{"id":524294,"date":"2026-01-23T09:02:28","date_gmt":"2026-01-23T02:02:28","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=524294"},"modified":"2026-01-23T09:02:28","modified_gmt":"2026-01-23T02:02:28","slug":"apple-gianh-lai-vi-tri-dan-dau-thi-truong-dien-thoai-thong-minh-trung-quoc","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/apple-gianh-lai-vi-tri-dan-dau-thi-truong-dien-thoai-thong-minh-trung-quoc\/","title":{"rendered":"Apple gi\u00e0nh l\u1ea1i v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh Trung Qu\u1ed1c"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh Trung Qu\u1ed1c kh\u00e9p l\u1ea1i n\u0103m 2025 v\u1edbi nhi\u1ec1u gam m\u00e0u tr\u00e1i chi\u1ec1u. T\u1ed5ng l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng to\u00e0n th\u1ecb tr\u01b0\u1eddng s\u1ee5t gi\u1ea3m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eaft ch\u1eb7t chi ti\u00eau v\u00e0 chu\u1ed7i cung \u1ee9ng \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t chip nh\u1edb. Tuy nhi\u00ean, gi\u1eefa b\u1ee9c tranh \u0111\u00f3, <\/span>Apple<\/b><\/a> v\u1eabn t\u1ea1o \u0111\u01b0\u1ee3c \u0111i\u1ec3m s\u00e1ng khi gi\u00e0nh l\u1ea1i ng\u00f4i v\u1ecb s\u1ed1 m\u1ed9t trong qu\u00fd IV nh\u1edd nhu c\u1ea7u b\u00f9ng n\u1ed5 c\u1ee7a d\u00f2ng iPhone 17, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c phi\u00ean b\u1ea3n Pro.<\/span><\/p>\n

To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c trong qu\u00fd IV\/2025<\/b><\/h2>\n

Theo s\u1ed1 li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb Counterpoint Research, l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ea1i Trung Qu\u1ed1c trong qu\u00fd IV\/2025 \u0111\u00e3 gi\u1ea3m 1,6% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. T\u00ednh chung c\u1ea3 n\u0103m, th\u1ecb tr\u01b0\u1eddng c\u0169ng ghi nh\u1eadn m\u1ee9c s\u1ee5t gi\u1ea3m 0,6%, ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t s\u1ef1 suy y\u1ebfu c\u1ee7a nhu c\u1ea7u ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba. Nguy\u00ean nh\u00e2n ch\u00ednh \u0111\u1ebfn t\u1eeb gi\u00e1 b\u00e1n \u0111i\u1ec7n tho\u1ea1i t\u0103ng cao, k\u00e9o theo b\u1edfi chi ph\u00ed b\u1ed9 nh\u1edb leo thang v\u00e0 t\u00ecnh tr\u1ea1ng khan hi\u1ebfm linh ki\u1ec7n k\u00e9o d\u00e0i.<\/span><\/p>\n

\"apple-1\"<\/picture><\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, ph\u1ea7n l\u1edbn c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t \u0111\u1ec1u g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec t\u0103ng tr\u01b0\u1edfng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba nh\u01b0 Huawei, Xiaomi, vivo hay Oppo ph\u1ea3i c\u00e2n \u0111\u1ed1i gi\u1eefa chi ph\u00ed s\u1ea3n xu\u1ea5t t\u0103ng v\u00e0 \u00e1p l\u1ef1c gi\u1eef gi\u00e1 b\u00e1n c\u1ea1nh tranh. Kh\u00f4ng \u00edt doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch xu\u1ea5t x\u01b0\u1edfng, th\u1eadm ch\u00ed tr\u00ec ho\u00e3n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/p>\n

Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi xu h\u01b0\u1edbng chung, <\/span>Apple<\/b> l\u1ea1i ghi nh\u1eadn k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c. Counterpoint cho bi\u1ebft l\u01b0\u1ee3ng iPhone xu\u1ea5t x\u01b0\u1edfng c\u1ee7a <\/span>Apple<\/b> t\u1ea1i Trung Qu\u1ed1c trong qu\u00fd ngh\u1ec9 l\u1ec5 cu\u1ed1i n\u0103m \u0111\u00e3 t\u0103ng t\u1edbi 28% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Con s\u1ed1 n\u00e0y gi\u00fap <\/span>Apple<\/b> v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng qu\u00fd IV v\u1edbi 22% th\u1ecb ph\u1ea7n, b\u1ecf xa nhi\u1ec1u \u0111\u1ed1i th\u1ee7 trong n\u01b0\u1edbc.<\/span><\/p>\n

iPhone 17 – \u0111\u1ed9ng l\u1ef1c then ch\u1ed1t cho s\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a Apple<\/b><\/h2>\n

S\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a <\/span>Apple<\/b> kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean, m\u00e0 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y tr\u1ef1c ti\u1ebfp b\u1edfi s\u1ee9c h\u00fat c\u1ee7a d\u00f2ng iPhone 17. Theo Counterpoint, iPhone 17 chi\u1ebfm kho\u1ea3ng 20% t\u1ed5ng l\u01b0\u1ee3ng iPhone xu\u1ea5t x\u01b0\u1edfng c\u1ee7a <\/span>Apple<\/b> t\u1ea1i Trung Qu\u1ed1c trong qu\u00fd IV\/2025. \u0110\u00e1ng ch\u00fa \u00fd, nhu c\u1ea7u t\u1eadp trung m\u1ea1nh v\u00e0o c\u00e1c phi\u00ean b\u1ea3n Pro, cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng Trung Qu\u1ed1c v\u1eabn s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p n\u1ebfu gi\u00e1 tr\u1ecb mang l\u1ea1i \u0111\u1ee7 thuy\u1ebft ph\u1ee5c.<\/span><\/p>\n

\"apple-3\"<\/picture><\/p>\n

Vi\u1ec7c <\/span>Apple<\/b> \u0111\u1ea9y nhanh ngu\u1ed3n cung v\u00e0o cu\u1ed1i n\u0103m c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. Trong khi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 b\u1ecb h\u1ea1n ch\u1ebf b\u1edfi linh ki\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 chip nh\u1edb, <\/span>Apple<\/b> \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ph\u1ed1i chu\u1ed7i cung \u1ee9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u01b0\u1ee3ng h\u00e0ng \u1ed5n \u0111\u1ecbnh trong giai \u0111o\u1ea1n mua s\u1eafm cao \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u00e3ng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nhu c\u1ea7u d\u1ecbp l\u1ec5, th\u1eddi \u0111i\u1ec3m v\u1ed1n c\u00f3 \u00fd ngh\u0129a s\u1ed1ng c\u00f2n v\u1edbi doanh s\u1ed1 smartphone.<\/span><\/p>\n

Tuy v\u1eady, kh\u00f4ng ph\u1ea3i m\u1ecdi s\u1ea3n ph\u1ea9m c\u1ee7a <\/span>Apple<\/b> \u0111\u1ec1u \u0111\u1ea1t k\u1ef3 v\u1ecdng. iPhone Air \u0111\u01b0\u1ee3c Counterpoint \u0111\u00e1nh gi\u00e1 l\u00e0 ngo\u1ea1i l\u1ec7 khi ch\u1ec9 chi\u1ebfm t\u1ef7 tr\u1ecdng r\u1ea5t nh\u1ecf trong t\u1ed5ng l\u01b0\u1ee3ng iPhone b\u00e1n ra t\u1ea1i Trung Qu\u1ed1c. Nguy\u00ean nh\u00e2n \u0111\u01b0\u1ee3c cho l\u00e0 do kh\u1edfi \u0111\u1ea7u ch\u1eadm h\u01a1n so v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c, c\u00f9ng nh\u1eefng \u0111\u00e1nh \u0111\u1ed5i v\u1ec1 t\u00ednh n\u0103ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf si\u00eau m\u1ecfng \u2013 y\u1ebfu t\u1ed1 ch\u01b0a th\u1ef1c s\u1ef1 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng Trung Qu\u1ed1c v\u1ed1n \u01b0u ti\u00ean hi\u1ec7u n\u0103ng v\u00e0 th\u1eddi l\u01b0\u1ee3ng pin.<\/span><\/p>\n

Cu\u1ed9c c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Trung Qu\u1ed1c<\/b><\/h2>\n

M\u1eb7c d\u00f9 gi\u00e0nh l\u1ea1i ng\u00f4i \u0111\u1ea7u trong qu\u00fd IV, <\/span>Apple<\/b> ch\u01b0a ph\u1ea3i l\u00e0 h\u00e3ng d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c x\u00e9t tr\u00ean c\u1ea3 n\u0103m 2025. Theo Counterpoint, Huawei m\u1edbi l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng \u0111\u1ea7u n\u0103m v\u1edbi 16,4% th\u1ecb ph\u1ea7n, nh\u1edd s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd sau giai \u0111o\u1ea1n kh\u00f3 kh\u0103n v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 l\u1edbn t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc. <\/span>Apple<\/b> v\u00e0 vivo theo s\u00e1t ph\u00eda sau v\u1edbi kho\u1ea3ng 16% th\u1ecb ph\u1ea7n m\u1ed7i h\u00e3ng, trong khi Xiaomi v\u00e0 Oppo \u0111\u1ea1t x\u1ea5p x\u1ec9 15%.<\/span><\/p>\n

\"apple-4\"<\/picture><\/p>\n

Kho\u1ea3ng c\u00e1ch th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c h\u00e3ng cho th\u1ea5y m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Trung Qu\u1ed1c li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7, \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o camera, pin v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 tung ra c\u00e1c m\u1eabu m\u00e1y c\u00f3 gi\u00e1 c\u1ea1nh tranh. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c <\/span>Apple<\/b> thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u00e0 th\u1eadm ch\u00ed v\u01b0\u1ee3t l\u00ean trong qu\u00fd IV \u0111\u01b0\u1ee3c xem l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra th\u00e1ch th\u1ee9c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng trong d\u00e0i h\u1ea1n.<\/span><\/p>\n

Gi\u1edbi ph\u00e2n t\u00edch nh\u1eadn \u0111\u1ecbnh, \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf t\u1ea1i Trung Qu\u1ed1c, <\/span>Apple<\/b> s\u1ebd c\u1ea7n ti\u1ebfp t\u1ee5c c\u00e2n b\u1eb1ng gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c cao c\u1ea5p h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 linh ho\u1ea1t h\u01a1n, nh\u1ea5t l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 b\u00e1n.<\/span><\/p>\n

V\u1ecb th\u1ebf c\u1ee7a Apple trong b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u<\/b><\/h2>\n

Kh\u00f4ng ch\u1ec9 t\u1ea1i Trung Qu\u1ed1c, <\/span>Apple<\/b> v\u1eabn duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u. Theo b\u00e1o c\u00e1o Worldwide Quarterly Mobile Phone Tracker c\u1ee7a IDC, t\u1ed5ng l\u01b0\u1ee3ng smartphone xu\u1ea5t x\u01b0\u1edfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi n\u0103m 2025 \u0111\u1ea1t 1,26 t\u1ef7 chi\u1ebfc, t\u0103ng 1,9% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/span><\/p>\n

Trong b\u1ee9c tranh \u0111\u00f3, <\/span>Apple<\/b> l\u00e0 nh\u00e0 cung c\u1ea5p l\u1edbn nh\u1ea5t v\u1edbi 247,8 tri\u1ec7u chi\u1ebfc iPhone \u0111\u01b0\u1ee3c xu\u1ea5t x\u01b0\u1edfng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 19,7% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u. Doanh s\u1ed1 c\u1ee7a <\/span>Apple<\/b> t\u0103ng 6,3% so v\u1edbi n\u0103m 2024, v\u01b0\u1ee3t qua Samsung – h\u00e3ng \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 241,2 tri\u1ec7u chi\u1ebfc v\u00e0 19,1% th\u1ecb ph\u1ea7n. Xiaomi x\u1ebfp th\u1ee9 ba v\u1edbi 165,3 tri\u1ec7u chi\u1ebfc, chi\u1ebfm 13,1% th\u1ecb ph\u1ea7n nh\u01b0ng ghi nh\u1eadn m\u1ee9c s\u1ee5t gi\u1ea3m nh\u1eb9 so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/span><\/p>\n

\"apple-2\"<\/picture><\/p>\n

Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ec7 sinh th\u00e1i c\u1ee7a <\/span>Apple<\/b> v\u1eabn l\u00e0 l\u1ee3i th\u1ebf l\u1edbn, ngay c\u1ea3 trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u t\u0103ng tr\u01b0\u1edfng ch\u1eadm. Vi\u1ec7c gi\u00e0nh l\u1ea1i v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u t\u1ea1i Trung Qu\u1ed1c trong qu\u00fd IV\/2025 kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a v\u1ec1 doanh s\u1ed1, m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh <\/span>Apple<\/b> t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c, n\u01a1i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p smartphone to\u00e0n c\u1ea7u.<\/span><\/p>\n

Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc, gi\u1edbi quan s\u00e1t cho r\u1eb1ng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a <\/span>Apple<\/b> s\u1ebd n\u1eb1m \u1edf vi\u1ec7c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t ng\u00e0y c\u00e0ng cao. Tuy nhi\u00ean, v\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 th\u1ec3 hi\u1ec7n trong qu\u00fd IV\/2025, <\/span>Apple<\/b> \u0111ang cho th\u1ea5y h\u1ecd v\u1eabn \u0111\u1ee7 kh\u1ea3 n\u0103ng xoay chuy\u1ec3n c\u1ee5c di\u1ec7n, ngay c\u1ea3 t\u1ea1i th\u1ecb tr\u01b0\u1eddng kh\u00f3 t\u00ednh nh\u01b0 Trung Qu\u1ed1c.<\/span><\/p>\n

T\u1ea1m k\u1ebft<\/strong><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft th\u00f4ng tin Apple gi\u00e0nh l\u1ea1i v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh Trung Qu\u1ed1c. H\u00e3y theo d\u00f5i trang tin t\u1ee9c\u00a0Ho\u00e0ng H\u00e0 Mobile<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t nh\u00e9. V\u00e0 \u0111\u1eebng qu\u00ean truy c\u1eadp k\u00eanh YouTube\u00a0Ho\u00e0ng H\u00e0 Channel<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt nhi\u1ec1u h\u01a1n nh\u1eefng tin t\u1ee9c c\u00f4ng ngh\u1ec7 n\u00f3ng h\u1ed5i.<\/p>\n

Theo macrumors<\/em><\/p>\n

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