{"id":1472,"date":"2017-03-06T17:50:50","date_gmt":"2017-03-06T17:50:50","guid":{"rendered":"http:\/\/hoanghamobile.com\/tin-tuc\/apple-voi-samsung-ai-chiu-choi-chi-nhieu-tien-quang-cao-hon-ai\/"},"modified":"2017-03-06T17:50:50","modified_gmt":"2017-03-06T17:50:50","slug":"apple-voi-samsung-ai-chiu-choi-chi-nhieu-tien-quang-cao-hon-ai","status":"publish","type":"post","link":"https:\/\/hoanghamobile.com\/tin-tuc\/apple-voi-samsung-ai-chiu-choi-chi-nhieu-tien-quang-cao-hon-ai\/","title":{"rendered":"Apple v\u1edbi Samsung: ai \u201cch\u1ecbu ch\u01a1i\u201d chi nhi\u1ec1u ti\u1ec1n qu\u1ea3ng c\u00e1o h\u01a1n ai"},"content":{"rendered":"

\"apple1\"<\/span><\/p>\n

Apple chi nhi\u1ec1u ti\u1ec1n qu\u1ea3ng cáo h\u01a1n Samsung theo Pathmatics <\/span><\/em><\/span><\/span><\/p>\n

Apple chi nhi\u1ec1u ti\u1ec1n qu\u1ea3ng cáo h\u01a1n Samsung<\/span><\/p>\n

Trong báo cáo th\u01b0\u1eddng niên m\u1edbi nh\u1ea5t mà Apple \u0111\u1ec7 trình lên \u1ee6y ban Ch\u1ee9ng khoán và Sàn giao d\u1ecbch M\u1ef9 (SEC) vào tháng 10 v\u1eeba qua, gi\u1edbi chuyên môn \u0111ã t\u1ecf ra b\u1ea5t ng\u1edd khi thông tin v\u1ec1 chi phí qu\u1ea3ng cáo \u0111ã không \u0111\u01b0\u1ee3c nêu ra c\u1ee5 th\u1ec3 nh\u01b0 tr\u01b0\u1edbc. Nh\u01b0ng Pathmatics – là m\u1ed9t công ty chuyên th\u1ed1ng kê các d\u1eef li\u1ec7u v\u1ec1 qu\u1ea3ng cáo và c\u1ea1nh tranh \u0111ã th\u1ed1ng kê và cho th\u1ea5y Apple trong n\u0103m v\u1eeba qua \u0111ã chi r\u1ea5t nhi\u1ec1u ti\u1ec1n qu\u1ea3ng cáo, th\u1eadm chí h\u01a1n c\u1ea3 Samsung.<\/span><\/p>\n

\"apple2\"<\/span><\/p>\n

Bi\u1ec3u \u0111\u1ed3 mà Pathmatics th\u1ed1ng kê cho th\u1ea5y ti\u1ec1n qu\u1ea3ng cáo mà Apple và Samsung ph\u1ea3i chi trong n\u0103m 2016 <\/span><\/em><\/span><\/span><\/p>\n

Khi nói \u0111\u1ebfn qu\u1ea3ng cáo, ng\u01b0\u1eddi ta có th\u1ec3 ngay l\u1eadp t\u1ee9c nh\u1eafc t\u1edbi Samsung v\u1edbi hàng lo\u1ea1t chi\u1ebfn d\u1ecbch r\u1ea7m r\u1ed9 t\u1eeb online cho \u0111\u1ebfn truy\u1ec1n hình, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng b\u0103ng rôn, banner, bi\u1ec3n hi\u1ec7u, và nhi\u1ec1u hình th\u1ee9c qu\u1ea3ng cáo khác nhau. Nh\u01b0ng theo báo cáo, chi phí qu\u1ea3ng cáo trong n\u0103m nay (tính \u0111\u1ebfn 30\/11\/2016) Apple \u0111ã chi 97 tri\u1ec7u USD cho qu\u1ea3ng cáo trên các thi\u1ebft b\u1ecb di \u0111\u1ed9ng và trên các màn hình \u1edf M\u1ef9. Còn m\u1ee9c chi tiêu c\u1ee7a Samsung là 80,4 tri\u1ec7u USD. N\u1ebfu lo\u1ea1i tr\u1eeb các s\u1ea3n ph\u1ea9m c\u1ee7a Samsung mà Apple không c\u1ea1nh tranh nh\u01b0 TV, t\u1ee7 l\u1ea1nh, máy gi\u1eb7t, b\u1ed9 nh\u1edb, gi\u1ea3i pháp kinh doanh – thì tính ra Apple \u0111ã chi vào qu\u1ea3ng cáo nhi\u1ec1u h\u01a1n 179% so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a mình.<\/span><\/p>\n

Gi\u1ea3m 16,3% so v\u1edbi cùng k\u1ef3 n\u0103m ngoái<\/strong><\/span><\/p>\n

Pathmatics \u0111ã thu th\u1eadp các s\u1ed1 li\u1ec7u nói trên b\u1eb1ng cách s\u1eed d\u1ee5ng m\u1ed9t Ch\u01b0\u01a1ng trình thu th\u1eadp d\u1eef li\u1ec7u web (hay còn g\u1ecdi là con b\u1ecd tìm ki\u1ebfm). Tuy nhiên, ch\u01b0\u01a1ng trình ch\u1ec9 tìm ki\u1ebfm trong các video qu\u1ea3ng cáo và màn hình hi\u1ec3n th\u1ecb. Các s\u1ed1 li\u1ec7u mà Pathmatics \u0111\u01b0a ra không bao g\u1ed3m các chi tiêu xã h\u1ed9i và chi phí tìm ki\u1ebfm. (\u0110ây là nh\u1eefng m\u1ea3ng mà các hãng dành ph\u1ea7n l\u1edbn ngân sách chi tiêu).<\/span><\/p>\n

\"apple3\"<\/span><\/p>\n

Bi\u1ec3u \u0111\u1ed3 chi ti\u1ebft Apple và Samsung \u0111ã chi qu\u1ea3ng cáo cho nh\u1eefng m\u1ea3ng \u0111i\u1ec7n t\u1eed<\/em><\/span><\/span><\/p>\n

Các s\u1ed1 li\u1ec7u c\u0169ng cho th\u1ea5y, t\u1ed5ng chi tiêu \u0111i\u1ec7n t\u1eed, k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Apple \u0111ã gi\u1ea3m 16,3% so v\u1edbi cùng k\u1ef3 n\u0103m ngoái. Theo th\u1ed1ng kê, có t\u1edbi ba ph\u1ea7n t\u01b0 (76%) chi tiêu qu\u1ea3ng cáo c\u1ee7a Apple là dành cho các qu\u1ea3ng cáo video, 22% trên máy tính \u0111\u1ec3 bàn và ch\u1ec9 h\u01a1n 1% là trên thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Trong khi \u0111ó, t\u1ef7 tr\u1ecdng l\u1ea7n l\u01b0\u1ee3t c\u1ee7a Samsung dành cho ba d\u1ea1ng qu\u1ea3ng cáo này là 20%, 73% và 7%. \u0110i sâu h\u01a1n, các d\u1eef li\u1ec7u c\u1ee7a Pathmatics cho th\u1ea5y g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 ngân sách c\u1ee7a Apple \u0111\u1ec3 dành cho giao d\u1ecbch tr\u1ef1c ti\u1ebfp v\u1edbi các \u0111\u1ed1i tác xu\u1ea5t b\u1ea3n n\u1ed9i dung, trong khi Samsung s\u1eed d\u1ee5ng m\u1ea1ng c\u0169ng nh\u01b0 các thi\u1ebft b\u1ecb \u0111\u1ec3 bàn c\u1ee7a bên th\u1ee9 ba \u0111\u1ec3 \u0111\u0103ng qu\u1ea3ng cáo. \u0110ây c\u0169ng là lý do khi\u1ebfn chi phí qu\u1ea3ng cáo c\u1ee7a Apple cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 Samsung.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1eb7c dù Apple \u0111ã ng\u1eebng công b\u1ed1 chi phí qu\u1ea3ng cáo trong n\u0103m 2016 nh\u01b0ng theo m\u1ed9t bên th\u1ee9 ba là Pathmatics, chúng ta v\u1eabn có th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u này. Theo \u0111ó, r\u1ea5t b\u1ea5t ng\u1edd là theo báo cáo, Apple l\u1ea1i ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n qu\u1ea3ng cáo h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 Samsung.<\/strong><\/span><\/p>\n","protected":false},"author":1,"featured_media":1473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nApple v\u1edbi Samsung: ai \u201cch\u1ecbu ch\u01a1i\u201d chi nhi\u1ec1u ti\u1ec1n qu\u1ea3ng c\u00e1o h\u01a1n ai - Tin t\u1ee9c c\u00f4ng ngh\u1ec7 - HoangHaMobile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hoanghamobile.com\/tin-tuc\/apple-voi-samsung-ai-chiu-choi-chi-nhieu-tien-quang-cao-hon-ai\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple v\u1edbi Samsung: ai \u201cch\u1ecbu ch\u01a1i\u201d chi nhi\u1ec1u ti\u1ec1n qu\u1ea3ng c\u00e1o h\u01a1n ai\" \/>\n<meta property=\"og:description\" content=\"M\u1eb7c dù Apple \u0111ã ng\u1eebng công b\u1ed1 chi phí qu\u1ea3ng cáo trong n\u0103m 2016 nh\u01b0ng theo m\u1ed9t bên th\u1ee9 ba là Pathmatics, chúng ta v\u1eabn có th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u này. 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