00e3ng x\u00e2y d\u1ef1ng trong nhi\u1ec1u n\u0103m.<\/p>\n

T\u1ea1m k\u1ebft<\/strong><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00f4ng tin Apple t\u0103ng doanh s\u1ed1 b\u00e1n iPhone trong khi th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh suy gi\u1ea3m<\/span>. H\u00e3y theo d\u00f5i trang tin t\u1ee9c\u00a0Ho\u00e0ng H\u00e0 Mobile<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t nh\u00e9. V\u00e0 \u0111\u1eebng qu\u00ean truy c\u1eadp k\u00eanh YouTube\u00a0Ho\u00e0ng H\u00e0 Channel<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt nhi\u1ec1u h\u01a1n nh\u1eefng tin t\u1ee9c c\u00f4ng ngh\u1ec7 n\u00f3ng h\u1ed5i.<\/p>\n

Theo macrumors<\/em><\/p>\n

Xem th\u00eam:<\/i><\/p>\n