{"id":338267,"date":"2024-04-26T22:33:32","date_gmt":"2024-04-26T15:33:32","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=338267"},"modified":"2024-04-26T22:33:32","modified_gmt":"2024-04-26T15:33:32","slug":"outline-la-gi","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/outline-la-gi\/","title":{"rendered":"Outline l\u00e0 g\u00ec? Quy tr\u00ecnh l\u00ean outline cho b\u00e0i vi\u1ebft chu\u1ea9n SEO"},"content":{"rendered":"

Trong Content SEO, m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap th\u00fac \u0111\u1ea9y b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 l\u00ean top \u0111\u00f3 ch\u00ednh l\u00e0 outline. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i b\u1ea5t k\u1ef3 ai c\u0169ng bi\u1ebft quy tr\u00ecnh l\u00ean outline cho b\u00e0i vi\u1ebft chu\u1ea9n SEO nh\u01b0 th\u1ebf n\u00e0o hi\u1ec7u qu\u1ea3. Th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Ho\u00e0ng H\u00e0 Mobile s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc outline l\u00e0 g\u00ec v\u00e0 quy tr\u00ecnh l\u00ean outline chu\u1ea9n SEO gi\u00fap b\u00e0i vi\u1ebft d\u1ec5 d\u00e0ng l\u00ean top.\u00a0<\/span><\/p>\n

T\u00ecm hi\u1ec3u Outline l\u00e0 g\u00ec?\u00a0<\/span><\/h2>\n

Outline \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a \u0111\u01a1n gi\u1ea3n l\u00e0 d\u00e0n \u00fd c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh nh\u01b0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft, m\u1ee5c l\u1ee5c th\u1ec3 hi\u1ec7n \u00fd ch\u00ednh trong b\u00e0i vi\u1ebft. D\u00e0n \u00fd gi\u00fap cho ng\u01b0\u1eddi vi\u1ebft v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u00ecnh dung \u0111\u01b0\u1ee3c b\u1ed1 c\u1ee5c, c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft ho\u00e0n ch\u1ec9nh.\u00a0<\/span><\/p>\n

M\u1ed7i m\u1ed9t m\u1ee5c ch\u00ednh trong d\u00e0n \u00fd s\u1ebd t\u00f3m t\u1eaft c\u00e1c n\u1ed9i dung s\u01a1 l\u01b0\u1ee3c \u0111\u1ec3 ng\u01b0\u1eddi vi\u1ebft d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 tri\u1ec3n khai t\u1eebng \u00fd v\u1edbi n\u1ed9i dung ph\u00f9 h\u1ee3p. \u0110\u1ed1i v\u1edbi nh\u1eefng m\u1ee5c ch\u00ednh s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh c\u00e1c m\u1ee5c nh\u1ecf kh\u00e1c nhau v\u00e0 \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i chi ti\u1ebft h\u01a1n.\u00a0<\/span><\/p>\n

\"outline-la-gi-1\"<\/picture><\/p>\n

Nh\u00ecn chung, Content Writer c\u00f3 th\u1ec3 xem outline l\u00e0 m\u1ed9t b\u1ea3n \u0111\u1ed3 t\u01b0 duy th\u1ec3 hi\u1ec7n c\u00e1c \u00fd ch\u00ednh trong b\u00e0i vi\u1ebft. Outline \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi nhi\u1ec7m v\u1ee5 ch\u00ednh gi\u00fap ng\u01b0\u1eddi vi\u1ebft c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eafp x\u1ebfp v\u00e0 tri\u1ec3n khai c\u00e1c \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t outline chu\u1ea9n s\u1ebd gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng th\u1eeba hay thi\u1ebfu n\u1ed9i dung trong b\u00e0i vi\u1ebft. Do \u0111\u00f3, khi ng\u01b0\u1eddi vi\u1ebft s\u1eed d\u1ee5ng outline trong qu\u00e1 tr\u00ecnh vi\u1ebft b\u00e0i s\u1ebd th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00e0 m\u00ecnh s\u1ebd vi\u1ebft.\u00a0<\/span><\/p>\n

Content outline l\u00e0 g\u00ec?<\/span><\/h2>\n

V\u1eady \u0111\u1ed1i v\u1edbi kh\u00eda c\u1ea1nh Content Marketing, content outline \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 d\u00e0n \u00fd th\u1ec3 hi\u1ec7n b\u1ed1 c\u1ee5c c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft trong Content Marketing tr\u01b0\u1edbc khi ch\u1ec9nh s\u1eeda n\u1ed9i dung ch\u00ednh. M\u1ed9t Content Writer khi x\u00e2y d\u1ef1ng content outline c\u1ea7n ph\u1ea3i li\u1ec7t k\u00ea \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 bao g\u1ed3m ti\u00eau \u0111\u1ec1, \u00fd ch\u00ednh c\u1ea7n th\u1ec3 hi\u1ec7n trong b\u00e0i, xu h\u01b0\u1edbng v\u00e0 v\u0103n phong m\u00ecnh s\u1ebd vi\u1ebft. Ngo\u00e0i ra, ng\u01b0\u1eddi vi\u1ebft s\u1ebd x\u00e2y d\u1ef1ng content outline d\u1ef1a tr\u00ean ng\u00e0nh ngh\u1ec1, t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc.\u00a0<\/span><\/p>\n

Trong b\u00e0i vi\u1ebft chu\u1ea9n SEO, content outline c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 th\u1ed1ng nh\u1ea5t, logic v\u00e0 ph\u00e2n b\u1ed1 \u0111\u1ec1u t\u1eeb kh\u00f3a v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung quan tr\u1ecdng \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc khi t\u00ecm ki\u1ebfm b\u00e0i vi\u1ebft. Khi x\u00e2y d\u1ef1ng m\u1ed9t outline chi ti\u1ebft v\u00e0 \u0111\u1ea7y \u0111\u1ee7, ng\u01b0\u1eddi vi\u1ebft s\u1ebd kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian khi ch\u1ec9nh s\u1eeda b\u00e0i vi\u1ebft sau n\u00e0y.\u00a0<\/span><\/p>\n

\"outline-la-gi-2\"<\/picture><\/p>\n

M\u1ed9t website \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng v\u00e0o top cao c\u1ea7n c\u00f3 s\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1ec1 t\u1eeb kh\u00f3a trong outline v\u00e0 b\u00e0i vi\u1ebft. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap trang web c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng c\u00f3 m\u1eb7t tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn m\u00e0 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp. <\/span>Content Outline chu\u1ea9n SEO c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0 Meta Title, Meta Description, Heading, Keyword, Reference v\u00e0 Note (n\u1ebfu c\u00f3).\u00a0<\/span><\/p>\n

Quy tr\u00ecnh x\u00e2y d\u1ef1ng content outline<\/span><\/h2>\n

Sau khi \u0111\u00e3 t\u00ecm hi\u1ec3u content outline l\u00e0 g\u00ec th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c m\u1ed9t quy tr\u00ecnh x\u00e2y d\u1ef1ng outline chu\u1ea9n SEO. \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t outline cho b\u00e0i vi\u1ebft chu\u1ea9n SEO, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc theo quy tr\u00ecnh d\u01b0\u1edbi \u0111\u00e2y:\u00a0<\/span><\/p>\n

B\u01b0\u1edbc 1: Hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 ai\u00a0<\/span><\/h3>\n

C\u00e1ch x\u00e2y d\u1ef1ng m\u1ed7i d\u00e0n \u00fd s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. Khi \u0111\u00e3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 ai s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u0103n phong vi\u1ebft b\u00e0i, s\u1eed d\u1ee5ng t\u1eeb ng\u1eef sao cho ph\u00f9 h\u1ee3p nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c Call to action (l\u1eddi k\u00eau g\u1ecdi) ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 quan t\u00e2m h\u01a1n.\u00a0<\/span><\/p>\n

\"outline-la-gi-3\"<\/picture><\/p>\n

Khi Writer ch\u1ecdn \u0111\u01b0\u1ee3c n\u1ed9i dung v\u00e0 t\u1eeb kh\u00f3a \u0111\u00fang v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng th\u00ec kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, l\u01b0\u1ee3t truy c\u1eadp trang web s\u1ebd t\u1ed1t h\u01a1n. Th\u00f4ng qua \u0111\u00f3, ng\u01b0\u1eddi \u0111\u1ecdc c\u0169ng s\u1ebd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a website \u0111\u1ed1i v\u1edbi h\u1ecd. Y\u1ebfu t\u1ed1 n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd \u1edf l\u1ea1i trang l\u00e2u h\u01a1n v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c kh\u00e1c nh\u01b0 mua h\u00e0ng, like, share.\u00a0<\/span><\/p>\n

B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng b\u1ed9 t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p\u00a0<\/span><\/h3>\n

Sau khi b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 x\u00e2y d\u1ef1ng outline l\u00e0 g\u00ec, th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p. \u0110\u1ed1i v\u1edbi m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd c\u00f3 \u0111\u1ed9 tu\u1ed5i, ng\u00e0nh ngh\u1ec1 hay tr\u00ecnh \u0111\u1ed9, t\u00ednh c\u00e1ch v\u00e0 th\u00f3i quen t\u01b0 duy t\u1eeb kh\u00f3a kh\u00e1c nhau. Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ch\u1ecdn t\u1eeb kh\u00f3a th\u00edch h\u1ee3p. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c ph\u00e2n b\u1ed5 hay m\u1edf r\u1ed9ng t\u1eeb kh\u00f3a t\u1eeb c\u00e1c th\u00f3i quen n\u00e0y c\u0169ng s\u1ebd gi\u00fap cho vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

\"outline-la-gi-4\"<\/picture><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u1eb7t m\u00ecnh v\u00e0o vai tr\u00f2 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd mu\u1ed1n ch\u1ecdn t\u1eeb kh\u00f3a g\u00ec. Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u b\u1ed9 t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng. Nh\u1edd v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u201cTrendy\u201d c\u00f3 t\u1ea7n su\u1ea5t cao hay th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp v\u00e0o nh\u1eefng \u1ee9ng d\u1ee5ng kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ed9 t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/p>\n

B\u01b0\u1edbc 3: Tham kh\u1ea3o layout c\u1ee7a 10 b\u00e0i vi\u1ebft top \u0111\u1ea7u v\u00e0 t\u1ed5ng h\u1ee3p\u00a0<\/span><\/h3>\n

Ngay sau khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a th\u00edch h\u1ee3p cho outline l\u00e0 g\u00ec th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i tham kh\u1ea3o c\u00e1c b\u00e0i vi\u1ebft \u0111\u1ed1i th\u1ee7 thu\u1ed9c top 10 tr\u00ean Google. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c outline b\u00e0i vi\u1ebft v\u1edbi n\u1ed9i dung \u0111a d\u1ea1ng, phong ph\u00fa v\u00e0 tr\u00e1nh t\u00ecnh tr\u1ea1ng tr\u00f9ng l\u1eb7p v\u1edbi c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c. C\u00e1c m\u1ee5c heading sau khi \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm c\u1ea7n tinh ch\u1ec9nh l\u1ea1i ng\u00f4n t\u1eeb v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c \u0111\u1ec3 l\u00e0m m\u1edbi l\u1ea1i ho\u00e0n to\u00e0n.\u00a0<\/span><\/p>\n

\"outline-la-gi-6\"<\/picture><\/p>\n

Ngo\u00e0i ra, b\u1ea1n s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch x\u00e2y d\u1ef1ng outline c\u1ee7a \u0111\u1ed1i th\u1ee7 ho\u1eb7c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ph\u00f9 h\u1ee3p h\u01a1n. Vi\u1ec7c tham kh\u1ea3o outline c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng b\u00e0i vi\u1ebft chu\u1ea9n SEO hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n

B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng outline v\u00e0 c\u00e1c heading chu\u1ea9n SEO\u00a0<\/span><\/h3>\n

\u0110\u1ec3 b\u00e0i vi\u1ebft chu\u1ea9n SEO, b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a Heading t\u1eeb ti\u00eau \u0111\u1ec1 \u0111\u1ebfn Heading 3. T\u1eeb kh\u00f3a ch\u00ednh n\u00ean xu\u1ea5t hi\u1ec7n \u1edf ti\u00eau \u0111\u1ec1 v\u00e0 Heading 2, trong khi Heading 3 c\u00f3 th\u1ec3 ch\u1ee9a t\u1eeb kh\u00f3a ph\u1ee5 v\u00e0 t\u1eeb kh\u00f3a m\u1edf r\u1ed9ng \u0111\u1ec3 l\u00e0m phong ph\u00fa n\u1ed9i dung. H\u00e3y l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c Heading tr\u01b0\u1edbc khi vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft logic v\u00e0 d\u1ec5 \u0111\u1ecdc cho ng\u01b0\u1eddi d\u00f9ng. K\u1ef9 thu\u1eadt n\u00e0y \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 cho m\u1ecdi l\u0129nh v\u1ef1c vi\u1ebft b\u00e0i.<\/span><\/p>\n

\"outline-la-gi-5\"<\/picture><\/p>\n

B\u01b0\u1edbc 5: X\u00e2y d\u1ef1ng Meta Title v\u00e0 \u0111o\u1ea1n m\u00f4 t\u1ea3 Meta Description\u00a0<\/span><\/h3>\n

Trong ph\u1ea7n gi\u1ea3i ngh\u0129a Content outline l\u00e0 g\u00ec \u1edf tr\u00ean, b\u1ea1n c\u0169ng n\u1eafm m\u1ed9t trong nh\u1eefng th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong outline \u0111\u00f3 l\u00e0 Meta Title v\u00e0 Meta Description. Ti\u00eau \u0111\u1ec1 Meta b\u00ean c\u1ea1nh vi\u1ec7c ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n n\u1ed9i dung ng\u01b0\u1eddi vi\u1ebft mu\u1ed1n truy\u1ec1n t\u1ea3i trong b\u00e0i. M\u1ed9t Meta Title ph\u00f9 h\u1ee3p s\u1ebd c\u00f3 \u0111\u1ed9 d\u00e0i kho\u1ea3ng 65 \u0111\u1ebfn 70 k\u00fd t\u1ef1. Ngo\u00e0i ra, title c\u1ea7n ch\u1ee9a c\u00e1c v\u1ea5n \u0111\u1ec1 g\u1ee3i m\u1edf \u0111\u00e1nh gi\u00e1 cao nh\u01b0 th\u1ec3 hi\u1ec7n top, con s\u1ed1 hay t\u1ed5ng h\u1ee3p.\u00a0<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi meta description, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a n\u1eb1m \u1edf \u0111\u1ea7u \u0111o\u1ea1n. L\u01b0u \u00fd, b\u1ea1n kh\u00f4ng n\u00ean copy t\u1eeb \u0111o\u1ea1n sapo trong b\u00e0i vi\u1ebft m\u00e0 n\u00ean vi\u1ebft m\u1edbi m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n. B\u1ea1n c\u1ea7n ph\u1ea3i ch\u1eafc ch\u1eafn \u0111o\u1ea1n meta s\u1ebd hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 n\u1eb1m \u1edf trang t\u00ecm ki\u1ebfm th\u00ec meta ch\u1ec9 c\u1ea7n n\u1eb1m \u1edf \u0111\u1ed9 d\u00e0i t\u1ed1i \u0111a 158 k\u00fd t\u1ef1.\u00a0<\/span><\/p>\n

B\u01b0\u1edbc 6: Ch\u00e8n th\u00eam c\u00e1c t\u1eeb kh\u00f3a LSI hay t\u1eeb kh\u00f3a ph\u1ee5\u00a0<\/span><\/h3>\n

B\u00ean c\u1ea1nh vi\u1ec7c n\u1eafm c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh trong outline l\u00e0 g\u00ec th\u00ec b\u1ea1n c\u0169ng ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a LSI hay t\u1eeb kh\u00f3a ph\u1ee5. T\u1eeb kh\u00f3a LSI (Latent Semantic Indexing) hay t\u1eeb kh\u00f3a \u0111\u1ed3ng ngh\u0129a l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 \u00fd ngh\u0129a t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi t\u1eeb kh\u00f3a ch\u00ednh m\u00e0 b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau. Vi\u1ec7c s\u1eed d\u1ee5ng LSI m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd trong b\u00e0i vi\u1ebft s\u1ebd gi\u00fap Google hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 t\u0103ng th\u1ee9 h\u1ea1ng SEO.<\/span><\/p>\n

\"outline-la-gi-7\"<\/picture><\/p>\n

Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng vi\u1ec7c nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a ch\u00ednh v\u00e0o b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 b\u1ecb Google \u0111\u00e1nh gi\u00e1 l\u00e0 spam v\u00e0 \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn th\u1ee9 h\u1ea1ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a LSI \u0111\u1ec3 thay th\u1ebf m\u1ed9t ph\u1ea7n cho t\u1eeb kh\u00f3a ch\u00ednh m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o n\u1ed9i dung tr\u00f4i ch\u1ea3y v\u00e0 t\u1ef1 nhi\u00ean.<\/span><\/p>\n

S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a LSI s\u1eed d\u1ee5ng trong b\u00e0i vi\u1ebft ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9 d\u00e0i c\u1ee7a t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 t\u1ed5ng th\u1ec3 n\u1ed9i dung. Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a LSI xu\u1ea5t hi\u1ec7n 2-3 l\u1ea7n trong m\u1ed7i \u0111o\u1ea1n v\u0103n v\u00e0 tr\u1ea3i \u0111\u1ec1u xuy\u00ean su\u1ed1t b\u00e0i vi\u1ebft. \u0110\u1ec3 t\u00ecm ki\u1ebfm th\u00eam t\u1eeb kh\u00f3a LSI hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 Ahrefs, Keywordtool,…<\/span><\/p>\n

B\u01b0\u1edbc 7: T\u1ed5ng h\u1ee3p t\u1eebng ngu\u1ed3n tham kh\u1ea3o cho m\u1ed7i Heading\u00a0<\/span><\/h3>\n

\u0110\u1ed1i v\u1edbi m\u1ee5c Heading b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ed5ng h\u1ee3p t\u1eebng ngu\u1ed3n tham kh\u1ea3o ri\u00eang v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec3 \u1edf cu\u1ed1i m\u1ed7i outline. L\u01b0u \u00fd, c\u00e1c ngu\u1ed3n tham kh\u1ea3o n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, r\u00f5 r\u00e0ng. B\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 nhi\u1ec1u d\u1eef li\u1ec7u tham kh\u1ea3o n\u1eb1m trong c\u00f9ng m\u1ed9t b\u00e0i ho\u1eb7c c\u00f9ng m\u1ed9t d\u1eef li\u1ec7u s\u1ebd khi\u1ebfn ng\u01b0\u1eddi vi\u1ebft g\u1eb7p kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u00e0n \u00fd.\u00a0<\/span><\/p>\n

B\u01b0\u1edbc 8: T\u1ed1i \u01b0u chu\u1ea9n URL cho outline b\u00e0i vi\u1ebft\u00a0<\/span><\/h3>\n

Ngo\u00e0i ra, khi t\u00ecm hi\u1ec3u outline l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a link URL. URL (Uniform Resource Locator) hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u01b0\u1eddng d\u1eabn b\u00e0i vi\u1ebft \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO. Tuy nhi\u00ean, URL d\u00e0i d\u00f2ng c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u1ea3 n\u0103ng l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a URL hi\u1ec7u qu\u1ea3, h\u00e3y th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc sau:<\/span><\/p>\n