{"id":379903,"date":"2024-08-22T08:24:14","date_gmt":"2024-08-22T01:24:14","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=379903"},"modified":"2024-08-22T08:24:14","modified_gmt":"2024-08-22T01:24:14","slug":"scale-la-gi","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/scale-la-gi\/","title":{"rendered":"Scale v\u00e0 nguy\u00ean l\u00fd C\u00e1i r\u1ed5 th\u1ee7ng: \u0110\u1eebng v\u1ed9i khi Startup ch\u01b0a \u0111\u1ee7 “ch\u00edn”!"},"content":{"rendered":"

M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c m\u00e0 c\u00e1c startup th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 quy m\u00f4 (Scale) v\u00e0 nguy\u00ean l\u00fd “C\u00e1i r\u1ed5 th\u1ee7ng”. Hi\u1ec3u r\u00f5 v\u1ec1 Scale l\u00e0 g\u00ec v\u00e0 nh\u1eadn di\u1ec7n nguy\u00ean l\u00fd n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea1m b\u1eaby th\u01b0\u1eddng g\u1eb7p khi doanh nghi\u1ec7p c\u00f2n non tr\u1ebb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng quy m\u00f4. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 s\u00e2u v\u1ec1 thu\u1eadt ng\u1eef Scale.<\/span><\/p>\n

Scale l\u00e0 g\u00ec?<\/span><\/h2>\n

Scale (quy m\u00f4) l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c h\u1ec7 th\u1ed1ng m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c t\u0103ng t\u1ef7 l\u1ec7 chi ph\u00ed m\u1ed9t c\u00e1ch kh\u00f4ng h\u1ee3p l\u00fd. Trong b\u1ed1i c\u1ea3nh kh\u1edfi nghi\u1ec7p v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p, Scale \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng, t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 ph\u1ee5c v\u1ee5 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng g\u1eb7p ph\u1ea3i s\u1ef1 gia t\u0103ng t\u1ef7 l\u1ec7 chi ph\u00ed t\u01b0\u01a1ng \u1ee9ng.\u00a0<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 h\u1ec7 th\u1ed1ng quy tr\u00ecnh, c\u00f4ng ngh\u1ec7 v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ee7 m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c l\u1edbn h\u01a1n m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m hi\u1ec7u su\u1ea5t ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u1ee5c v\u1ee5 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i c\u01a1 c\u1ea5u n\u1ec1n t\u1ea3ng.\u00a0<\/span><\/p>\n

\"scale-la-gi-1\"<\/p>\n

Nguy\u00ean l\u00fd \u201cC\u00e1i r\u1ed5 th\u1ee7ng\u201d t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hi\u1ec7n nay<\/span><\/h2>\n

Khi t\u00ecm hi\u1ec3u Scale l\u00e0 g\u00ec, b\u1ea1n s\u1ebd th\u1ea5y xu\u1ea5t hi\u1ec7n nguy\u00ean l\u00fd “C\u00e1i r\u1ed5 th\u1ee7ng”. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u00e9p \u1ea9n d\u1ee5 trong kinh doanh. Nguy\u00ean l\u00fd n\u00e0y m\u00f4 t\u1ea3 t\u00ecnh tr\u1ea1ng m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c d\u1ef1 \u00e1n g\u1eb7p kh\u00f3 kh\u0103n khi m\u1edf r\u1ed9ng quy m\u00f4 m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hi\u1ec7n nay, nguy\u00ean l\u00fd n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c startup v\u00e0 doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

C\u1ee5 th\u1ec3, “C\u00e1i r\u1ed5 th\u1ee7ng” t\u01b0\u1ee3ng tr\u01b0ng cho m\u1ed9t doanh nghi\u1ec7p v\u1edbi c\u00e1c l\u1ed7 h\u1ed5ng trong qu\u1ea3n l\u00fd, quy tr\u00ecnh ho\u1eb7c s\u1ea3n ph\u1ea9m. Khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4 (Scale) m\u00e0 ch\u01b0a kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n n\u00e0y, c\u00e1c l\u1ed7 h\u1ed5ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng h\u01a1n. T\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t tho\u00e1t ngu\u1ed3n l\u1ef1c, chi ph\u00ed t\u0103ng cao v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 gi\u1ea3m s\u00fat.\u00a0<\/span><\/p>\n

\"scale-la-gi-2\"<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t startup \u1edf Vi\u1ec7t Nam c\u00f3 th\u1ec3 nhanh ch\u00f3ng thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn <\/span>kh\u00e1ch h\u00e0ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ea1nh m\u1ebd. Nh\u01b0ng n\u1ebfu kh\u00f4ng \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u1ea3m th\u00ec s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ea5t kh\u00e1ch v\u00e0 thi\u1ec7t h\u1ea1i t\u00e0i ch\u00ednh.<\/span><\/p>\n

Trong th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, n\u01a1i xu\u1ea5t hi\u1ec7n \u0111\u00f4ng \u0111\u1ea3o c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, nguy\u00ean l\u00fd “C\u00e1i r\u1ed5 th\u1ee7ng” nh\u1eafc nh\u1edf c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng quy m\u00f4. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c ho\u00e0n thi\u1ec7n quy tr\u00ecnh v\u1eadn h\u00e0nh, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 minh h\u1ecda v\u1ec1 nguy\u00ean l\u00fd \u201cC\u00e1i r\u1ed5 th\u1ee7ng\u201d \u1edf c\u00e1c l\u0129nh v\u1ef1c<\/span><\/h2>\n

Ngo\u00e0i vi\u1ec7c t\u00ecm hi\u1ec3u Scale l\u00e0 g\u00ec, nhi\u1ec1u ng\u01b0\u1eddi th\u1eafc m\u1eafc v\u1ec1 nh\u1eefng th\u1ef1c tr\u1ea1ng li\u00ean quan \u0111\u1ebfn nguy\u00ean l\u00fd “C\u00e1i r\u1ed5 th\u1ee7ng” t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n do thi\u1ebfu n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc khi m\u1edf r\u1ed9ng quy m\u00f4. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/span><\/p>\n

Th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t s\u1ed1 chu\u1ed7i b\u00e1n l\u1ebb<\/span><\/h3>\n

M\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u l\u00e0 m\u1ed9t s\u1ed1 chu\u1ed7i b\u00e1n l\u1ebb \u0111i\u1ec7n m\u00e1y ho\u1eb7c th\u1eddi trang t\u1ea1i Vi\u1ec7t Nam. Ban \u0111\u1ea7u, nh\u1eefng chu\u1ed7i n\u00e0y ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1edd chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u1edbi h\u00e0ng lo\u1ea1t c\u1eeda h\u00e0ng m\u1edbi tr\u00ean to\u00e0n qu\u1ed1c. Tuy nhi\u00ean, do thi\u1ebfu k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd, m\u1ed9t s\u1ed1 chu\u1ed7i \u0111\u00e3 kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u1ed3ng \u0111\u1ec1u.\u00a0<\/span><\/p>\n

H\u1ec7 qu\u1ea3 x\u1ea3y ra l\u00e0 t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng, doanh thu gi\u1ea3m v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ph\u1ea3i \u0111\u00f3ng c\u1eeda h\u00e0ng lo\u1ea1t chi nh\u00e1nh. \u0110\u00e2y l\u00e0 bi\u1ec3u hi\u1ec7n r\u00f5 r\u00e0ng c\u1ee7a “C\u00e1i r\u1ed5 th\u1ee7ng” khi nh\u1eefng l\u1ed7 h\u1ed5ng trong qu\u1ea3n l\u00fd v\u00e0 d\u1ecbch v\u1ee5 tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng h\u01a1n khi quy m\u00f4 m\u1edf r\u1ed9ng qu\u00e1 nhanh.<\/span><\/p>\n

\"scale-la-gi-3\"<\/p>\n

Startup c\u00f4ng ngh\u1ec7 t\u0103ng tr\u01b0\u1edfng n\u00f3ng<\/span><\/h3>\n

Ngo\u00e0i vi\u1ec7c t\u00ecm hi\u1ec3u Scale l\u00e0 g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 c\u00f3 m\u1ed9t s\u1ed1 startup t\u1ea1i \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng nh\u1edd v\u00e0o chi\u1ebfn d\u1ecbch marketing m\u1ea1nh m\u1ebd v\u00e0 d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 l\u1edbn. Tuy nhi\u00ean, khi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u0103ng \u0111\u1ed9t bi\u1ebfn, h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 do h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt ch\u01b0a \u0111\u1ee7 m\u1ea1nh v\u00e0 \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n.\u00a0<\/span><\/p>\n

K\u1ebft qu\u1ea3 c\u00e1c doanh nghi\u1ec7p tr\u00ean l\u00e0 v\u1ea5p ph\u1ea3i s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1ea7n l\u01b0\u1ee3t r\u00fat lui. Cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1c doanh nghi\u1ec7p b\u1ecb bu\u1ed9c ph\u1ea3i thu h\u1eb9p quy m\u00f4 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 ph\u00e1 s\u1ea3n \u0111\u1ec3 t\u00ecm r\u1ebd h\u01b0\u1edbng sang l\u0129nh v\u1ef1c kh\u00e1c.<\/span><\/p>\n

\"scale-la-gi-4\"<\/p>\n

D\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n thi\u1ebfu s\u1ef1 chu\u1ea9n b\u1ecb<\/span><\/h3>\n

Khi t\u00ecm hi\u1ec3u Scale l\u00e0 g\u00ec, ch\u1eafc ch\u1eafn b\u1ea1n \u0111\u00e3 b\u1eaft g\u1eb7p nh\u1eefng th\u1ef1c tr\u1ea1ng v\u1ec1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. C\u1ee5 th\u1ec3 l\u00e0 c\u00f3 nh\u1eefng d\u1ef1 \u00e1n l\u1edbn t\u1ea1i Vi\u1ec7t Nam b\u1ecb \u0111\u00ecnh tr\u1ec7 ho\u1eb7c kh\u00f4ng th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra do ch\u1ee7 \u0111\u1ea7u t\u01b0 kh\u00f4ng chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd, t\u00e0i ch\u00ednh ho\u1eb7c kh\u00f4ng c\u00f3 s\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea9n th\u1eadn.\u00a0<\/span><\/p>\n

Khi d\u1ef1 \u00e1n g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd ho\u1eb7c thi\u1ebfu h\u1ee5t t\u00e0i ch\u00ednh, c\u00e1c l\u1ed7 h\u1ed5ng n\u00e0y khi\u1ebfn cho d\u1ef1 \u00e1n b\u1ecb tr\u00ec ho\u00e3n, chi ph\u00ed \u0111\u1ed9i l\u00ean cao v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 kh\u00f4ng th\u1ec3 ho\u00e0n th\u00e0nh \u0111\u00fang ti\u1ebfn \u0111\u1ed9. \u0110i\u1ec1u n\u00e0y g\u00e2y m\u1ea5t l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"scale-la-gi-5\"<\/p>\n

Ng\u00e0nh F&B v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng qu\u00e1 nhanh<\/span><\/h3>\n

Nhi\u1ec1u chu\u1ed7i c\u1eeda h\u00e0ng F&B t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u00e1n c\u00e0 ph\u00ea ho\u1eb7c nh\u00e0 h\u00e0ng \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n khi c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng quy m\u00f4 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng m\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Khi m\u1edf th\u00eam nhi\u1ec1u chi nh\u00e1nh, h\u1ecd g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c, ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u kh\u00f4ng \u1ed5n \u0111\u1ecbnh, v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u. H\u1ec7 qu\u1ea3 l\u00e0 m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3i \u0111\u00f3ng c\u1eeda m\u1ed9t s\u1ed1 chi nh\u00e1nh sau m\u1ed9t th\u1eddi gian ng\u1eafn ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

\"scale-la-gi-6\"<\/p>\n

C\u00f4ng th\u1ee9c gi\u00fap doanh nghi\u1ec7p Startup th\u1ef1c hi\u1ec7n Scale l\u00e0 g\u00ec?<\/span><\/h2>\n

C\u00f4ng th\u1ee9c Scale n\u00e0y hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p Startup \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng:<\/span><\/p>\n

Scale-up = Product Market Fit + Profitable Growth Model + Scalable Operation<\/span><\/p>\n

Trong \u0111\u00f3:\u00a0<\/span><\/p>\n