{"id":385899,"date":"2024-09-15T11:34:18","date_gmt":"2024-09-15T04:34:18","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=385899"},"modified":"2024-09-16T16:53:17","modified_gmt":"2024-09-16T09:53:17","slug":"pob-la-gi","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/pob-la-gi\/","title":{"rendered":"POB l\u00e0 g\u00ec? \u00dd ngh\u0129a c\u1ee7a POB trong nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 \u0111\u1ed1i v\u1edbi K-Pop"},"content":{"rendered":"

POB<\/b> l\u00e0 m\u1ed9t c\u1ee5m vi\u1ebft t\u1eaft v\u1edbi nhi\u1ec1u \u00fd ngh\u0129a kh\u00e1c nhau t\u01b0\u01a1ng \u1ee9ng trong nh\u1eefng ng\u00e0nh ngh\u1ec1 v\u00e0 l\u0129nh v\u1ef1c kh\u00e1c nhau. Tuy nhi\u00ean, trong n\u1ed9i dung b\u00e0i n\u00e0y, b\u00ean c\u1ea1nh t\u00ecm hi\u1ec3u kh\u00e1i qu\u00e1t \u00fd ngh\u0129a c\u1ee7a c\u1ee5m t\u1eeb n\u00e0y trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o th\u1ebf gi\u1edbi c\u1ee7a <\/span>POB l\u00e0 g\u00ec<\/b> trong ng\u00e0nh c\u00f4ng nghi\u1ec7p K-Pop v\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang l\u1ea1i quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n \u0111\u1ebfn v\u1eady. \u0110\u1ed3ng th\u1eddi, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u1ee5m t\u1eeb n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o c\u00f9ng v\u1edbi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a K-Pop, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ea7n t\u01b0\u1ee3ng n\u00e0y.<\/span><\/p>\n

\u00dd ngh\u0129a c\u1ee7a POB trong nhi\u1ec1u l\u0129nh v\u1ef1c?<\/b><\/h2>\n

Trong kinh doanh, POB \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u0111i\u1ec3m mua h\u00e0ng – Point of Purchase. Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u00e0ng h\u1ea3i, n\u00f3 l\u1ea1i mang m\u1ed9t ngh\u0129a kh\u00e1c l\u00e0 nh\u00e2n s\u1ef1 tr\u00ean t\u00e0u – Personnel on Board. Hay Point of Baking l\u1ea1i c\u00f3 ngh\u0129a kh\u00e1c l\u00e0 \u0111i\u1ec3m ng\u00e2n h\u00e0ng\u2026<\/span><\/p>\n

\"\u00dd<\/picture><\/p>\n

V\u00e0 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ea7n t\u01b0\u1ee3ng, <\/span>Pre-Order Benefit<\/b> (Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc)<\/b> hay POB l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u1ed9c quy\u1ec1n d\u00e0nh cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc album ho\u1eb7c c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c. Nh\u1eefng \u0111\u1eb7c quy\u1ec1n phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a v\u0103n h\u00f3a K-Pop, v\u1eeba l\u00e0 ph\u1ea7n th\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 s\u1edbm v\u1eeba l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty qu\u1ea3n l\u00fd th\u1ea7n t\u01b0\u1ee3ng th\u00fac \u0111\u1ea9y doanh s\u1ed1. <\/span><\/p>\n

L\u1ee3i \u00edch khi \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc c\u00e1c album K-Pop – POB l\u00e0 g\u00ec?<\/b><\/h2>\n

Khi b\u1ea1n \u0111\u1eb7t tr\u01b0\u1edbc m\u1ed9t album K-Pop, b\u1ea1n kh\u00f4ng ch\u1ec9 mua nh\u1ea1c; b\u1ea1n \u0111ang mua m\u1ed9t ph\u1ea7n th\u1ebf gi\u1edbi c\u1ee7a ngh\u1ec7 s\u0129 m\u00e0 m\u00ecnh th\u1ea7n t\u01b0\u1ee3ng. Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i h\u01a1n v\u1edbi th\u1ea7n t\u01b0\u1ee3ng y\u00eau th\u00edch c\u1ee7a h\u1ecd, mang \u0111\u1ebfn cho h\u1ecd \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3.<\/span><\/p>\n

Nh\u01b0ng ch\u00ednh x\u00e1c th\u00ec nh\u1eefng quy\u1ec1n l\u1ee3i n\u00e0y tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n

Th\u1ebb \u1ea3nh – Photocards<\/b><\/h3>\n

Th\u1ebb \u1ea3nh c\u00f3 l\u1ebd l\u00e0 lo\u1ea1i th\u1ebb POB mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nhi\u1ec1u nh\u1ea5t. Nh\u1eefng t\u1ea5m th\u1ebb nh\u1ecf, c\u00f3 k\u00edch th\u01b0\u1edbc b\u1eb1ng v\u1eeba v\u1eb7n \u0111\u1ec3 b\u1ecf v\u00e0o v\u00ed n\u00e0y c\u00f3 h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c th\u1ea7n t\u01b0\u1ee3ng, th\u01b0\u1eddng \u1edf nhi\u1ec1u t\u01b0 th\u1ebf, bi\u1ec3u c\u1ea3m ho\u1eb7c trang ph\u1ee5c kh\u00e1c nhau. M\u1ed9t s\u1ed1 th\u1ebb \u1ea3nh ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c giai \u0111o\u1ea1n \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc c\u1ee5 th\u1ec3, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh \u0111\u1ed3 s\u01b0u t\u1ea7m hi\u1ebfm. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u1eddng trao \u0111\u1ed5i ho\u1eb7c b\u00e1n th\u1ebb \u1ea3nh \u0111\u1ec3 ho\u00e0n thi\u1ec7n b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a m\u00ecnh, v\u1edbi m\u1ed9t s\u1ed1 th\u1ebb hi\u1ebfm c\u00f3 gi\u00e1 cao tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ea1i.<\/span><\/p>\n

\"Th\u1ebb<\/picture><\/p>\n

\u00c1p ph\u00edch – Posters POB l\u00e0 g\u00ec?<\/b><\/h3>\n

M\u1ed9t Pre-Order Benefit ph\u1ed5 bi\u1ebfn kh\u00e1c l\u00e0 \u00e1p ph\u00edch c\u00f3 h\u00ecnh \u1ea3nh nh\u00f3m ho\u1eb7c th\u00e0nh vi\u00ean c\u1ee5 th\u1ec3. Nh\u1eefng \u00e1p ph\u00edch n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ea5p l\u1ea1i v\u00e0 ch\u00e8n v\u00e0o album, nh\u01b0ng m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng s\u1ebd th\u01b0\u1eddng cu\u1ed9n c\u00e1c \u00e1p ph\u00edch n\u00e0y trong \u1ed1ng \u0111\u1ec3 tr\u00e1nh b\u1ecb nh\u0103n. \u00c1p ph\u00edch c\u00f3 th\u1ec3 kh\u00e1c nhau v\u1ec1 k\u00edch th\u01b0\u1edbc v\u00e0 thi\u1ebft k\u1ebf, th\u01b0\u1eddng c\u00f3 t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt \u0111\u1ed9c quy\u1ec1n ho\u1eb7c h\u00ecnh \u1ea3nh kh\u00f4ng c\u00f3 \u1edf n\u01a1i kh\u00e1c.<\/span><\/p>\n

B\u01b0u thi\u1ebfp – Postcards v\u00e0 \u1ea3nh Polaroid<\/b><\/h3>\n

B\u01b0u thi\u1ebfp v\u00e0 Polaroid l\u00e0 nh\u1eefng POB ph\u1ed5 bi\u1ebfn kh\u00e1c. Gi\u1ed1ng nh\u01b0 photocard, ch\u00fang c\u00f3 h\u00ecnh \u1ea3nh c\u1ee7a th\u1ea7n t\u01b0\u1ee3ng nh\u01b0ng c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn h\u01a1n. Polaroid \u0111\u1eb7c bi\u1ec7t h\u01a1n v\u00ec ch\u00fang kh\u00e1 gi\u1ed1ng v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a \u1ea3nh ch\u1ee5p l\u1ea5y ngay th\u1ef1c t\u1ebf, \u0111\u00f4i khi th\u1eadm ch\u00ed c\u00f2n bao g\u1ed3m c\u1ea3 ghi ch\u00fa vi\u1ebft tay ho\u1eb7c h\u00ecnh v\u1ebd ngu\u1ec7ch ngo\u1ea1c t\u1eeb ch\u00ednh th\u1ea7n t\u01b0\u1ee3ng.<\/span><\/p>\n

\"B\u01b0u<\/picture><\/p>\n

C\u00f3 bao nhi\u00eau lo\u1ea1i POB?<\/b><\/h2>\n

T\u00f9y thu\u1ed9c v\u00e0o ngh\u1ec7 s\u0129 th\u1ea7n t\u01b0\u1ee3ng, ch\u1ee7 \u0111\u1ec1 album v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u lo\u1ea1i Pre-Order Benefit kh\u00e1c nhau. V\u1eady c\u00e1c POB l\u00e0 g\u00ec? Sau \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch v\u1ec1 c\u00e1c lo\u1ea1i kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u01b0\u1eddng th\u1ea5y:<\/span><\/p>\n

Pre-Order Benefit d\u00e0<\/strong>nh ri\u00eang cho c\u1eeda h\u00e0ng (Shop-Specific POBs)<\/b><\/h3>\n

C\u00e1c c\u1eeda h\u00e0ng ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau c\u00f3 th\u1ec3 cung c\u1ea5p Pre-Order Benefit \u0111\u1ed9c quy\u1ec1n m\u00e0 kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t th\u1ebb \u1ea3nh c\u1ee5 th\u1ec3, trong khi m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t \u00e1p ph\u00edch \u0111\u1ed9c quy\u1ec1n. \u0110i\u1ec1u n\u00e0y khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua nhi\u1ec1u b\u1ea3n sao c\u1ee7a c\u00f9ng m\u1ed9t album t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp t\u1ea5t c\u1ea3 c\u00e1c POB.<\/span><\/p>\n

\"POB<\/picture><\/p>\n

Pre-Order Benefit k\u00fd t\u1eb7ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 (Fansign POBs)<\/b><\/h3>\n

S\u1ef1 ki\u1ec7n Fansign l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n l\u1edbn trong th\u1ebf gi\u1edbi K-Pop. \u0110\u1ec3 \u0111\u01b0\u1ee3c v\u00e0o, ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u1eddng ph\u1ea3i mua nhi\u1ec1u b\u1ea3n sao c\u1ee7a m\u1ed9t album \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c ch\u1ecdn. \u0110\u1ec3 khuy\u1ebfn kh\u00edch, nh\u1eefng album n\u00e0y th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u00e1c POB \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 Fansign. Nh\u1eefng th\u1ee9 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a nh\u01b0 \u00e1p ph\u00edch c\u00f3 ch\u1eef k\u00fd ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 \u1ea3nh Polaroid ch\u1ee5p ri\u00eang v\u1edbi th\u1ea7n t\u01b0\u1ee3ng.<\/span><\/p>\n

Pre-Order Benefit s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 (Event-Specific POBs)<\/b><\/h3>\n

\u0110\u00f4i khi, POB \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ec7c ra m\u1eaft album, bu\u1ed5i h\u00f2a nh\u1ea1c ho\u1eb7c h\u1ecdp m\u1eb7t ng\u01b0\u1eddi h\u00e2m m\u1ed9. Nh\u1eefng \u0111\u1eb7c quy\u1ec1n n\u00e0y th\u01b0\u1eddng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf v\u00e0 ch\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 s\u1ef1 ki\u1ec7n, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean c\u1ef1c k\u1ef3 hi\u1ebfm v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb.<\/span><\/p>\n

Pre-Order Benefit ng\u1eabu nhi\u00ean (Randomized POBs)<\/b><\/h3>\n

M\u1ed9t s\u1ed1 album s\u1ebd c\u00f3 POB ng\u1eabu nhi\u00ean, ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t trong s\u1ed1 nhi\u1ec1u m\u1eb7t h\u00e0ng c\u00f3 th\u1ec3 c\u00f3. \u0110i\u1ec1u n\u00e0y t\u1ea1o th\u00eam y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd v\u00e0 ph\u1ea5n kh\u00edch nh\u01b0ng c\u0169ng th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua nhi\u1ec1u b\u1ea3n sao v\u1edbi hy v\u1ecdng thu th\u1eadp \u0111\u01b0\u1ee3c m\u1ecdi bi\u1ebfn th\u1ec3.<\/span><\/p>\n

\"POB<\/picture><\/p>\n

C\u00e1ch \u0111\u1ec3 bi\u1ebft Album c\u00f3 POB l\u00e0 g\u00ec?<\/b><\/h2>\n

V\u1edbi r\u1ea5t nhi\u1ec1u lo\u1ea1i POB kh\u00e1c nhau, c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 \u0111\u1ec3 bi\u1ebft album b\u1ea1n mua c\u00f3 \u0111i k\u00e8m v\u1edbi m\u1ed9t lo\u1ea1i \u0111\u1eb7c quy\u1ec1n \u0111\u1eb7t tr\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh m\u00e0 b\u1ea1n mu\u1ed1n c\u00f3 hay kh\u00f4ng. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o gi\u00fap b\u1ea1n t\u00ecm ra:<\/span><\/p>\n

Ki\u1ec3m tra M\u00f4 t\u1ea3 S\u1ea3n ph\u1ea9m<\/b><\/h3>\n

Khi mua album, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ef1c tuy\u1ebfn, h\u00e3y lu\u00f4n ki\u1ec3m tra m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1ebd li\u1ec7t k\u00ea xem album c\u00f3 k\u00e8m theo Pre-Order Benefit kh\u00f4ng v\u00e0 nh\u1eefng \u0111\u1eb7c quy\u1ec1n \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 g\u00ec. M\u1ed9t s\u1ed1 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng, v\u00ec v\u1eady b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec mong \u0111\u1ee3i. \u0110i\u1ec1u n\u00e0y s\u1ebd kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i nh\u00e0 b\u00e1n l\u1ebb.<\/span><\/p>\n

\"\"<\/picture><\/p>\n

Theo d\u00f5i c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh th\u1ee9c c\u1ee7a c\u00f4ng ty qu\u1ea3n l\u00fd ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb<\/b><\/h3>\n

C\u00e1c c\u00f4ng ty v\u00e0 nh\u00e0 b\u00e1n l\u1ebb K-Pop th\u01b0\u1eddng c\u00f4ng b\u1ed1 POB tr\u00ean c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh th\u1ee9c c\u1ee7a h\u1ecd. Theo d\u00f5i c\u00e1c t\u00e0i kho\u1ea3n n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh s\u1eafp t\u1edbi v\u00e0 c\u00e1c POB \u0111i k\u00e8m.<\/span><\/p>\n

Tham gia c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1ec3 t\u00ecm hi\u1ec3u<\/b><\/h3>\n

C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 K-Pop c\u1ef1c k\u1ef3 n\u0103ng \u0111\u1ed9ng v\u00e0 gi\u00e0u th\u00f4ng tin. Tham gia di\u1ec5n \u0111\u00e0n ng\u01b0\u1eddi h\u00e2m m\u1ed9 ho\u1eb7c theo d\u00f5i t\u00e0i kho\u1ea3n ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin n\u1ed9i b\u1ed9 POB l\u00e0 g\u00ec, c\u00e1c \u0111\u1eb7c quy\u1ec1n s\u1eafp t\u1edbi v\u00e0 n\u01a1i t\u00ecm th\u1ea5y ch\u00fang.<\/span><\/p>\n

\"Tham<\/picture><\/p>\n

T\u00ecm ki\u1ebfm trang web Pre-Order<\/b><\/h3>\n

H\u1ea7u h\u1ebft c\u00e1c Pre-Order Benefit ch\u1ec9 c\u00f3 trong m\u1ed9t s\u1ed1 khung th\u1eddi gian \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c nh\u1eadn POB, h\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u1eb7t h\u00e0ng ngay khi album c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc. Ch\u1edd \u0111\u1ee3i qu\u00e1 l\u00e2u c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u1ed9c quy\u1ec1n n\u00e0y.<\/span><\/p>\n

Pre-Order Benefit <\/strong>\u0111\u1ed9c quy\u1ec1n c\u1ee7a Shop v\u00e0 POB Fansign l\u00e0 g\u00ec?<\/b><\/h2>\n

Khi t\u00ecm hi\u1ec3u <\/span>POB l\u00e0 g\u00ec<\/b>, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c\u00a0POB \u0111\u1ed9c quy\u1ec1n t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 POB fansign l\u00e0 hai trong s\u1ed1 nh\u1eefng lo\u1ea1i quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c mong mu\u1ed1n nh\u1ea5t, m\u1ed7i lo\u1ea1i \u0111\u1ec1u cung c\u1ea5p nh\u1eefng \u0111\u1eb7c quy\u1ec1n \u0111\u1ed9c \u0111\u00e1o khi\u1ebfn ng\u01b0\u1eddi h\u00e2m m\u1ed9 r\u1ea5t mong \u0111\u1ee3i.<\/span><\/p>\n

Pre-Order Benefit <\/strong>\u0111\u1ed9c quy\u1ec1n c\u1ee7a Shop – Shop-exclusive POBs<\/b><\/h3>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, c\u00e1c POB \u0111\u1ed9c quy\u1ec1n c\u1ee7a c\u1eeda h\u00e0ng ch\u1ec9 c\u00f3 s\u1eb5n th\u00f4ng qua c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ee5 th\u1ec3. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u nh\u01b0 Yes24, Ktown4u ho\u1eb7c Aladin. T\u00ednh \u0111\u1ed9c quy\u1ec1n c\u1ee7a c\u00e1c POB n\u00e0y th\u01b0\u1eddng th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua album t\u1eeb nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 thu th\u1eadp t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c nhau.<\/span><\/p>\n

\"POB<\/picture><\/p>\n

V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t b\u1ed9 th\u1ebb \u1ea3nh \u0111\u1ed9c quy\u1ec1n m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c. Nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 mu\u1ed1n s\u01b0u t\u1ea7m m\u1ecdi phi\u00ean b\u1ea3n th\u01b0\u1eddng s\u1ebd mua t\u1eeb nhi\u1ec1u c\u1eeda h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 ho\u00e0n thi\u1ec7n b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a h\u1ecd. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb m\u00e0 c\u00f2n t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0 c\u1ea1nh tranh gi\u1eefa nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9.<\/span><\/p>\n

POB Fansign\u00a0<\/b><\/h3>\n

S\u1ef1 ki\u1ec7n fansign l\u00e0 c\u01a1 h\u1ed9i c\u00f3 m\u1ed9t kh\u00f4ng hai \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u00e2m m\u1ed9, mang \u0111\u1ebfn cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c g\u1eb7p tr\u1ef1c ti\u1ebfp th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh. \u0110\u1ec3 tham gia s\u1ef1 ki\u1ec7n fansign, ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u1eddng ph\u1ea3i mua nhi\u1ec1u b\u1ea3n sao c\u1ee7a m\u1ed9t album, th\u01b0\u1eddng l\u00e0 t\u1eeb m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb c\u1ee5 th\u1ec3 ho\u1eb7c trong m\u1ed9t khung th\u1eddi gian c\u1ee5 th\u1ec3. \u0110\u1ed5i l\u1ea1i, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c POB \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi tham gia fansign.<\/span><\/p>\n

\"POB<\/picture><\/p>\n

Nh\u1eefng POB n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a nh\u01b0 \u00e1p ph\u00edch c\u00f3 ch\u1eef k\u00fd, album c\u00f3 l\u1eddi nh\u1eafn vi\u1ebft tay t\u1eeb th\u1ea7n t\u01b0\u1ee3ng ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 \u1ea3nh Polaroid ch\u1ee5p trong s\u1ef1 ki\u1ec7n. V\u00ec nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y r\u1ea5t ri\u00eang t\u01b0 v\u00e0 c\u00f3 gi\u1edbi h\u1ea1n n\u00ean ch\u00fang c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 ch\u00e9n th\u00e1nh trong c\u1ed9ng \u0111\u1ed3ng s\u01b0u t\u1ea7m K-Pop.<\/span><\/p>\n

L\u00fd do c\u00e1c c\u00f4ng ty qu\u1ea3n l\u00fd K-Pop cung c\u1ea5p quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc POB l\u00e0 g\u00ec?<\/b><\/h2>\n

K-Pop l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng v\u0103n h\u00f3a to\u00e0n c\u1ea7u v\u00e0 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y th\u00fac \u0111\u1ea9y c\u00e1c c\u00f4ng ty qu\u1ea3n l\u00fd li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 h\u1ecd \u0111\u00e3 \u00e1p d\u1ee5ng l\u00e0 cung c\u1ea5p Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc (Pre-Order Benefit).<\/span><\/p>\n

Nh\u01b0ng ch\u00ednh x\u00e1c th\u00ec \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y c\u00e1c c\u00f4ng ty K-Pop cung c\u1ea5p nh\u1eefng \u0111\u1eb7c quy\u1ec1n \u0111\u1ed9c quy\u1ec1n n\u00e0y? C\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng l\u00fd do \u0111a chi\u1ec1u t\u1ea1i sao POB l\u1ea1i ph\u1ed5 bi\u1ebfn trong ng\u00e0nh c\u00f4ng nghi\u1ec7p K-Pop v\u00e0 c\u00e1ch ch\u00fang mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9.<\/span><\/p>\n

Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1edbm<\/b><\/h3>\n

M\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh khi\u1ebfn c\u00e1c c\u00f4ng ty K-Pop cung c\u1ea5p Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc l\u00e0 \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n s\u1edbm c\u1ee7a album m\u1edbi. Th\u1ecb tr\u01b0\u1eddng K-Pop c\u00f3 t\u00ednh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t album th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng doanh s\u1ed1 b\u00e1n trong tu\u1ea7n \u0111\u1ea7u ti\u00ean. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng POB nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua album trong th\u1eddi gian \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n ban \u0111\u1ea7u m\u00e0 c\u00f2n gi\u00fap album c\u00f3 m\u00e0n ra m\u1eaft \u1ea5n t\u01b0\u1ee3ng tr\u00ean nhi\u1ec1u b\u1ea3ng x\u1ebfp h\u1ea1ng, c\u1ea3 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/span><\/p>\n

\"Th\u00fac<\/picture><\/p>\n

B\u1eb1ng c\u00e1ch t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch xung quanh th\u1eddi gian \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 \u0111\u00e1ng k\u1ec3 ngay t\u1eeb \u0111\u1ea7u. S\u1ef1 gia t\u0103ng doanh s\u1ed1 ban \u0111\u1ea7u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi v\u1ecb tr\u00ed tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng chung c\u1ee7a album.<\/span><\/p>\n

T\u1ea1o s\u1ef1 ph\u1ea5n kh\u00edch v\u00e0 mong \u0111\u1ee3i cho ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/b><\/h3>\n

T\u1eeb kh\u00e1i ni\u1ec7m POB l\u00e0 g\u00ec, b\u1ea1n \u0111\u00e3 bi\u1ebft Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o n\u00ean s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u v\u00e0 ph\u1ea5n kh\u00edch xung quanh m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh m\u1edbi. Khi c\u00e1c c\u00f4ng ty c\u00f4ng b\u1ed1 c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1ed9c quy\u1ec1n nh\u01b0 th\u1ebb \u1ea3nh, \u00e1p ph\u00edch ho\u1eb7c s\u00e1ch \u1ea3nh phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, h\u1ecd t\u1ea1o ra ti\u1ebfng vang trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9. S\u1ef1 ph\u1ea5n kh\u00edch n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 mong \u0111\u1ee3i ng\u00e0y ph\u00e1t h\u00e0nh album t\u0103ng l\u00ean v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 tham gia s\u00e2u h\u01a1n v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/span><\/p>\n

Vi\u1ec7c ti\u1ebft l\u1ed9 c\u00e1c Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u00e1c \u0111o\u1ea1n gi\u1edbi thi\u1ec7u v\u00e0 \u0111o\u1ea1n gi\u1edbi thi\u1ec7u ng\u1eafn, gi\u00fap duy tr\u00ec s\u1ef1 quan t\u00e2m trong su\u1ed1t th\u1eddi gian \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi h\u00e2m m\u1ed9 tham gia m\u00e0 c\u00f2n khu\u1ebfch \u0111\u1ea1i chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 cho album.<\/span><\/p>\n

\"T\u1ea1o<\/picture><\/p>\n

T<\/span>\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/b><\/h3>\n

Vi\u1ec7c cung c\u1ea5p POB c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty K-Pop t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc album th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ef1c k\u1ef3 y\u00eau th\u00edch ngh\u1ec7 s\u0129 v\u00e0 r\u1ea5t h\u00e0o h\u1ee9ng v\u1edbi c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1ed9c quy\u1ec1n. B\u1eb1ng c\u00e1ch cung c\u1ea5p Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc, c\u00e1c c\u00f4ng ty th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 nhi\u1ec7t th\u00e0nh c\u1ee7a h\u1ecd, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c coi tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c tham gia v\u00e0o h\u00e0nh tr\u00ecnh c\u1ee7a ngh\u1ec7 s\u0129.<\/span><\/p>\n

C\u1ea3m gi\u00e1c k\u1ebft n\u1ed1i n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 t\u0103ng l\u00ean, v\u00ec nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p v\u00ec s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c mua album v\u00e0 tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n. V\u1ec1 l\u00e2u d\u00e0i, l\u00f2ng trung th\u00e0nh n\u00e0y c\u00f3 th\u1ec3 chuy\u1ec3n th\u00e0nh th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng cho ngh\u1ec7 s\u0129 v\u00e0 c\u00f4ng ty qu\u1ea3n l\u00fd.<\/span><\/p>\n

Khuy\u1ebfn kh\u00edch mua nhi\u1ec1u s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

M\u1ed9t l\u00fd do ch\u00ednh kh\u00e1c khi\u1ebfn c\u00e1c c\u00f4ng ty cung c\u1ea5p POB l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua nhi\u1ec1u l\u1ea7n. Nhi\u1ec1u Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i ng\u1eabu nhi\u00ean, ngh\u0129a l\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c nhau v\u1edbi m\u1ed7i album h\u1ecd mua. S\u1ef1 ng\u1eabu nhi\u00ean n\u00e0y t\u1ea1o ra c\u1ea3m gi\u00e1c ph\u1ea5n kh\u00edch v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua nhi\u1ec1u b\u1ea3n sao \u0111\u1ec3 thu th\u1eadp t\u1ea5t c\u1ea3 c\u00e1c POB c\u00f3 s\u1eb5n.<\/span><\/p>\n

\"Khuy\u1ebfn<\/picture><\/p>\n

V\u00ed d\u1ee5, m\u1ed9t album m\u1edbi c\u00f3 th\u1ec3 \u0111i k\u00e8m m\u1ed9t b\u1ed9 th\u1ebb \u1ea3nh, trong \u0111\u00f3 m\u1ed7i th\u1ebb c\u00f3 m\u1ed9t th\u00e0nh vi\u00ean kh\u00e1c nhau c\u1ee7a nh\u00f3m. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 mu\u1ed1n ho\u00e0n th\u00e0nh b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a m\u00ecnh th\u01b0\u1eddng s\u1ebd mua nhi\u1ec1u album \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c th\u1ebb kh\u00e1c nhau. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 c\u00f2n t\u0103ng s\u1ed1 l\u01b0\u1ee3ng album b\u00e1n \u0111\u01b0\u1ee3c tr\u00ean m\u1ed7i ng\u01b0\u1eddi h\u00e2m m\u1ed9.<\/span><\/p>\n

T\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n l\u1ebb v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c<\/b><\/h3>\n

POB c\u0169ng \u0111\u00f3ng vai tr\u00f2 th\u00fac \u0111\u1ea9y doanh s\u1ed1 cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ee5 th\u1ec3. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u c\u1eeda h\u00e0ng v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau \u0111\u1ec3 cung c\u1ea5p c\u00e1c Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc \u0111\u1ed9c quy\u1ec1n ch\u1ec9 c\u00f3 tr\u00ean c\u00e1c k\u00eanh \u0111\u00f3. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra t\u00ecnh hu\u1ed1ng \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i: c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb doanh s\u1ed1 t\u0103ng l\u00ean do c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1ed9c quy\u1ec1n th\u00fac \u0111\u1ea9y, trong khi c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0y \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u00e1c POB \u0111\u1ed9c quy\u1ec1n c\u1ee7a c\u1eeda h\u00e0ng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, mang l\u1ea1i c\u00e1c \u0111i\u1ec1u kho\u1ea3n thu\u1eadn l\u1ee3i h\u01a1n v\u00e0 c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 t\u1ed1t h\u01a1n cho c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

\"T\u0103ng<\/picture><\/p>\n

T\u1ea1o ra s\u1ef1 khan hi\u1ebfm v\u00e0 gi\u00e1 tr\u1ecb<\/b><\/h3>\n

Nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft POB l\u00e0 g\u00ec, s\u1ef1 khan hi\u1ebfm l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong ti\u1ebfp th\u1ecb v\u00e0 Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o v\u1ec1 c\u00e1ch c\u00e1c c\u00f4ng ty K-Pop s\u1eed d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf cho h\u1ecd. B\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c m\u1eb7t h\u00e0ng phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, c\u00e1c c\u00f4ng ty t\u1ea1o ra c\u1ea3m gi\u00e1c \u0111\u1ed9c quy\u1ec1n v\u00e0 gi\u00e1 tr\u1ecb xung quanh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ed1 g\u1eafng b\u1ea3o v\u1ec7 nh\u1eefng m\u1eb7t h\u00e0ng hi\u1ebfm n\u00e0y s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u00e0 th\u00e0nh t\u1ef1u, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng h\u01a1n n\u1eefa m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi ngh\u1ec7 s\u0129.<\/span><\/p>\n

S\u1ef1 khan hi\u1ebfm c\u1ee7a POB c\u0169ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c c\u1ee7a album. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u01b0u ti\u00ean mua album n\u1ebfu h\u1ecd bi\u1ebft n\u00f3 \u0111i k\u00e8m v\u1edbi th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ed9c quy\u1ec1n m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 c\u00f3 \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c.<\/span><\/p>\n

Th\u00fac \u0111\u1ea9y s\u1ef1 ch\u00fa \u00fd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh m\u1edbi. POB t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ti\u1ebfng vang tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Twitter, Instagram v\u00e0 TikTok. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u1eddng chia s\u1ebb s\u1ef1 ph\u1ea5n kh\u00edch c\u1ee7a h\u1ecd v\u1ec1 vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c Quy\u1ec1n l\u1ee3i \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc, \u0111\u0103ng \u1ea3nh m\u1edf h\u1ed9p v\u00e0 trao \u0111\u1ed5i c\u00e1c m\u1eb7t h\u00e0ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u01b0u t\u1eadp kh\u00e1c. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o n\u00e0y gi\u00fap khu\u1ebfch \u0111\u1ea1i ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a album v\u00e0 thu h\u00fat ng\u01b0\u1eddi h\u00e2m m\u1ed9 m\u1edbi.<\/span><\/p>\n

\"Th\u00fac<\/picture><\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 khai th\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 album v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd h\u01a1n n\u1eefa. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 nhi\u1ec7t t\u00ecnh c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng ti\u1ebfp th\u1ecb lan truy\u1ec1n gi\u00fap m\u1edf r\u1ed9ng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1 c\u1ee7a h\u1ecd.<\/span><\/p>\n

Khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/b><\/h3>\n

M\u1ee5c \u0111\u00edch c\u1ee7a POB l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1. V\u00ed d\u1ee5, ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua nhi\u1ec1u album c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tham gia c\u00e1c cu\u1ed9c thi ho\u1eb7c c\u00f3 c\u01a1 h\u1ed9i tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c bu\u1ed5i fansign ho\u1eb7c c\u00e1c bu\u1ed5i h\u1ecfi \u0111\u00e1p tr\u1ef1c ti\u1ebfp v\u1edbi th\u1ea7n t\u01b0\u1ee3ng. Lo\u1ea1i t\u01b0\u01a1ng t\u00e1c n\u00e0y t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1eafm ch\u00ecm h\u01a1n cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 c\u1ee7ng c\u1ed1 s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac c\u1ee7a h\u1ecd v\u00e0o ngh\u1ec7 s\u0129.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p POB v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y tinh th\u1ea7n c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1ef1 ph\u1ea5n kh\u00edch gi\u1eefa nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 li\u00ean quan nhi\u1ec1u h\u01a1n \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a ngh\u1ec7 s\u0129.<\/span><\/p>\n

\"Khuy\u1ebfn<\/picture><\/p>\n

T\u1ed1i \u0111a h\u00f3a doanh thu<\/b><\/h3>\n

Cu\u1ed1i c\u00f9ng, POB l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu. B\u1eb1ng c\u00e1ch t\u1ea1o ra nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ng\u01b0\u1eddi h\u00e2m m\u1ed9 mua album v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn chung. Doanh thu b\u1ed5 sung t\u1eeb c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc v\u00e0 nhi\u1ec1u l\u1ea7n mua c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ef1 \u00e1n t\u01b0\u01a1ng lai c\u1ee7a ngh\u1ec7 s\u0129, bao g\u1ed3m nh\u1ea1c m\u1edbi, c\u00e1c chuy\u1ebfn l\u01b0u di\u1ec5n v\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1.<\/span><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

Khi \u0111\u00e3 hi\u1ec3u <\/span>POB l\u00e0 g\u00ec<\/b>, b\u1ea1n s\u1ebd nh\u1eadn ra c\u00e1c c\u00f4ng ty qu\u1ea3n l\u00fd c\u1ea7n thi\u1ebft k\u1ebf c\u1ea9n th\u1eadn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c POB c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1i \u0111a h\u00f3a doanh thu trong khi v\u1eabn mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi h\u00e2m m\u1ed9. S\u1ef1 c\u00e2n b\u1eb1ng n\u00e0y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec m\u1ed9t m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p K-Pop c\u1ea1nh tranh.<\/span><\/p>\n

Xem th\u00eam:<\/strong><\/p>\n