{"id":221102,"date":"2023-06-07T16:57:21","date_gmt":"2023-06-07T09:57:21","guid":{"rendered":"https:\/\/hoanghamobile.com\/tin-tuc\/?p=221102"},"modified":"2023-06-07T16:57:21","modified_gmt":"2023-06-07T09:57:21","slug":"apple-cung-phai-lam-thanh-livestream-de-ban-san-pham","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/apple-cung-phai-lam-thanh-livestream-de-ban-san-pham\/","title":{"rendered":"Apple c\u0169ng ph\u1ea3i l\u00e0m “th\u00e1nh livestream” \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m"},"content":{"rendered":"

\u0110\u1ed9i ng\u0169 Apple t\u1ea1i Trung Qu\u1ed1c \u0111\u00e3 th\u1ef1c hi\u1ec7n bu\u1ed5i b\u00e1n h\u00e0ng livestream nh\u00e2n d\u1ecbp l\u1ec5 h\u1ed9i mua s\u1eafm t\u1ea1i Trung Qu\u1ed1c 618, s\u1ebd di\u1ec5n ra v\u00e0o ng\u00e0y 18.6.\u00a0<\/b><\/p>\n

Apple livestream \u0111\u1ec3 b\u00e1n h\u00e0ng t\u1ea1i Trung Qu\u1ed1c<\/span><\/h2>\n

Apple \u0111ang nh\u1eafm \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng l\u1ec5 h\u1ed9i mua s\u1eafm “618” c\u1ee7a Trung Qu\u1ed1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u1ea7u ti\u00ean tr\u00ean n\u1ec1n t\u1ea3ng Tmall c\u1ee7a Alibaba nh\u1eb1m gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 iPhone \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n. S\u1ef1 ki\u1ec7n livestream n\u00e0y thu h\u00fat h\u01a1n 500 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

V\u1ed1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e1ch Marketing l\u1eabn b\u00e1n h\u00e0ng kh\u00e1 l\u00e0 \u201cch\u1ea3nh\u201d, vi\u1ec7c Apple ch\u1ecbu th\u1ef1c hi\u1ec7n \u201clivestream\u201d t\u1ea1i \u0111\u00e2y \u0111\u00e3 ch\u1ee9ng t\u1ecf Apple xem tr\u1ecdng th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c nh\u01b0 th\u1ebf n\u00e0o. Bu\u1ed5i livestream \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c h\u01a1n 2 tu\u1ea7n tr\u01b0\u1edbc khi l\u1ec5 h\u1ed9i mua s\u1eafm 618 di\u1ec5n ra t\u1ea1i Trung Qu\u1ed1c.\u00a0<\/span><\/p>\n

\"A42_332576-BU-22-1_1685978528\"<\/picture>
Bu\u1ed5i livestream c\u1ee7a Apple<\/figcaption><\/figure>\n

L\u1ec5 h\u1ed9i mua s\u1eafm 618 – 18.06 \u0111\u01b0\u1ee3c kh\u1edfi x\u01b0\u1edbng b\u1edfi c\u00f4ng ty Jing Dong v\u1edbi trang web JD.com, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn th\u1ee9 hai t\u1ea1i Trung Qu\u1ed1c. Sau s\u1ef1 ki\u1ec7n n\u00e0y d\u1ea7n lan r\u1ed9ng sang c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c, th\u00e0nh d\u1ecbp mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u00e0nh tr\u00e1ng th\u1ee9 2 t\u1ea1i \u0111\u1ea5t n\u01b0\u1edbc t\u1ef7 d\u00e2n, ch\u1ec9 sau L\u1ec5 \u0111\u1ed9c th\u00e2n (ng\u00e0y 11\/11).<\/p>\n

\u0110\u1ee3t gi\u1ea3m gi\u00e1 b\u1eaft \u0111\u1ea7u t\u1eeb 7 gi\u1edd t\u1ed1i (gi\u1edd \u0111\u1ecba ph\u01b0\u01a1ng) v\u00e0o th\u1ee9 T\u01b0, ng\u00e0y 31.5, t\u1eadp trung v\u00e0o iPhone v\u00e0 Apple Watch. South China Morning Post b\u00e1o c\u00e1o r\u1eb1ng m\u1ed9t chi\u1ebfc iPhone 14 Pro 128GB s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m t\u1eeb 7.999 CNY (1.130 USD) xu\u1ed1ng c\u00f2n 6.499 CNY (920 USD), ch\u1ec9 cho \u0111\u00eam th\u1ee9 T\u01b0 tr\u00ean Tmall.\u00a0<\/span><\/p>\n

Trong khi \u0111\u00f3 t\u1ea1i c\u1eeda h\u00e0ng JD.com, m\u1eabu iPhone t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ee9c gi\u00e1 v\u00f4 c\u00f9ng c\u1ea1nh tranh, 6.498 CNY (917 USD). Ngo\u00e0i iPhone, Apple Watch Series 8 c\u0169ng \u0111ang \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1, v\u1edbi m\u1ee9c gi\u1ea3m 400 CNY (56 USD).\u00a0<\/span><\/p>\n

\"21740cb0-b7d6-11eb-b997-e741caa03619.cf\"<\/picture>
Apple t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 \u0111\u1ea9y doanh s\u1ed1 b\u00e1n \u1edf Trung Qu\u1ed1c<\/figcaption><\/figure>\n

V\u00ec sao nh\u00e0 T\u00e1o thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng t\u1ea1i \u0111\u00e2y?<\/span><\/h2>\n

\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i M\u1ef9 v\u00e0 h\u1ea7u h\u1ebft c\u00e1c n\u01a1i tr\u00ean th\u1ebf gi\u1edbi, Apple kh\u00f4ng bao gi\u1edd gi\u1ea3m gi\u00e1 thi\u1ebft b\u1ecb v\u00e0 thay v\u00e0o \u0111\u00f3, T\u00e1o khuy\u1ebft ch\u1ec9 t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 nh\u01b0 l\u00e0 qu\u00e0 t\u1eb7ng. Nh\u01b0ng theo South China Morning Post, \u0111\u1ed1i v\u1edbi “618” h\u00e0ng n\u0103m c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, Apple s\u1ebd t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp n\u01a1i ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 th\u1ec3 xem video v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

Nh\u00e0 T\u00e1o \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c g\u1ea7n 7 tri\u1ec7u chi\u1ebfc iPhone trong s\u1ef1 ki\u1ec7n mua s\u1eafm 618 t\u1ea1i Trung Qu\u1ed1c v\u00e0o tu\u1ea7n tr\u01b0\u1edbc. Nh\u1eefng con s\u1ed1 n\u00e0y v\u01b0\u1ee3t tr\u1ed9i \u0111\u00e1ng k\u1ec3 so v\u1edbi \u0111\u1ed1i th\u1ee7, v\u1edbi t\u1ed5ng doanh s\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u1ea3m 25% trong th\u1eddi gian di\u1ec5n ra s\u1ef1 ki\u1ec7n so v\u1edbi n\u0103m 2021.<\/span><\/p>\n

Xu h\u01b0\u1edbng \u201clivestream shopping\u201d t\u1ea1i Trung Qu\u1ed1c \u0111ang c\u00f3 m\u1ee9c \u0111\u1ed9 t\u0103ng \u0111\u1ed9t bi\u1ebfn, v\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng chuy\u1ec3n sang c\u00e1c n\u1ec1n t\u1ea3ng livestream \u0111\u1ec3 mua s\u1eafm nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m. V\u1edbi vi\u1ec7c th\u1ecb tr\u01b0\u1eddng \u201clivestream shopping\u201d c\u1ee7a Trung Qu\u1ed1c kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i, th\u1ecb tr\u01b0\u1eddng n\u00e0y d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb trong nh\u1eefng n\u0103m t\u1edbi.<\/span><\/p>\n

\"102376132-453068468\"<\/picture>
Apple t\u00ecm m\u1ecdi c\u00e1ch t\u0103ng doanh s\u1ed1 t\u1ea1i Trung Qu\u1ed1c<\/figcaption><\/figure>\n

Trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh ba th\u00e1ng \u0111\u1ea7u n\u0103m c\u1ee7a Apple, Trung Qu\u1ed1c l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 doanh thu gi\u1ea3m. \u0110\u00f3 c\u00f3 l\u1ebd l\u00e0 l\u00fd do m\u00e0 Apple quy\u1ebft \u0111\u1ecbnh h\u00f2a nh\u1eadp chung tr\u00e0o l\u01b0u \u201cmua s\u1eafm tr\u1ef1c tuy\u1ebfn qua livestream\u201d t\u1ea1i th\u1ecb tr\u01b0\u1eddng t\u1ef7 d\u00e2n n\u00e0y \u0111\u1ec3 t\u0103ng doanh s\u1ed1. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p nh\u01b0 Prada, Louis Vuitton v\u00e0 Givenchy c\u0169ng ph\u1ea3i \u201c\u0111u trend\u201d \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh kinh doanh.\u00a0<\/span><\/p>\n

Th\u00f4ng tin tr\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c Ho\u00e0ng H\u00e0 Mobile t\u1ed5ng h\u1ee3p. \u0110\u1eebng qu\u00ean theo d\u00f5i\u00a0Ho\u00e0ng H\u00e0 Mobile<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt c\u00e1c tin t\u1ee9c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t nh\u00e9!<\/p>\n

Tham gia\u00a0Ho\u00e0ng H\u00e0 Mobile\u00a0Group<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 \u01b0u \u0111\u00e3i s\u1edbm nh\u1ea5t<\/p><\/blockquote>\n